7 keys to startup success no one will teach you
DESCRIPTION
7 Lessons I've learned running a web advertising startup for the past 2+ years that no one taught me in the beginning but that I wish they had. These lessons mostly deal with the human issues of running a lean startup from concept to making money. The slides are lean themselves and really need some accompanying audio for explanation.TRANSCRIPT
James Sherrett, CEO • www.adhack.com • Bootup Labs
The Engine of Creative Talent
7 Keys to Startup Success No One Will Teach You
James Sherrett, Founder & CEO
[email protected] – 604-788-1502
James Sherrett, CEO • www.adhack.com • Bootup Labs
BRANDS
CREATORS
AdHack Creative Platform
AGENCIES
Search & DiscoveryProjects & Workflow
Transactions & Rights
James Sherrett, CEO • www.adhack.com • Bootup Labs
•Finding product – market fit• The Lean Startup by Eric Ries
•Raising money?• Venture Hacks
•Becoming a success• Customer development by Steve Blank
Sources
James Sherrett, CEO • www.adhack.com • Bootup Labs
•The Monetorium• Bank & CC audit
•Personal credit score• Line of credit
•How long can you go with $0?
#1: Personal Finances
James Sherrett, CEO • www.adhack.com • Bootup Labs
•The Family talks• No Missing Person report
•The Partner talks• This will be hard, long and hard some more
•How far can you go alone?
#2: Personal Relationships
James Sherrett, CEO • www.adhack.com • Bootup Labs
•Micromanager, micromanager.• You need honesty.
•The Single-Lens problem• You need help.
•What if you were hiring you?
#3: Know Thyself
James Sherrett, CEO • www.adhack.com • Bootup Labs
•Failure! Depression! Doom!• Other times.
•Wins! Elation! Dream fulfilled!• Sometimes.
•How will you handle the ride?
#4: The Rollercoaster
James Sherrett, CEO • www.adhack.com • Bootup Labs
•Culture of focus & achievements• Most powerful force.
• The show and tell of your vision• A startup is made of people.
•How will you make them believe?
#5: People, people, people
James Sherrett, CEO • www.adhack.com • Bootup Labs
•Every business is an argument• You are uninvited to exist.
•You don’t know!• Series of illinformed, inopportune decisions.
•How will you convince people?
#6: Eating the fear
James Sherrett, CEO • www.adhack.com • Bootup Labs
•Sustainable• Customers. Rinse. Repeat.
•Unsustainable• You, friends, family, investors, government.
•How will you sell? And sell?
#7: The Scent of Money
James Sherrett, CEO • www.adhack.com • Bootup Labs
1. Personal finances
2. Personal relationships
3. Know thyself
4. The rollercoaster
5. People, people, people
6. Eating the fear
7. The scent of money
7 Keys
James Sherrett, CEO • www.adhack.com • Bootup Labs
The Engine of Creative Talent
7 Keys to Startup Success No One Will Teach You
http://blog.adhack.com
James Sherrett, Founder & CEO
[email protected] – 604-788-1502