7 crucial bing ads updates you need to know about in 2016
TRANSCRIPT
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CRUCIAL BING ADS UPDATES YOU NEED TO KNOW ABOUT IN 20167
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Presenters
• John Gagnon– Bing Ads Evangelist
– @jmgagnon
• Matt Umbro– Senior Account Manager, Community at
Hanapin Marketing
– Blogger on PPC Hero
– @Matt_Umbro
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Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.
Or use the webinar question box to send us questions.
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Live Poll Question #1
How long have you been in PPC?#thinkppc
A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years
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Live Poll Question #2
How do you manage your accounts?#thinkppc
A. I’m part of an in-house PPC team.B. I do all the marketing myself.C. I work for an agency.D. I’m a consultant.
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Windows 10
6
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Personal Assistants
Siri Cortana Google Now
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Growth in Question Phrases Year over Year
Source: Search Engine Watch, Jason Tabeling, How Will Voice Search Impact A Search Marketer’s World? December 2014
Data from:
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Windows 10
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Search from Windows 10 taskbar
Search here
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Drives search to Bing
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AOL Partnership: Jan 1st 2016
43M unique searchers
240M monthly searches
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Extra volume without extra work
AOL is already included in search network settings.
Pro Tip: Add 5-6% more Bing Ads budget
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Extra volume without extra work
Pro Tip: Pull Publisher website report
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Similar audience to Bing Ads
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Ads as you’d expect to see them
Long Ad Titles
Merchant Ratings Bolding
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UET/Remarketing
Navigate to “Conversion Tracking” > “UET Tags”
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UET/Remarketing
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UET/Remarketing
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UET/Remarketing
Navigate to “Conversion Tracking” > “Conversion Goals”
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UET/Remarketing
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UET/Remarketing
Navigate to “Shared Library” > “View Audiences”
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UET/Remarketing
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UET/RemarketingNavigate to “Audiences” tab to adjust bids and targeting settings
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NEW! Keyword PlannerNavigate to “Tools” and “Keyword Planner”
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Aware of Account Performance
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NEW! Competitive Insights
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Interactive performance estimates for proposals
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Drill down to get estimates by geo
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Ad Extensions
Image Extensions
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Ad Extensions
Image Extensions
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Ad Extensions
Currently in beta…
• Action Link Extensions• Callout Extensions• Form Extensions• Review Extensions
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Native Ads
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Recap of recent updates
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Sneak peek of what’s next
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Go to: bingads.uservoice.com
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PPC Retainers
Need some assistance for your PPC? We offer on-going and one-time retainers.
Learn More:
http://www.hanapinmarketing.com/ppc-retainers/
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Live Q&A Time!
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