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Page 1: 7. Philip Kotler & Kevin Lane Keller (2007). Marketing Management. 13th edition. Pearson, Prentice Hall. Pág. 176 y 177

Page 2: 7. Philip Kotler & Kevin Lane Keller (2007). Marketing Management. 13th edition. Pearson, Prentice Hall. Pág. 176 y 177

Page 3: 7. Philip Kotler & Kevin Lane Keller (2007). Marketing Management. 13th edition. Pearson, Prentice Hall. Pág. 176 y 177

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