66853465 agility marketing plan

8/10/2019 66853465 Agility Marketing Plan

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AGILITY MARKETING PLAN

AGILITY MARKETINGPLAN

Agility

Second Floor, Progressive Centre, Bloc!", P#E#C#$#S,

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TABLE OF CONTENTS

1. EXECUTIVE SUMMARY ............ ............... .............. .............. .............. .............. .............. ............... .......... ...... ...... ....2

2. SITUATION ANALYSIS ............... .............. .............. .............. .............. ............... .............. .............. .............. ........... ..4

2.1. MARKETSUMMARY ....................................................................................................................................................42.2. SWOT SUMMARY ......................................................................................................................................................92.3. THECOMPANY .........................................................................................................................................................112.4. COMPETITION ............................................................................................................................................................15

3. MARKETING STRATEGY ............. .............. .............. .............. .............. .............. ............... .............. .............. ...... ..363.1. MISSION: .................................................................................................................................................. ...... ...... ...363.2. FINANCIALOBJECTIVES ..............................................................................................................................................363.3. MARKETINOBJECTIVES ............................................................................................................................................363.4. TARETMARKETSTRATEY ......................................................................................................................................363.5. BRAN!IN ................................................................................................................................................................3"3.6. MARKETINMI# ......................................................................................................................................................3"

4. FINANCIALS .............. .............. .............. .............. .............. ............... .............. .............. .............. ......... ...... ...... ...... ...38

4.1. BREAK$EVENANALYSIS: ............................................................................................................................. ...... ...... ...3%4.2. SALESFORECAST ......................................................................................................................................................394.3. E#PENSEFORECAST: ..................................................................................................................................................4&

5. CONTROLS ............. .............. .............. ............... .............. .............. .............. .............. .............. ............... ........... ..... ...405.1. IMPLEMENTATION ......................................................................................................................................................4&5.2. KEYSTOSUCCESS .....................................................................................................................................................415.3. CONTINENCYPLANNIN: ...................................................................................................................................... ....41

6. APPENDIX AD SUPPLIMENT .............. .............. .............. .............. .............. ............... .............. ......... ...... ...... .....43

1


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1. EXECUTIVE SUMMARY

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66853465 agility marketing plan

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