Keys to Create a Thriving Practicefor coaches, holistic practitioners,

and conscious entrepreneurs

Jonathan Bender, MS, MFAManaging Director, WholeSpeak, LLC

http://www.WholeSpeak.com

1. Your Vision

• What’s the impact you want to make?– Why do you want to make a change?– What’s the world that you want to see?– Who do you especially want to help, and see their

lives changed?

1. Your Vision

• What do you want your life to be like?– What hours and days do you want to work?– What hours will you set aside for marketing,

administrative work, envisioning?– What time is important to set aside for your

personal life?

1. Your Vision

• Your Sustainable Income Goal– Doesn’t sacrifice quality of life– Meets your financial and personal needs– Is of service to others and to you

1. Your Vision

• Your Sustainable Income Goal: 3 levels1. Sustainable – meets basic needs2. Growing – includes vacations and paying off debt3. Dream – where you want to be in a few years

2. Your Niche

• Who do you want to hang out with?• To whom do you want to be of service?• This corresponds with your calling… and your

purpose

2. Your Niche

• Who do you want to hang out with?– Demographics: E.g., age range… gender… sexual

preference… occupation… geographic region…

2. Your Niche

• Who do you want to hang out with?– Demographics: E.g., age range… gender… sexual

preference… occupation… geographic region…– Psychographics: E.g., depressed… burned out…

ambitious… go-getters…– Circumstances: Trying to get pregnant… looking

for a job… need to give a big speech… needs to get clients… relationship difficulties

2. Your Niche

• Who do you want to hang out with?– Demographics– Psychographics– Circumstances

• Problems, Results and Benefits

2. Your Niche

• Who do you want to hang out with?– Demographics– Psychographics– Circumstances

• Problems, Results and Benefits – solve real-world problems, and give tangible results

• Niche-date! Try out niches if you’re not sure.

3. Your Message

• How you talk about your work compellingly• Mirrors your niche• Avoid traditional self-labeling

3. Your Message

• How you talk about your work compellingly• Mirrors your niche• Avoid traditional self-labeling

“I help __(these people)__ with __(this problem)__ get ___(this result)____.”

4. Your Business Model(a little advanced)

• Free points of access – blog, newsletter, opt-in, speaking engagements…

• Medium – workshops, a session…• Premium… Packages! Sell powerful packages –

they’ll truly serve your clients, rather than underserve in single sessions.

4. Your Business Model(a little advanced)

• Packages:– The duration needed to solve the issues your

niche experiences– Add in all of your goodies– Charge more for more – not discounted for more

4. Your Business Model

• Packages:– The duration needed to solve the issues your

niche experiences– Add in all of your goodies– Charge more for more – not discounted for more

5. Marketing!

• Marketing is Connecting.• Market where your niche hangs out!

5. Marketing!

• Marketing is Connecting.• Market where your niche hangs out!• Forms of marketing:– Online: blogs, social media, web site, newsletter– Free talks– Meetup groups– Teleseminars, webinars, Google Hangouts– Networking

6. The Enrollment Conversation(AKA, a free consultation)

• Especially needed for higher-priced packages• Hold the space for them, in their vulnerability,

to reach for and get what they want

6. The Enrollment Conversation(AKA, a free consultation)

• Especially needed for higher-priced packages• Hold the space for them, in their vulnerability,

to reach for and get what they want• Generally, don’t do a free session• Don’t be intimated by their money issues

7. The Inner Work

• Own it! Own the power of what you do.• Get help with your blocks.

7. The Inner Work

• Own it! Own the power of what you do.• Get help with your blocks.• Find a coach or a mastermind group.

Jonathan Bender, MS, MFAFounder/Principal, WholeSpeak, LLC

http://www.WholeSpeak.com

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