7 th generation national tribal mentoring program tmc sustainability meeting communications and...
TRANSCRIPT
![Page 1: 7 th Generation National Tribal Mentoring Program TMC Sustainability Meeting Communications and Marketing Through a Sustainability Lens Presenters: Jamie](https://reader035.vdocuments.mx/reader035/viewer/2022062717/56649e525503460f94b482a4/html5/thumbnails/1.jpg)
7th Generation National Tribal Mentoring Program
TMC Sustainability Meeting
Communications and MarketingThrough a Sustainability Lens
Presenters: Jamie Jobe and Anne Wang
![Page 2: 7 th Generation National Tribal Mentoring Program TMC Sustainability Meeting Communications and Marketing Through a Sustainability Lens Presenters: Jamie](https://reader035.vdocuments.mx/reader035/viewer/2022062717/56649e525503460f94b482a4/html5/thumbnails/2.jpg)
A successful communications plan can help make your
program part of your community’s norms and traditions
Communications Plan
• What do you want to achieve through communications? Sustainability!!!
• Identify your target audience
• Strategy for delivery
• Message
• Tools
![Page 3: 7 th Generation National Tribal Mentoring Program TMC Sustainability Meeting Communications and Marketing Through a Sustainability Lens Presenters: Jamie](https://reader035.vdocuments.mx/reader035/viewer/2022062717/56649e525503460f94b482a4/html5/thumbnails/3.jpg)
Consistent and effective communication with
key groups creates buy-in from community
members and can provide a broad-based
support system for sustainability of your project
Who is your audience?• Youth• Parents• Elders• Mentors• Tribal Leaders• Schools
Community Support
![Page 4: 7 th Generation National Tribal Mentoring Program TMC Sustainability Meeting Communications and Marketing Through a Sustainability Lens Presenters: Jamie](https://reader035.vdocuments.mx/reader035/viewer/2022062717/56649e525503460f94b482a4/html5/thumbnails/4.jpg)
Community EngagementCommunity Engagement is the process of building
relationships with community members who will work side-by-
side with you as an ongoing partner, in any and every way
imaginable, building an army of support for your mission, with
the end goal of making the community a better place to live
Once you know who to engage,
how do you engage them?
![Page 5: 7 th Generation National Tribal Mentoring Program TMC Sustainability Meeting Communications and Marketing Through a Sustainability Lens Presenters: Jamie](https://reader035.vdocuments.mx/reader035/viewer/2022062717/56649e525503460f94b482a4/html5/thumbnails/5.jpg)
• Adaptable
What is an Elevator Speech?
Message
TriangleProgram Strategy
Call to Action
Problem Statement• Identify what your mentoring
program addresses (problem statement)
• Identify how your mentoring program is reducing or eliminating those issues (strategy)
• Show your audience how they can help (call to action)
![Page 6: 7 th Generation National Tribal Mentoring Program TMC Sustainability Meeting Communications and Marketing Through a Sustainability Lens Presenters: Jamie](https://reader035.vdocuments.mx/reader035/viewer/2022062717/56649e525503460f94b482a4/html5/thumbnails/6.jpg)
• Make it Simple
• Strike a Chord
Creating an Elevator Speech
Develop a clear, consistent message about the importance
of your mentoring program's goals
![Page 7: 7 th Generation National Tribal Mentoring Program TMC Sustainability Meeting Communications and Marketing Through a Sustainability Lens Presenters: Jamie](https://reader035.vdocuments.mx/reader035/viewer/2022062717/56649e525503460f94b482a4/html5/thumbnails/7.jpg)
• Facebook/blog
• Flyers
• PSAs
• Press Releases
Marketing ToolsMarketing Tools
Make your program visible and
emphasize your successes
![Page 8: 7 th Generation National Tribal Mentoring Program TMC Sustainability Meeting Communications and Marketing Through a Sustainability Lens Presenters: Jamie](https://reader035.vdocuments.mx/reader035/viewer/2022062717/56649e525503460f94b482a4/html5/thumbnails/8.jpg)
Mentor Recruitment Flyers
![Page 9: 7 th Generation National Tribal Mentoring Program TMC Sustainability Meeting Communications and Marketing Through a Sustainability Lens Presenters: Jamie](https://reader035.vdocuments.mx/reader035/viewer/2022062717/56649e525503460f94b482a4/html5/thumbnails/9.jpg)
TMC Brainstorm
• Where are the best places to put your flyers?
• Do you need permission?
• What do your flyers say?
![Page 10: 7 th Generation National Tribal Mentoring Program TMC Sustainability Meeting Communications and Marketing Through a Sustainability Lens Presenters: Jamie](https://reader035.vdocuments.mx/reader035/viewer/2022062717/56649e525503460f94b482a4/html5/thumbnails/10.jpg)
Questions?