7 steps to your marketing plan - infographic
DESCRIPTION
This infographic outlines a standard 7-step process for developing a successful marketing plan for your business. You can see a larger version of it at http://pinterest.com/pin/270497521341601799/ if it is clipped on SlideShare. You can also request a free e-book the describes the process and each of the steps in more detail at http://jonturino.com/presentation-document-links/TRANSCRIPT
MARKETING PLAN DEVELOPMENTIN 7 STANDARD STEPS
The process for developing a comprehensive marketing plan does not have to be difficult. But it does need to be thorough and complete. In this infographic you’ll find the seven step process for developing a plan that will work for you.
EXTERNAL INFORMATION
GATHER
DATA
FROM RELEVANTOUTSIDESOURCES
BRAINSTORMING
SELECT THE
TACTICSMOST LIKELY TOSUCCEED
PEOPLE
FORM YOURINITIALSTRATEGIES
IMPLEMENTATION
MONITORRESULTS
AND MAKE CHANGESAS NEEDED
INTERNAL INFORMATION
IDENTIFYALL OF YOUR
INTERNALCONSTRAINTS
IDENTIFY NEEDED/MISSING RESOURCES
TEST
ALLASSUMPTIONS
TO MAKE SURE THEY ARE VALID
ANALYSIS
MEASUREMENT
FINE TUNING
YOU’LLGET BETTERRESULTS
7STANDARD STEPSTO BETTER MARKETING STRATEGIES
By focusing on three key elements of the marketing strategy – your target markets, messages that will resonate with them and the right media for delivering your messages – you’ll find this 7-step process to be an extremely effective method for growing your business through better marketing strategies.
DON’T LEAVE
MONEYON THE TABLE!
Better marketing planning and marketing strategy development can pay big dividends in the amount of top line business you do and in the amount of bottom line profits you can achieve. Failing to plan is like planning to fail so don’t do that! For more details on marketing plan development request your copy
of the FREE e-Book from Jon Turino Marketing + Connections.
Data Gathering
Markets
Messages
Media
Constraints
Goals
ProductsBudgets
Output
Input
Input
PreliminaryAnalysis
Initial Results
Discussion
Recommen-dations
Implement
Measure
Fine Tune
SET UPRELEVANT
BENCHMARKSAS NEEDED
• More exposure to potential customers, clients and partners
• Higher sales volume• Increased customer satisfaction• More market share• Higher profits with less work