7 proven ways to integrate social media with your site
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Industry Expert Series
7 Proven Ways to
Integrate Social Media on Your Site
By Carri Bugbee
marketing strategist, author, educator and speaker, she helps businesses and people navigate their options and incorporate best
connect with her
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Overview
back in 2007
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customers or employees have become disgruntled, but it also helped
a geek with a lab coat and a miniscule marketing budget increase
s
boost, brands were vying
that landed the brand on the viral video chart
l
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Corporate websites alive (and necessary), but treading water
Throw your website a (social) life preserver
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1. Make it super easy for users to sign on and share content – then track those interactions!
website visitors truly need and want, chances are they know other people
who could use that information – and they might share it with them!
if she does, you may have no idea why the link suddenly became popular – or
Facebook Connect variety of platforms,
multiple networks
the broadcasting of our thoughts and
Knowing what people are buying when,
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accounts
2. Create content that can (and will) be shared
Content Rules
Comscore reported
more than
double
Engage! and Putting the
Public Back in Public Relations Brands Must Become Media to Earn Relevance,
should know in advance whether the correct thumbnail image or headline will be displayed when someone shares something from your
regular contact builds a relationship”
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3. Pull in fresh, up-to-the-minute content by adding feeds
your website or let website visitors push content to
comment to Facebook without navigating away from
of this lies with platforms like l and y that
4. Enable ratings and reviews – on just about anything
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but it also opens the door to helpful information, sharing and interaction – all of which creates the option for people to sign in and share
account mapping
and reviews should play a key role in social media strategies and business
reviews on your site, think about what you can achieve by integrating this
social
proof
5. Give visitors an opportunity to create and curate
Creating voluminous amounts of fresh website content can be challenging for many
themselves using your products or as complicated as running a contest for fans to create a
advertise your site for
you
y
of social media activity on average
increased revenues by 18% in the
last 12 months, while the least active
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t
r!
Mint
boards, achievement levels, challenges, countdown clocks, points, gifting and progress bars to foster deeper interaction and more time on
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e,
partnered with Badgeville
Race to the Top
7. The workhorses of social media – blogs, RSS, wikis and forums
to begin with
successful community for several years by helping people
g website helps arts,
The ship has sailed
i, author of Open Leadership and Groundswell
user management platform for the social web INDUSTRY EXPERT SERIES
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About Carri Bugbee
social media marketing strategist, author, educator and speaker, she helps businesses and people navigate their options
connect with her
About Janrain