7. cell phone industry in indonesia
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Cell Phone in IndonesiaBayu Indra Pratama
Mobile SWOT Category
Strengths ■ Fast-growing mobile sector due to the emergence of greater competition. ■ Presence of key strategic investors including Singapore Telecommunications,
Axiataof Malaysia, Hong Kong's Hutchison and Saudi Telecom.
■ Growth in the 3G sector starting to gain momentum as operators step up efforts.
Weaknesses ■ Security, regulatory weakness and corruption issues still make Indonesia a riskyinvestment climate.
■ Limited mobile spectrum due to overcrowding in the sector, following the governmentdecision to open the market to greater competition.
■ Mobile broadband spectrum fees remain high for operators, reducing implementationand variety of tariffs.
■ Operators struggling with raised costs after the government forced companies tocharge a fee based on costs rather than share part of their revenue.
■ 4G services unlikely to be available until 2014.
Mobile SWOT
Opportunities ■ Low percentage of postpaid subscription. ■ Popularity of mobile value-added/data services offers potential to international
content providers. ■ Growth of 3G telephony will lead to investment opportunities for content providers
and distributors. ■ Removal of inactive subscribers will free up network capacity, while operators
focusing on value customers should help shore up falling ARPUs. ■ A relatively young population should be receptive to newer technologies and VAS. ■ XL's acquisition of Axis could pave the way for further consolidationin the
overcrowded Indonesia market.
Threats ■ Government registration scheme did lead to short-term fall in fixed-wireless andmobile users as non-registrants are deactivated.
■ Market consolidation required due to the overwhelming number of service providers. ■ Dominance of prepaid market leading to falling ARPU rates. ■ Mobile operators could put too much emphasis on 3G mobile network expansion
when consumer demand is unproven, at the expense of 2G growth.
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