7 directives for how to choose the best tv metadata supplier
TRANSCRIPT
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Directives for HOW TO 7 CHOOSE THE BEST
TV Metadata Supplier
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• On-screen cable and telecom electronic program guides (EPGs)• Second-screen applications• Over-the-Top (OTT) platforms • TV Magazines
TV and entertainment metadata is the FUEL THAT POWERS a multitude of platforms including:
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• Analytics companies• Movie studios • Residual servicers• Any other organizations seeking to verify pre and
post airing schedules
TV and entertainment metadata is also HIGHLY SOUGHT OUT to assist other companies such as:
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Each of these companies, although DIVERSE, share something
in common…
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They don’t just want decent data.
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They want
EXCELLENT data.
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If you are among the masses that want EXCELLENT metadata,
it’s important you
TAKE A HARD LOOK AT THE PROVIDER YOU ARE CONSIDERING.
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without further ado…
LET’S MAKE THAT PROCESS MORE
TRANSPARENT FOR YOU.
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Ensure that the vendor offers enhanced and up-to-date sports data1.
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Many times, entertainment metadata suppliers furnish outdated sports summariesand lack vital information, like historical profiles & imagery of:
• Players• Teams• Coaches• Events• Venues
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<<<Case in point
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That’s better…
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VERIFY that television program synopses are both informative and neutral2.
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A metadata provider may claim to have NON-BIASED TV summaries, but
then it turns out time and time again, THIS IS NOT THE CASE,
and certainly not something the viewer wants to see.
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In other scenarios, a provider’s descriptions can be
completely unprofessional.
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You don’t want a total stranger’s negative opinions representing your
brand.
In the end, your customers think this is your fault, not your data providers…
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CERTIFY that a Persistent ID system is employed3.
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The purpose of a PERSISTENT ID SYSTEM
is to maintain database integrity and organization.
When such a thing does not exist, program titles become confused and mixed up.
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INVESTIGATE the offering of Conversion & Integration services4.
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Perhaps your system is OVERLOADED WITH FAULTY
EPG DATA from someone else. Or maybe your own data requires an
upgrade.
Does the metadata firm have the ability to fine-tune the situation with optimal flexibility?
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As you can see, not only is the data INACCURATE and OUTDATED…
Apparently the inaccuracies will take MONTHS to fix.
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NOTE: If you run across things like this, but the company claims to have
an ID Mapping system…chances are their mapping system may not be
as accurate or turnkey as they lead on.
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INSIST upon current imagery and enriched artwork5.
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Just because program logos, showcards, posters and cast images are available does notnecessarily mean that the metadata provider is
keeping those up-to-date every time there is a new season of a TV show.
In fact, some seem content to let that aspect slide,thus frustrating and befuddling viewers…
<<<That’s so 2014
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TRUST that the product is 100% American6.
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Data from FYI Television is fully aggregated and assembled in the USA.
With other vendors, this isn’t the case, as primary responsibilities are
offshored and outsourced to other countries, which often leads to errors and consistency issues.
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AVOID metadata providers that do not provide you with one-to-one customer service7.
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FYI designates each client with a personal customer service
representative to handle all inquiries.
You won’t be left waiting on hold or struggling to get through a robotic phone system for assistance. Instead, you’ll speak with an actual
human being.
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SO THERE YOU HAVE IT!Be picky about your provider.
You deserve not just a supplier, but a partner that cares.
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For more information about integrating the most accurate, highly enhanced, and supremely flexible
TV metadata and image content, FILL OUT THIS QUICK FORM-
http://info.fyitelevision.com/getintouch
or visit our website:http://www.fyitelevision.com