7 THE SUSTAINABLE REAL ESTATE MANAGEMENT COMPANY

Slide header copyIn This Chapter

> The real estate manager’s role

> Materials

> Operations and maintenance

> Tenant and resident education

> Measuring results

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Slide header copyThe Sustainable OfficeEnvironment

> “Walking the talk”:

- Demonstrates commitment and knowledge

- Establishes trust

- Builds relationships

> Launch a sustainability initiative

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Slide header copyBuy-in From the Top

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> Allocate resources> Commit to sustainability mission statement> Set strategic goals that incorporate sustainability> Pursue clients in need of sustainable management> Set example by following policies and procedures> Communicate results and maintain optimism

Slide header copyOffice Practices

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> Waste reduction> EPP> Energy efficiency> Water efficiency> IEQ> Transportation

Slide header copyEmployee Relations

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> “Green team”> Education and training

- E-newsletters- Quarterly updates

> Celebrations> Incentives> Employee attraction and retention

Slide header copySustainability Partners

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Slide header copyNetworking

> Local IREM Chapter> Local USGBC Chapter > Local REALTORS® Association> ULI District Council> NAHB local association> Local ASHRAE Chapter> Local nature conservancy

groups

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> Local consumer utility boards

> Public interest research groups

> Community groups> Religious groups> Diversity groups> Youth groups

Slide header copyOnline Groups

> Sustainable real estate, technology, service market news

> Forums

- IREMFIRST

- EnviroLink Network

- VolunteerMatch

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Slide header copyDesignations, Certifications, and Accreditations

> For individuals- CPM and NAR’s Green Designation- USGBC LEED AP

> For companies- ENERGY STAR Partner- USBGC National Membership

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Slide header copyMarketing and BusinessDevelopment

> Communicate practices and achievements> Tailor message to:

- Potential clients- Potential tenants and residents

> Explain general and specific benefits of services- Properties on Web site- Walk-through of property with consultant

> Market your own expertise

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Slide header copyQuestions?

> Are there any questions we can answer before concluding today’s class?

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Slide header copyQuestions?

> On behalf of the Green REsource Council, we thank you for participating in this course!

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