7 STRATEGIES TO BUILD AN ONLINE COMMUNITY

Olivier Goetgeluck Vrije Universiteit Brussel13.11.2012| |

This Is What We Do

And This Is How We Reach People

Social Media Marketing is about being a great friend

OUR PHILOSOPHY

“People will do anything for those who encourage their dreams, justify their failures, allay their fears,

confirm their suspicions and help them throw rocks

at their enemies.”

- Blair Warren,One Minute Persuasion

“Most of us have two lifes. The life we live, and the unlived life within us. Between the two stands

resistance.”

- Steven Pressfield,The War of Art

“Permission Marketing cuts through the

clutter and allows a marketer to speak to prospects as friends,

not strangers.”

- Seth Godin, Permission Marketing

PERMISSIONvs.

INTERRUPTION

“The secret of promotion in the age of social media

isn't to promote yourself. It's to promote others. Success comes

when your success depends on the success of your customers, your end-users, and when you spend more of your time thinking about them than

about yourself.”

- Tim O’Reilly, It’s Not About You: The Truth Of Social

Media Marketing

#1 Help them reach their goals

#1 Help them reach their goals“The secret of promotion in the age of social media

isn't to promote yourself. It's to promote others. Success comes

when your success depends on the success of your customers, your end-users, and when you spend more of your time thinking about them than

about yourself.”

- Tim O’Reilly, It’s Not About You: The Truth Of Social

Media Marketing

#2 They Are The Heroes. Not You!

“More than 1 out of 3 youngsters uses brands to feel

unique.”

- Joeri Van den Bergh, How Cool Brands Stay Hot

#3 Listen To Them!

“Your job AS A MARKETER is to figure out what your prospects’

worldview and fears and beliefs are.”

- Seth Godin, Why Lie?

#3 Listen To Them!

#3 Listen To Them!

#4 Make It In Their Interest To Be Your Friend

“Permission marketers make every single interaction

selfish for the consumer. “What’s in it for me?” is the question that must be answered at every step.”

- Seth Godin,Permission Marketing

“Ask yourself continually: how can I make my customer

feel important to ME, to US? How can I make him feel he's

our NUMBER #1.”

- Ryan Holiday, Director Of Marketing American Apparel

#4 Make It In Their Interest To Be Your Friend

#4 Make It In Their Interest To Be Your Friend

“The Internet is enabling conversations among human beings that were simply

not possible in the era of mass media.”

- The Cluetrain Manifesto

#5 Have A Conversation Every Once In A While

& make it easy for others to join in

#5 Have A Conversation Every Once In A While

& make it easy for others to join in

#5 Have A Conversation Every Once In A While

#6 Be Transparent

About What You Do, No Secrets!

“Your job then is to build the next great thing, but to care enough to tell the best story you can tell about it too.”

- Bernadette Jiwa, The Story of Telling

#6 Be Transparent

About What You Do, No Secrets!

#7 Earn Their Trust

"The most fundamental constraint is limited time."

- Gary Becker, Nobel Prize Economic Sciences

“Nobody owes you their attention. Not your audience. Not a person you happened to

call or email.

Let go of your ego entirely. Think of everything from their point of view. Be their dream

come true. Do what they really want.”

- Derek Sivers,

Founder Of CD Baby

We Are ELITE ATHLETES