7 ingredients to search engine optimisation (seo) for joomla
DESCRIPTION
Presentation for the Sydney Joomla User Group talking about search engine optimisation (SEO), microdata for Joomla and AuthorRank as a influencing factor to your website's rankings.TRANSCRIPT
![Page 1: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/1.jpg)
7 Ingredients to Search optimisationwith Joomla
Wednesday, 15 May 13
![Page 2: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/2.jpg)
I Produce a Weekly Podcast - http://joomlabe.atAbout Joomla
Wednesday, 15 May 13
![Page 3: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/3.jpg)
Subscribe - search for “Joomla”Itunes, stiTcher, RSS, SoundCloud, @joomlabeat, fb.com/joomlabeat
Wednesday, 15 May 13
![Page 4: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/4.jpg)
1. Domain NamesAh ha! The perfect base!
Wednesday, 15 May 13
![Page 5: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/5.jpg)
Old Domain NamesDomain age! Trust comes with Age
Wednesday, 15 May 13
![Page 6: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/6.jpg)
Keyword Rich Domain NamesHelp enrich your search results, add stuff into the base!
Wednesday, 15 May 13
![Page 7: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/7.jpg)
Use FlippaBuy old domains with age and authority
Wednesday, 15 May 13
![Page 8: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/8.jpg)
2. Title TagFirst thing to Look at
Wednesday, 15 May 13
![Page 9: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/9.jpg)
Keyword InclusiveUse appropriate Keywords, make it obvious
Wednesday, 15 May 13
![Page 10: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/10.jpg)
Don’t Over Do It!Keep it human and readable, too much ruins the base
Wednesday, 15 May 13
![Page 11: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/11.jpg)
Limited to 70 CharactersLooks do matter
Wednesday, 15 May 13
![Page 12: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/12.jpg)
Control your Titles in your Articles1 way
Wednesday, 15 May 13
![Page 13: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/13.jpg)
Control your Titles in your MenusYep! menu manager controls your title tags
Wednesday, 15 May 13
![Page 14: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/14.jpg)
3. Meta tagsDescriptions, Keywords, Canonical URL, Open Graph Tags
Wednesday, 15 May 13
![Page 15: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/15.jpg)
DescriptionGood relevant descriptions to create click throughs
Wednesday, 15 May 13
![Page 16: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/16.jpg)
Limited Description LengthLooks do matter!
Wednesday, 15 May 13
![Page 17: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/17.jpg)
Add descriptions to all contentOptimise all content as you write it
Wednesday, 15 May 13
![Page 18: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/18.jpg)
Override Descriptions in the menuMenu Manager can control descriptions
Wednesday, 15 May 13
![Page 19: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/19.jpg)
Global DescriptionDon’t bother with this!
Wednesday, 15 May 13
![Page 20: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/20.jpg)
KeywordsNot important
Wednesday, 15 May 13
![Page 21: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/21.jpg)
Keywordsbut good to keep you focused
Wednesday, 15 May 13
![Page 22: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/22.jpg)
Global KeywordsDon’t worry about this
Wednesday, 15 May 13
![Page 23: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/23.jpg)
CANONICAL URLsGet rid of those pesky Duplicate content issues
Wednesday, 15 May 13
![Page 24: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/24.jpg)
Many ways to display Content in JoomlaTell Joomla Which one is right
Wednesday, 15 May 13
![Page 25: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/25.jpg)
Use Joomla 3.1+built in CANONICAL URLs
Wednesday, 15 May 13
![Page 26: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/26.jpg)
SH404SEFbuilt in cananical URLs, and more!
Wednesday, 15 May 13
![Page 27: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/27.jpg)
RSSEObuilt in cananical URLs since Joomla 1.5
Wednesday, 15 May 13
![Page 28: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/28.jpg)
4. Heading TagsUse them and use them right
Wednesday, 15 May 13
![Page 29: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/29.jpg)
Order your headingsH1, h2, h3, h4, h5, h6
Wednesday, 15 May 13
![Page 30: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/30.jpg)
Don’t jump LevelsH1->h3->h6
Wednesday, 15 May 13
![Page 31: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/31.jpg)
Keyword Rich HeadingsAlso keep them relevant
Wednesday, 15 May 13
![Page 32: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/32.jpg)
5. Search Engine Friendly URLsKeyword friendly
Wednesday, 15 May 13
![Page 33: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/33.jpg)
Keywords in your URLsUse Relevant keywords
Wednesday, 15 May 13
![Page 34: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/34.jpg)
Optimise your ALIAS - Categories Menus, Categories and Articles
Wednesday, 15 May 13
![Page 35: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/35.jpg)
Optimise your ALIAS - ArticlesMenus, Categories and Articles
Wednesday, 15 May 13
![Page 36: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/36.jpg)
Optimise your ALIAS - MenusMenus, Categories and Articles
Wednesday, 15 May 13
![Page 37: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/37.jpg)
SH404SEFBuilt in SEF URL controls and Optimisation
Wednesday, 15 May 13
![Page 38: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/38.jpg)
RSSEOBuilt in SEF controls and customisation
Wednesday, 15 May 13
![Page 39: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/39.jpg)
