7 things you can do right now to get better clients
TRANSCRIPT
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7 Things You Can Do Right
Now To Get Better ClientsBY OPTIMIZED ASSETS
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If you are looking to increase the value
you acquire and build your business to
be around longer…
THESE SEVEN TACTICS
ARE FOR YOU!
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Determine Your
Ideal Client1
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To improve a sales funnel you have to
determine THE IDEAL CUSTOMER.
How?
Research!!
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Discover the Following:
-Who are they?
-Who buys your product?
-Who is the perfect fit for your info?
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Once you find your
“perfect customer”
you can fine tune to
laser target individuals
that are best for what
you offer.
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This will:
Optimize ad spend.
Decrease cost per action.
Increase average order values.
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2 Define Your
Numbers
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After you perform
the research you
have to determine
your 3 Core Metrics.
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Cost Per Action: What does it cost you to
acquire a customer.
Average Order Value: How much does a
customer spend with you upfront.
Customer Lifetime Value: How much
does a customer spend with you over the
time they are customers.
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3Build a Content
Marketing Funnel
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We build a Content Funnel for our
customers that we leverage with Paid
Advertising.
The key is understanding your perfect
customer, the pains they have, what
they desire and what they want.
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From there you can
craft a marketing
message via blog post
or video that speaks to
those motivations.
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Simple Solution: reveal the pain, agitate the
pain, and then provide a solution.
This method gets individuals exposed to our
Core Offers and Lead Magnets.
We can then remarket these individuals to our
core offers.
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Businesses are more focused
on building trust with
customers then ever, because
the more value that is in
front of customers, the
better customers you will
get.
Higher quality leads = better
net value.
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4 Mobile Optimize
Your Sites
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You have to mobile
optimize your entire
process and depending
on what you want to
accomplish in your sales
funnel, you can do one
of two things.
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If it’s a sales funnel where an order is taking place
right on your site, make sure Order Forms are
mobile optimized.
Having a desktop offer funnel and a mobile
optimized funnel makes it easier to run traffic and
maximize conversions, because people respond
differently on a phone than on desktop.
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5 Setup Tracking
Properly
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If you want to run a
successful marketing
campaign you have to
have proper tracking
and analytics. It can be
tough to obtain all data
from one solution, so we
prefer redundancy.
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We Use Two Services: Google Analytics and
Improvely.
Google Analytics Industry Standard for most
individuals.
Improvely Great tool for getting quick data on
a micro-level.
What We Track: Traffic, Sales Funnel
Performance, and Conversion Rates.
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6Run a Multi-Channel
Remarketing Campaign
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You need to be in front of consumers wherever
they are on the Internet.
How do you start?
Create a Facebook custom audience to remarket
them on your Facebook ads. Create a remarketing
tag on Google so you can also remarket them on
Google Properties.
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Some strategies you can leverage to
optimize your campaign:
• If it’s a Content Piece, remarket to a Lead Magnet.
• If it’s a Lead Magnet and they did not become a customer,
remarket to customer testimonials.
• If they became a customer, remarket to Next Steps and
other products.
• Launch your new Content Piece to your entire audience to
get fast exposure from current customers and people who
have been indoctrinated to you.
• Deliver your Follow Up sequence via Remarketing.
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7Develop Congruent Offers to
Provide via Email Follow up
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The individual has already trusted
you and is now a customer, so treat them
great by providing them with jaw-dropping
information!
Do this with content email follow-up,
remarketing follow-up information that’s going
to benefit them, and provide congruent offers.
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Don’t overlook this opportunity
and make sure to put a lot of
thought into it and place the right
offers in front of those customers.
Customer lifetime value is a
number that determines the
longevity of a business. Start
thinking about the relationship with
that buyer so you stay in business
much, much longer.
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We help businesses gain a competitive
edge by leveraging the newest marketing
strategies and technology.
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