7 free ways to attract new donors on canadahelps · 1. charitable gift guide & campaign pages...

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7 FREE Ways to Attract New Donors on CanadaHelps

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7 FREE Ways to Attract New Donors on CanadaHelps

CanadaHelps is a charity that helps charities. We ensure all Canadian charities –most notably the smallest ones that need it the most – have access to the online fundraising tools, technology, and education they need to succeed. Because we’re a charity, our fees are a fraction of those of the for-profit alternatives.

For donors, we offer a one-stop shop for supporting any registered Canadian charity online. CanadaHelps makes giving easy. Easily explore and discover new causes. Give once or monthly, donate securities, or increase your impact fundraising for charity. Enjoy instant or anytime access to all your charitable tax receipts.

At a glance: Trusted for over 16 years, over 17,000 charities rely on our non-commercial online fundraising platform and more than 1 million Canadians have given using CanadaHelps. We have a spotless record for safe and secure payment processing & instant tax receipting, and operate on less than 1.8% of donation revenue.

CanadaHelps is a non-profit social enterprise serving charities & donors.

Coming Soon: Multi-Step Forms

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1. Charitable Gift Guide & Campaign Pages2. Create a Compelling Profile Page3. Suggested Donation Amounts and

Smart Sums4. Showcase Your Charity’s Logo5. Show Your Charity’s Impact 6. Get Discovered in Search7. Giving Life Blog

Jacob O’ConnorCharity Success Manager at [email protected]

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Take Advantage!

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Charitable Gift Guide & Campaign Pages

Why Charitable Gifts?

• Birthdays, Anniversaries, Special Events, Holidays

• Demonstrates Tangible Impact of Donation

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Charitable Gift Guide & Campaign Pages

Go to the Campaign

Pages area

Select the Campaign

Type during

page setup

Creating Your Charitable Gift Idea

• Your Charity Account• Campaign Pages – “Campaign” Type• Create An Idea for Each Range

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Charitable Gift Guide & Campaign Pages

Launch a Charitable HolidayGift Guide!

Download our FREE guide:

bit.ly/canadahelps-gift-guide

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Charitable Gift Guide & Campaign Pages

Campaign Pages

• Tell Your Story With Words and Media• Amplify Your Campaigns and Projects• Engage New Donors

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Create a Compelling Pro.. Oh… That’s Embarrassing

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Create a Compelling Profile Page

Your Profile Page

• Images and Video• Quotes and Testimonials• What if I want to know more?

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Create a Compelling Profile Page

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Suggested Donation Amounts and Smart Sums

• What should we suggest?• Averages• Who are you targeting?• Smart Sums

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Show Your Charity’s Impact

Impact Pages

• 73% of Donors Would Give More• What is your impact?• Quantitative and Qualitative• Annual Report Go to the

Impact Page area

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Get Discovered in Search

How am I Found?

• Legal Name Vs. Popular Name• What Is Your Cause?• Who and Where do You Serve?

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Get Discovered in Search

More “Search” Functions

• Succinctly, What Is Your Mission?• Emotive Image vs. Charity Logo

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Showcase Your Charity’s Logo

Your Logo

• Upload it!• High-Resolution• Up-To-Date

Default logo

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Showcase Your Charity’s Logo

“Main Profile Page”

• No logo? The default logo is a yellow charity ribbon

• English and French

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Giving Life Blog

Get Featured in our donoremails and our Giving Life Blog!

• We feature charities in ourdonor eNewsletter sent tohundreds of thousands of Canadians!

• For a chance to get featured,ensure you’ve completedyour profile and impact page.

Visit the blog at: www.canadahelps.org/en/giving-life

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Free Holiday Fundraising Guide

Boost Your Digital Holiday Fundraising Results!

Download our FREE guide:

bit.ly/canadahelps-holiday

Questions or Comments?

Get in touch!

Jacob O’ConnorCharity Success Manager at [email protected]

@CanadaHelps@CharityLifeCa