7 emerging trends in social media
DESCRIPTION
Slides of my presentation during the Social Media Seminar (part 2) at the University of Aruba (July 3rd, 2012).TRANSCRIPT
Edward M. Erasmus, MA Social Media Seminar, University of Aruba
July 3, 2012
7 Emerging Trends in
ARUBA
State of Social Media
• Since the launching of Facebook (2004) and Twitter (2006).
• Unprecedented growth in usage of social platforms.
• Not just for sharing stuff with friends… • Opportunities for businesses to engage in
creative new forms of online communication with (potential) clients.
Countless array of platforms…
• Since the launching Facebook (2005) and Twitter (
Not a hype…..
It’s a fundamental shift in the way we communicate.
Social Media is disrupting how we…
• Interact • Gather information • Make decisions • Collaborate, develop and create • Do business
“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.” ~Bill Gates
7 emerging trends in social media
So here they are……
Trend 1 - Social Mobile
Social Mobile
+
+
• 350 million users of Facebook’s 800 million users are accessing via smartphone
• Majority of Twitter traffic from mobile 55% • 400 Million YouTube views on Mobile devices
per day!
Gartner predicts that by the end of 2012, the number one way that consumers will be interacting with the Internet is via their smartphones and tablets
Social Mobile…
• Huge growth potential • Create content for mobile • Design websites, blogs for mobile
viewing • Make it easy for viewers to act on
that content in a social manner
Implications…
Trend 2 - Socialization of Search
Socialization of Search
Socialization of Search
• Google’s search results are determined by complex algorithms.
• Google started rolling out its “+1″ button to indicate ”social signals” that will be used to determine what content is being voted on as valuable by humans rather than just machines.
• Google and Bing have increased the visibility and priority of social networks in search results.
Socialization of Search
Implications
• Create accounts on relevant social media • Create content for social networks • Publish and promote on social media • Treat Facebook as an extension of website • Optimize for search • Place your media “Everywhere”
Trend 3 - Location Based Marketing
Location Based (Social) Marketing
Location Based Apps
• Facebook Places – 30 Million+ users • Foursquare – 16 Million users • Loopt – 5 million users • MyTown – 5 million users
The KLM experiment…
Implications
• Drive traffic to Shopping Centers and stores • Surprise and reward customers
Trend 4 – Integration of Social and Traditional Media
Discuss shows with others, make new friendships and fill in the time during commercials
The Tweet TV Generation…
Twitter hash tags
Twitter hash tags
Twitter hash tags
The next level of social interactivity…
Social interactivity
Viewers were able to tag Super Bowl 2012 commercials to win amazing prizes like cars, gift cards and more.
Super Bowl XLVI
Viewers were able tag Super Bowl 2012 commercials to win amazing prizes like cars, gift cards and more.
Social interactivity
Social interactivity
Implications
• Manage conversations • Create trends (generate curiosity) • New forms of engagement • Instant audio-tagging facilitates immediate
action by the consumer
Trend 5 - Super Blogs
Super Blogs…
Implications • Start with “Focus” and “Passion” • Advertising revenue needs large scale • Freemium then Premium content – sell
your own content • Platform for Influence • Create Opportunities - Partnerships
Trend 6 - Global Micro Niche Business
Trend 6 - Global Micro Niche Business
Trend 6 - Global Micro Niche Business
Going global… • Social Media provides Global Distribution
Platforms to Niche Markets
Global Micro Niche Business
Global Micro Niche Business
Implications
• Social media provides global content distribution platforms to niche markets
• Democratization of marketing • The availability of personal, global
publishing platforms • Ease of use • “Free” and real time marketing
Trend 7 - Social Commerce
Social Commerce
Social Commerce
• Top Facebook pages have stores • Monetizing the networks • Taking the shop to the network • Existing e-commerce platforms building
plugins for Facebook
Implications
• Major reason for following a brand on Facebook is to obtain a discount or deal.
• Include sharing buttons in your online store. • Drive traffic to your online store with your
social networks. • Highlight specials/deals/vouchers on Twitter
and Facebook. • Make it easy for people to buy “anywhere”.
Recap
1. Social mobile 2. Socialization of search 3. Location based marketing 4. Integrating social and traditional media 5. The rise of super blogs 6. Global micro niche business 7. Social commerce
Aruba…? Are we ready for the digital revolution?
Critical issues
• e-Commerce regulations • Intellectual property laws • Internet payment systems
e-Commerce regulations
• E-steering Committee 2001 • Update report: reposition Aruba as a global
business opportunity for internet-related business, ensure international standards and improve online growth possibilities for local businesses.
Intellectual property laws • Update intellectual property laws • Anti-piracy regulations
Internet payment systems
Internet payment systems
Edward M. Erasmus, MA [email protected] [email protected] Facebook: http://www.facebook.com/edwardmerasmus Twitter: http://www.twitter.com/em_erasmus LinkedIn: http://www.linkedin.com/in/edwardmerasmus Blog: http://edwardmerasmus.wordpress.com
Q&A Session