7 things maine small business owners need to know about online radio
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7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
Seven Things Every Maine Small Business Owner Needs To Hear About Online Radio
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Listened To Online Radio in Last Month Almost Half of Consumers Now Listen To Radio Online Every
Month
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
0%
5%
10%
15%
20%
25%
30%
35%
40%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Listened To Online Radio in Last Week 36% of Consumers Now Listen To Radio Online
Every Week
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
0:00
2:24
4:48
7:12
9:36
12:00
14:24
2008 2009 2010 2011 2012 2013 2014
Hours: Minutes Listening To Online Radio Each Week Consumers Devote 13 Hours Every Week
Listening To Online Radio
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
0%
10%
20%
30%
40%
50%
60%
70%
80%
12-24 25-54 55+
% By Age Group Who Have Listened To Online Radio Last Month Half of 25-54 Year Old Consumers Listen To
Online Radio Every Month
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
75% of Consumers Say Commercials Are A Fair
Way To Enjoy Free Online Radio
Yes No
Would you say listening to commercials is a fair price to pay for free programming on the internet?
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
Over-The-Air AM/FM Radio Is Still The
Dominate In-Car Media
Yes No
0% 20% 40% 60% 80% 100%
Over Air Radio
CD Player
MP3 Player
Satellite Radio
Online Radio
% Who Currently Ever Use In Primary Car
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
AM/FM Radio Is Still The Medium Where
Consumers Discover New Music
Yes No
0% 20% 40% 60% 80%
AM/FM
Friends
You Tube
Pandora
iTunes
Satellite
Spotify
% Who Ever Use Each Source To Keep Up-To-Date With Music
7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
Source: The Infinite Dial 2014. Edison Research & Triton Digital. • In January/February 2014, Edison Research conducted a
national telephone survey of 2023 people aged 12 and older using random digit dialing techniques.
• Survey Offered in both English and Spanish languages • Both landlines and cell phones were called • Data Weighted to national 12+ population figures • This is the 22nd study in the series dating to 1998 • These studies provide digital platforms and their impact
on the media landscape based on self-reported consumer behaviors and attitudes.
• More information at: www.edisonresearch.com