7 must have videos
TRANSCRIPT
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7 MUST-HAVE
VIDEOS
GUIDE TO THE
EVERY BUSINESS NEEDS
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DID YOU KNOW64%Of users are morelikely to buy a productonline after watchinga video, according toComScore
59%Of executiveswould rather watchvideo than read text,according to Forbes
51%
Increase insubscriber-to-leadconversion rateswhen video isincluded, reportsQuicksprout
50xYour Website ismore likely to appear on the 1st page ofa search engine result if it includes video
1.8 Million Words=
1 minute of video
Invisia
Digital Sherpa
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COMPANYOVERVIEW
Show youraudience whoyou are and tellthem whatmakes yourcompany great.
No. 1
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86%Increased
conversionsfor landingpages with
VIDEOWebDAM Solutions
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Whether it's a voice over drivenvideo with creative animation ora hosted B-Roll video showingyour product or service in action,this video is a strong wayto introduce yourself toprospects or new customers.
COMPANYOVERVIEW
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TALKINGHEAD
Introduce yourcompany's keytalent and letthem explainits mission.
No. 2
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It's always best to err on theside of human because:
"The Fusiform Facial area makes us payattention to faces –
this is an actual brain functionthat hard-wires us to use
the human face as a gathering pointfor information and believability." -
FORBES
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Videos increaseconsumers' understandingof a company's product or
service by
74%Digital Sherpa
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Tapping into top internaltalent will show yourcompany's dedication to itscustomers travels all theway to the top.
TALKINGHEAD
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LAUNCHVIDEO
Give your launcha big push, buildexcitement and
encouragesocial sharing
No. 3
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Videos are shared
12xmore than links & text
posts combinedM Booth & Simply Measured
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After viewing a video
75%of users check out amarketer's website
Entrepreneur.com
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LAUNCHVIDEO
It's called a 'launch' for a reason!Harness the share-ability of videoand catapult your idea, product,service out into the world and infront of as many eyes as possible.
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CUSTOMERTESTIMONIAL
Let your happycustomers singyour praise foryou
No. 4
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86%
Customer Testimonialshave the highest
effectiveness ratingfor content
WebDAM Solutions
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70%of consumers
trust theopinions of
unknown usersEconsultancy
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CUSTOMERTESTIMONIAL
Case studies and customertestimonials are vital pieces ofthe word-of-mouth marketingpuzzle...
Let your prospects "meet"your happy customer, face-to-face!
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ANIMATEDEXPLAINER
Let ananimation tell
a millionwords
No. 5
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Animated explainervideos increase
conversion rates by
20%Unbounce
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ANIMATEDEXPLAINER
Civilizations havebeen sharing
information viaillustrations for
literally thousandsof years.
Tap into this universalform of communicationand convey yourcompany's messagewith a custom 2D or 3Danimated explainer.
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PRODUCTDEMO
A visualwalkthru ofyour product
No. 6
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of executives look formore information after
seeing a product/servicein a video.
50%
Forbes
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more likely to purchase aproduct after watching a
product video.
85%
Internet Retailer
Viewers are
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Of Your OnlineVisitors WillWatch A Video
80%
20%Will ActuallyRead Content InIts Entirety
Digital Sherpa
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PRODUCTDEMO
Give the walkthru morepersonality and have one ofyour company's expertshost the video.
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SOCIALVIDEO
or, the *cringe* ViralVideo
Inspire youraudience toshare yourmessage
organically
No. 7
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The 'Social Video' is the savvymarketer's way of harnessingthe elusive Internet Unicorn -
'The Viral Video'
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Comedy is the mostpopular form of
online videocontent among all
viewers at
39%Burst Media
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Posts with videos attract
3xmore inbound links than
plain text postsSeoMOZ
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or, the *cringe* ViralVideo
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