7 secrets of social media innovation
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7 Secrets of Social Media Innovation: A Game Changer for MarketingTRANSCRIPT
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Amy J. Lipton
7 SECRETS OF SOCIAL MEDIA INNOVATIONS
A GAME CHANGER FOR MARKETING
July 19, 2011
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Time to reach an audience of 50 million
RADIO = 38 years
TELEVISION = 13 years
INTERNET = 4 years
LADY GAGA = 50 MILLION FACEBOOK FANS
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Players Are Online56% of U.S. gamblers have a Facebook
profile and 75% visit on a frequent basis
600 million online social gamer population
620,000+ Slot World monthly unique players on social networks
They are wired, mobile and social
56% female, age range 21-59
80 million population born after 1981 and before 2000
Sources: Pew Internet Studies, PWC, TechCrunch, CEM Magazine June 1, 2010, Crunchbase (Amit Kapur), Gamasutra
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Social networks have changed the online gaming landscape
4
• 750+ million users on Facebook• Free games, virtual goods
• Zynga Poker 4th most popular on Facebook
• 6M daily users• 295M monthly
active users• $600M annual
revenue 2010• $20B valuation
• 6M in 2007• 1.6M active
users
11.5M monthly subscriptions
($15)
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In 1993 there were 50 pages on the web
Today…90 tweets per day34 hours of YouTube
video uploaded every minute
Every Facebook user has an average of 130 friends
The Future Will be Personalized
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7 Secrets of Social Media InnovationsA Game Changer for Marketing
1. Be accessible anytime, anywhere
2. Partner to create brand ambassadors
3. Tap into achievement rewards
4. Personalize the experience
5. Integrate across multiple channels
6. Real-time metrics to measure results and learn about player preferences
7. Experiment
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Online for-free games and contests
Location-based services like Foursquare and Gowalla let your players check-in using their mobile phone to keep up with friends, build community and let you target ads
Create social experiences
Make your brand accessible anytime, anywhere
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“Partner” to Create Brand Ambassadors
• Two-way communication• Influence but we can’t control the message• Consumers own the brand• Clear compelling value prop and creativity• Make it episodic – this is interactive storytelling
48,000+
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Today could be just like the other 364 days you log into Twitter, or maybe the Old Spice Man shows up @Old Spice."
"Holy sh*t, best get well video EVER from Old Spice." Kevin Rose founder Digg.com
Original ad viewed 13 million times on YouTube
5 months later…2 day blitz to product
180 video shout outsTweeted to Starbucks
with 10 million FB fansKevin Rose – 1 million
Twitter followersOld Spice received
600,00 FB ‘likes’Followers increased
1000+%Cost of media buy =
$0
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Tap into achievements – Digital “King of the Hill”
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Personalize the experience
Music Discovery
DJs, MTV Social with playlists, facebook Pandora
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Integrate Your Marketing Strategy Across Channels Seamlessly
• Livestrong Sporting Park Kansas City – home of Sporting KC soccer
• QR codes in seats link to team website
• Fans get information and affinity points
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Real-time metrics toMeasure results and learn about player preferences
Keep track of which content attracts players
What they are willing to spend on
Measure online responses to promotions
Track behaviors and patterns
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EXPERIMENT
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Leverage Social Media Online Innovations
Reach a new demographic
Create compelling marketing campaigns
Deliver Results
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THANK YOU !!
Amy Lipton