7 key imperatives for b2b marketers
DESCRIPTION
Sift Media recently published an exclusive report on the changing digital landscape. This presentation highlights seven of the key imperatives for B2B marketersTRANSCRIPT
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7 KEY IMPERATIVESFOR B2B MARKETERSTHE DIGITAL MARKETING LANDSCAPE
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www.siftmedia.co.uk/digital-landscape/report
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7 key imperativesfor B2B marketers
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1. EXPAND CONTENT TO IMAGES AND VIDEOS
Content marketing is a top priority for B2B marketers. 36% of
respondents suggest that copywriting is key, but image and video
production are considered greater priorities for improvement.
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2. AMPLIFY DIGITAL ROIDigital strategy is the second most important priority for
digital marketers right now. Investment and stakeholder
buy-in is claimed by 57% to be a limiting factor in
developing a stronger digital footprint.
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3. FOCUS ON MOBILE NOW100% of marketers say this is a top priority in the future. There is
awareness of the challenges and opportunities posed by mobile devices,
but the transition to implementation is happening very slowly.
39% are developing strategies for mobile now
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4. STUDY COMPETITORSMost B2B marketers consider their digital presence to be greater than
that of their competitors, despite carrying out no benchmarking activity.
67% admit this is somethingthey should be doing
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5. ENGAGE YOUR CUSTOMERSDespite 64% considering it important to consult with
customers to improve their user experience, just 40%
are actually doing so.
60% think UX is one of the most important areas for improvement.
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6. EXPERIMENT, LEARN AND APPLYThere is a notable difference between the
understanding of digital marketing and the translation
into actual results.
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7. CREATE A UNIFIED DIGITAL BRANDDespite having digital brand
guidelines, fewer than 18%
consider their brand to be
‘enhanced’ by their existing
online presence.