6. BreadcrumbsThe trails! Where did this pizza come from?
Wednesday, 15 May 13
![Page 40: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/40.jpg)
Look At What Google Does to StructureNavigate by breadcrumbs
Wednesday, 15 May 13
![Page 41: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/41.jpg)
Organise your ContentGood categorisation, breadcrumb trails
Wednesday, 15 May 13
![Page 42: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/42.jpg)
7. Content Content ContentGood is desirable, rich content that is engaging, sticky and sharable
Wednesday, 15 May 13
![Page 43: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/43.jpg)
Most importantGood content can STILL rank even with bad SEO. Worship the content
Wednesday, 15 May 13
![Page 44: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/44.jpg)
Good content is stickyLast a long time
Wednesday, 15 May 13
![Page 45: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/45.jpg)
Good content is sharableWrite stuff that people will share over and over again. Make
Wednesday, 15 May 13
![Page 46: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/46.jpg)
Part 1 - Over! Question Time
Wednesday, 15 May 13
![Page 47: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/47.jpg)
MicrodataThe HTML Schema that everyone forgets
Wednesday, 15 May 13
![Page 48: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/48.jpg)
What is Microdata?Schema for Defining content on a page
Wednesday, 15 May 13
![Page 49: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/49.jpg)
Page of data into meaningful chunksWhat slice is what
Wednesday, 15 May 13
![Page 50: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/50.jpg)
Why Microdata?We understand content, search engines don’t
Wednesday, 15 May 13
![Page 51: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/51.jpg)
Search is changingSiri one day will use microdata
Wednesday, 15 May 13
![Page 52: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/52.jpg)
Google GlassesSearching for snippets of information
Wednesday, 15 May 13
![Page 53: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/53.jpg)
Examples of Microdata?Recipes, movie session times, books, videos, reviews, locations
Wednesday, 15 May 13
![Page 54: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/54.jpg)
Examples of Microdata?Recipes, movie session times, books, videos, reviews, locations
Wednesday, 15 May 13
![Page 55: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/55.jpg)
How to Dance with Microdatahttp://schema.org/docs/full.html
Wednesday, 15 May 13
![Page 56: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/56.jpg)
<div> <h1>Avatar</h1> <span>Director: James Cameron (born August 16, 1954)</span> <span>Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html">Trailer</a></div>
Wednesday, 15 May 13
![Page 57: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/57.jpg)
<div itemscope itemtype="http://schema.org/Movie"> <h1>Avatar</h1> <span>Director: James Cameron (born August 16, 1954)</span> <span>Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html">Trailer</a></div>
Wednesday, 15 May 13
![Page 58: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/58.jpg)
<div itemscope itemtype ="http://schema.org/Movie">
<h1 itemprop="name">Avatar</h1>
<span>Director: <span itemprop="director">James Cameron</span> (born August 16, 1954)</span>
<span itemprop="genre">Science fiction</span>
<a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a>
</div>
Wednesday, 15 May 13
![Page 59: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/59.jpg)
Special Formatting RulesRules for Microdata
Wednesday, 15 May 13
![Page 60: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/60.jpg)
YYYY-MM-DD format<time datetime="2011-04-01">04/01/11</time>
Wednesday, 15 May 13
![Page 61: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/61.jpg)
hh:mm or hh:mm:ss<time datetime="2011-05-08T19:30">May 8, 7:30pm</time>
Wednesday, 15 May 13
![Page 62: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/62.jpg)
Canonical References<div itemscope itemtype="http://schema.org/Book"> <span itemprop="name">The Catcher in the Rye</span>— by <span itemprop="author">J.D. Salinger</a> Here is the book's <a itemprop="url" href="http://en.wikipedia.org/wiki/The_Catcher_in_the_Rye">Wikipedia page</a>.</div>
Wednesday, 15 May 13
![Page 63: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/63.jpg)
How to with JoomlaMicrodata overrides
Wednesday, 15 May 13
![Page 64: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/64.jpg)
Override EverythingEverything! Should be in core templates
Wednesday, 15 May 13
![Page 65: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/65.jpg)
Learn more about Microdatajoomlabe.at/microdata
Wednesday, 15 May 13
![Page 66: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/66.jpg)
Questions?
Wednesday, 15 May 13
![Page 67: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/67.jpg)
Google Patent AuthorRank ?!?!?What are they up to?
Wednesday, 15 May 13
![Page 68: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/68.jpg)
Author RankContributor to the king
Wednesday, 15 May 13
![Page 69: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/69.jpg)
Gives Google+ meaningNow I have to use Google+
Wednesday, 15 May 13
![Page 70: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/70.jpg)
Link buildingNot like the old days
Wednesday, 15 May 13
![Page 71: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/71.jpg)
Panda update, Penguin UpdatesStop the spam, stop the fake content
Wednesday, 15 May 13
![Page 72: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/72.jpg)
Content is kingMore importance on content
Wednesday, 15 May 13
![Page 73: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/73.jpg)
Pagerankthe old contributing factor
Wednesday, 15 May 13
![Page 74: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/74.jpg)
Author Rank X Page Rank = AuthorPageRankRewarding content writers of good content and good websites
Wednesday, 15 May 13
![Page 75: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/75.jpg)
build social profilesto build up author rank!
Wednesday, 15 May 13
![Page 76: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/76.jpg)
Build your Author rankBuild up your authority
Wednesday, 15 May 13
![Page 77: 7 ingredients to search engine optimisation (SEO) for Joomla](https://reader038.vdocuments.mx/reader038/viewer/2022110306/555213feb4c905852b8b52f5/html5/thumbnails/77.jpg)
More reason to writefor the joomla magazine
Wednesday, 15 May 13