7 smart ways to optimize your digital presence
TRANSCRIPT
![Page 1: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/1.jpg)
7 Smart ways to optimize your digital presence
![Page 2: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/2.jpg)
Mathieu LanssensManaging Partner Invisible Puppy
[email protected] @MaTHla
@Invisible_Puppy
Hi, i’m Mathieu
![Page 3: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/3.jpg)
![Page 4: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/4.jpg)
It’s time to act!
7 Smart ways to optimize
your digital presence
![Page 5: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/5.jpg)
1. Know your Digital Presence
![Page 6: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/6.jpg)
it’s going to hurt…
![Page 7: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/7.jpg)
![Page 8: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/8.jpg)
2. Identify your objectives & strategy
![Page 9: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/9.jpg)
Sell
![Page 10: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/10.jpg)
Influence
![Page 11: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/11.jpg)
Inform
![Page 12: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/12.jpg)
Facilitate
![Page 13: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/13.jpg)
“ If you don’t know what your objective is, how can you expect your audience
to act in a certain way? ”
![Page 14: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/14.jpg)
Where do you
want to be in
the future?Where are
you now?
![Page 15: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/15.jpg)
Identify your objectives & strategy
1. Identify your objective (sell, influence, inform, facilitate)
2. Generate your gap analyses:
› Where are you now?
› Where do you want your digital presence to be?
3. Set sub-goals and sub-objectives
4. Set up tracking to measure success
![Page 16: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/16.jpg)
3. Understand the shortcomings:
Where is your digital presence failing?
![Page 17: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/17.jpg)
![Page 18: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/18.jpg)
![Page 19: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/19.jpg)
your tweets have no shares…
no retweets…
![Page 20: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/20.jpg)
conversion is low
![Page 21: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/21.jpg)
conversion is lowyou feel like sh…
![Page 22: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/22.jpg)
![Page 23: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/23.jpg)
5 things that indicate a poorly performing digital presence:
1. Lack of overall strategy
2. Lack of measurable objectives
3. Lack of engagement
4. No consistent story
5. Lack of analytical interpretation & follow up actions
![Page 24: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/24.jpg)
4. Correct assesment of which
resources are available to you
![Page 25: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/25.jpg)
![Page 26: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/26.jpg)
Asses which resources are available to you
1. How well do you create & publish content?
2. How do you distribute & promote discovery?
3. Who are your brand advocates? Who are your brand employees? How do you engage with them?
4. What kind of business intelligence do you have?
processes, people, technology
![Page 27: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/27.jpg)
5. Tell stories in order to
create real engaging content
![Page 28: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/28.jpg)
since the dawn of humanity
![Page 29: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/29.jpg)
![Page 30: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/30.jpg)
In the abstract, ideas are hard to communicate“ Ideas need stories. ”
![Page 31: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/31.jpg)
![Page 32: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/32.jpg)
They help us to get intimate…because we share an emotional bond
![Page 33: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/33.jpg)
Stories create an emotional connection
![Page 34: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/34.jpg)
Best storytelling ever…?
![Page 35: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/35.jpg)
“ We don’t just sell blocks,
we sell possibilities.”
Lego.
![Page 36: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/36.jpg)
Re-branding corporate websites
![Page 37: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/37.jpg)
“ Stories can’t be about you,
they have to be about your customer ”
![Page 38: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/38.jpg)
6. Build a workflow
![Page 39: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/39.jpg)
1. Create content
2. Manage it
3. Deliver it
4. Engage with advocates & users
5. Monetize it (if you’re selling content) or use it to convert visitors to customers
6. Optimize
7. Repeat
What does a typical digital presence workflow look like?
![Page 40: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/40.jpg)
Pick the right tools…
![Page 41: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/41.jpg)
Your standard set of tools to help you create, manage and publish your digital presence:
1. Website / Content KEEP YOUR WEBSITE DYNAMIC
2. Rich media INCLUDE VIDEO IN YOUR CONTENT
3. Mobile DELIVER ALL YOUR CONTENT TO ANY DEVICE
4. Delivery CONTENT NEEDS TO BE EVERYWHERE, FAST
5. Social engagement TRACK HOW YOUR CONTENT IS PERFORMING ACROSS SOCIAL NETWORKS
6. Optimization BUILD A DASHBOARD TELLING YOU HOW EVERYTHING IS GOING
![Page 42: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/42.jpg)
7. Focus on the long term and strive
to deliver real customer experience
![Page 43: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/43.jpg)
You have only 1 chance for a first impression
› Online/Offline… there is only one customer experience
› Merge online and offline experience into 1 strategy
› Change the processes internally and involve as many people as possible
› Pick the right tools to create, manage and deliver your awesome digital presence
![Page 44: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/44.jpg)
Conclusion
![Page 45: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/45.jpg)
Recap these 7 steps again and again
1. Know your digital presence
2. Identify your objectives & strategy
3. Understand the shortcomings
4. Correct assesment of your resources
5. Tell stories in order to create engaging content
6. Build a workflow
7. Focus on the long term and strive for real customer service
![Page 46: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/46.jpg)
iBlendr.com
![Page 47: 7 smart ways to optimize your digital presence](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55aa95db1a28ab124b8b47a0/html5/thumbnails/47.jpg)
Questions? www.invisiblepuppy.com or at our stand C07