7 things you need to know about search engine rankings

Presented by Nigel Burke from AVS Networks

1. Search Engine Statistics

Google - 87%

Yahoo - 7%

Bing - 4%

Other - 2%

Source: Hitwise Intelligence Feb 2010

2. Target the right keywordsYour business name is not a good target

keywordResearch what your potential customers are

searching forGet into the customers’ seat

3. Find your websiteSubmit your site to GoogleSubmit your site to YahooSubmit your site to industry websitesGoogle may automatically find your websiteTest the search engines to see if you are

listed

4. Can search engines read yourwebsite?Search engine testing with target keywordsFlash is not normally indexedImages cannot be read by search enginesUse alt text tag

5. Keywords used on your websiteAre your target keywords used on your

website?Is it in your web page heading?Is it the same heading used on every page?

6. Content on your websiteIs your website content informativeKeywords used in heading and paragraphsQuality content gets you links

7. LinksInternal linksInbound linksOutbound links

Thank you for listening!