7 habits of highly effective websites by antoine dupont
DESCRIPTION
A website should always be in a state of improvement and trying to enhance the user's experience while browsing. The more engaged your readers are, the more likely they are to come back in the future.TRANSCRIPT
Presented byAntoine Dupont
CEO – Admin eSolutionsCorporate Websites Solutions
Some stats to be aware of:75% never look beyond page 1 in Google
search65% of US Internet users use social network152 millions blogs on the internet65% of population read blogs Social Networking peaks at 7am & 8pmLink sharing peaks at 7amComments on blogs peaks at 8am1 out of 8 minutes is spent on Facebook
Habit # 1 – Effective Home Page• 4-7 second window to make it…or not• Visitors will look at an average of 17 sites• Professional & Well designed• It’s a Visual Experience – People DO NOT
READ• Less is more – Easy to Navigate• Web credibility:
– 46% Design– 28.5% Information Layout– 14.1% Name recognition
Habit #2 – Quality content• Need lots of it (10 pages minimum)• Tell a story/narrative vs. marketing speak• Keyword rich (seoScribe.com)• Focus on Page Title & Opening paragraph• Half Page with bullets• Clear call to action:
– Get Started vs. Register– Click here vs. Submit– Red vs. Green or Blue
Habit #3 – Quality imagesSmall image to support the content/storyThey’ll forget the words, they’ll remember
the imagesDon’t forget “alt” tags (image description)Are all your images licensed?
Human photos double the results!www.istockphotos.com
Habit #4 – Content is Optimized• What are your keywords? (need 10-20)• Your keywords are not necessarily what you
think• High Traffic vs. Highly Competitive• Plenty of easy to use tools (many for FREE):– Google Keyword Search tools– Google Analytics– ScribeSEO.com ($47/month)– Websitegrader.com– Blog.grader.com
Habit #5 – Easy to call actionMake it clear & self evident (Grandma test)Donate Button with one stop checkoutNo account sign up requiredSimple straight forwardShort forms – ask for less and you’ll get
moreRed buttons vs. Green or Blue
Red button increased conversion rate by 34%
Habit #6 – Tell them what to do Provide multiple means of contact
Ask question form Provide phone, email, fax, address Next step is________
Make it easy to engage Calendar of events Subscribe, Download this, etc Who, what, when, where & how?
Tip #7 – Have a Blog• Needs to be keyword rich (especially the Title)• Include one small image• Tremendously helpful with SEO• Include RSS subscription• Include email sign up• Comments are important• Include links (1 every 120 words)• Last 3 blogs posted on your home page• Blog is not an Advertisement or a News article• Write Blog Mon., Email Tues., Post on Facebook
on Wed., Post on LinkedIn on Thur & Twitter on Fri.
Bonus Habit # 8 – Social Networking Engage, Share & Be relevant (aka useful) Peak time is 7am-10am Automatically push content via HootSuite “Like” & “Comments” are vital Re-Tweet, Like & Link others
Bonus Habit #9 – Email Marketing It’s all about driving traffic to your
website It’s not a Newsletter or a Flyer or a
Poster Value based vs. Sales driven Compelling subject line (65% delete) Real name & email address
(not info@ or sales@)
What irritates People :1. Pop Up Ads: 93%2. Having to download software: 89%3. Dead Links: 86%4. Confusing Navigation: 84%5. Required registration: 83%6. Slow loading pages: 83%7. Ineffective search tool: 80%