7 tips for website authors

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7 Tips for Website Authors Here on the Neogain blog we have provided tons on wonderful juicy website tips, but perhaps not nearly enough for the blog post or page authors. The tips below cover website promotion, search engine optimisation, amongst other matters relating to websites.

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Website tips for website authors, though plenty of useful advice for site administrators as well, include website SEO! Hire Neogain to help you.

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Page 1: 7 Tips for Website Authors

7 Tips for Website Authors

Here on the Neogain blog we have provided tons on wonderful juicy website tips, but perhaps not nearly enough for the blog post or page authors. The tips below cover website promotion, search engine optimisation, amongst other matters relating to websites.

Page 2: 7 Tips for Website Authors

Website authors who don’t have administrator privileges obviously have a very important role, regardless of lack of admin access, not just to produce great relevant copy, but to work well with the system setup they’ve been presented with, and not to ignore features that the administrators have provided.

Plus there are techniques that an author should utilise on a per website site basis, making sure their content is right for the specific website.

Page 3: 7 Tips for Website Authors

Tip 1 – Pasting HTML or Text

You have to be wary of pasting HTML or text into a page or post. There are dangers especially with pasting HTML, such as specifying a different font from the one the website uses. i.e. The site uses Arial, but you’ve just specified Times New Roman in your HTML.

Again the same danger can occur if pasting ‘Text’ from packages such as LibreOffice, OpenOffice or Microsoft Word. Often the quickest option is to paste as plain text and then reformat within the blog post or web page.

Page 4: 7 Tips for Website Authors

Tip 2 – Uploading and Inserting Images

The administrator does all the hard work of trying to optimise the website to load as fast as possible, then an author comes along and pastes a chunky jpg or png, slowing down that page or post.

It doesn’t matter if the website in question resizes images on the fly, instead make sure your images are already optimised before uploading. You will then be doing your part to help with bandwidth savings and contributing further to SEO.

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Tip 3 – Internal Linking

Not all administrators install plugins to help with internal linking. Instead the author can provide added value by linking to related pages or posts within the website, including using specific keywords within the anchor link.

If you don’t go overboard and use the correct researched and relevant keywords, you could help drive up page or post relevance, which is great SEO, plus obviously contribute to the website’s objectives if linking to the right pages or posts. Get the internal linking strategy wrong and you will damage the website.

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Tip 4 – Replying to Comments

How often do you see authors not responding to comments on a post? This is especially the case if a guest post on a blog, where the guest post author hasn’t been assigned access to the website, and doesn’t receive notifications of new comments.

If you receive a notification you should see if the comment deserves a reply. If you don’t receive any notifications then it is worth you checking the post every day for a week from publication, then spread out the checks thereafter.

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Tip 5 – Promoting the Website Content

You write a killer blog post then fail to help promote the article. There are situations where it is fine not to help with the promotion, but other times saying you are too busy is lazy authoring. Helping to promote the post on social networks doesn’t take much time.

For regular authors you can even automate the process, especially on WordPress where you can generate a RSS feed based on an username, then use a service such as twitterfeed to perform the Facebook and Twitter notifications.

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Tip 6 – Using a Writing Style

We all have our own writing style, but a great author / writer can adapt theirs to fit the style of the website they are contributing to, when this is required.

Tip 7 – Use the available plugins

Many people try to avoid going the extra distance. If a plugin such as Yoast’s SEO or the All in One SEO Pack plugin are being used, go the the extra distance and insert the description and keywords.

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Conclusion

Just the ‘tip’ of the iceberg when it comes to tips for website authors, but hopefully there was something for all authors, covering promotion, SEO, technical considerations and more.

Though at the end of the day the website the author is presented with, can vary widely depending on the development and administration of the site.

Page 10: 7 Tips for Website Authors

If you require administration covering Joomla, Magento, WordPress or any number of other popular content management system packages, you should hire Neogain.

Plus we have a great search engine optimisation team waiting to hear from you.

If you want to hire a website SEO expert, please get in touch with Neogain.

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Make sure your authors have the right environment.

Hire a Neogain website administrator or developer!