Leadership and Management in Sustainable Tourism:

Professionalising project management

Lessons learned from the management of

Euromed Heritage

By: Christiane DABDOUB-NASSER

 Naples, 8-12 July 2013

Suor Orsola Benincasa University of Naples

INTRODUCTORY NOTE

WHAT IS EUROMED HERITAGE?

WHY TOURISM?

ACHIEVEMENTS

LESSONS LEARNED & RECOMMENDATIONS

PERSPECTIVES

What is EUROMED HERITAGE?

Where do we come from ?

THE BARCELONA PROCESS 1995

Alliance based on the principles of joint ownership, dialogue and co-operation.Build together an area of peace, security and shared prosperity.

WHAT WE AIMED FOR?

ENHANCING MUTUAL UNDERSTANDING AND DIALOGUE

IN THE MEDITERRANEAN REGION

ENPI, EUROPEAN NEIGHBOURHOOD POLICY

SINCE 2004

27 Members of the European Union and 9 Southern

Mediterranean states.

Who are the ACTORS?EUROPEAN UNION

+

9 COUNTRIES FROM THE MEDITERRANEAN BASIN

Algeria EgyptIsraelJordanLebanonMorocco Palestinian AuthoritySyriaTunisiaLibya

What is EUROMED HERITAGE?

Heritage: important component

Socio-economic development: a major concern

Heritage assets: economically viable

WHY TOURISM?

ACHIEVEMENTS

ACHIEVEMENTS

ACHIEVEMENTS

LESSONS LEARNED

LESSONS LEARNED …

EH has proved the value of promoting heritage through a holistic approach that puts together public, private and civil society actors

EH has shown the potentials that heritage has on economic and human development and the improvement of the quality of life; that heritage resources can be mobilised in ‘development’ schemes that cater to the public good

EH has shown that heritage rallies diverse groups and communities and is a constant during times of sweeping changes

LESSONS LEARNED …

SOME PERSPECTIVES / KEYS

Transversal approach, with various ministries/authorities (ahead and along)

Articulation with universities, specialised schools (cf EPA), education (training and research)

Public/Private partnerships (financing & management); Participation of NGOs, inhabitants, and media

Comprehensive territorial approach, incl. social and dwelling issues/dimensions

Regional & International cooperation

Mediterranean basin: privileged area for cooperation

Tourism : major factor for heritage enhancement

RECOMMENDATIONS

Awareness of values conflicts between tourism development and heritage conservation

Balance between tourism economy and heritage preservation

RECOMMENDATIONS

Promotion of domestic tourism

Need for comprehensive approachRespect for social and cultural aspects