Seven kinds of innovations

& related thoughts

Religion & science tell us a lot about…

Sudden insight- 1• Buddha’s enlightenment under a banyan tree• Newton’s gravity

And every kids learns in school about…Accidental innovation-2

• Benjamin Franklin’s discovery of electricity• Alexander Fleming’s discovery of penicillin

Focused exploration- 3

• Columbus & Vasco de Gama• Creation of Java• What most commercial organizations do via

variations of brainstorming

Necessity stimulates

innovation- 4• Jugaad innovation

Eliminating complexity- 5

• Fundamental basis of positioning• User friendly appliances• Delight to use telecom appliances

Opportunities in human

complexity- 6• For going beyond what people tell us in research

today• For segmentation• For intuitive propositions and purposes

Connecting the dots- 7

• Every thing Bill Gates & Steve Jobs did

A practitioner’s approach

1. Set a goal• A tangible one

2. Absorb information from as many sources

as possible• Net makes it very easy now

3. Actively get diversity of

inputs• Brains-storm with any collection of people• Brain storm many times

4. After getting nicely muddled…

Trust succession of sleeping

sessions to sort & rearrange the

confusion

5. Articulate and…

Shape the idea• For technological feasibility• For commercial viability• For relevance to a target market

6. A good idea is just the beginning

Name and fame is earned by those who execute an idea and

make it big• Google, Amazon, Facebook did not invent the internet. They

just got rich and famous executing ideas made possible by it

Two innovation killers to watch

out for

1. Skeptics

2. Bad research

Happy innovating!