$634b $8 · 2017-09-05 · 2017-2018 editorial calendar science & technology march/april 2018...

6
A VITAL MARKET WORTH INVESTING IN TOTAL U.S. SCHOOL EXPENDITURES 2015-16 $634B 13.6K 98.3K $8.4B EDUCATION TECH MARKET 3.5M 39.0M 55.1M ELEMENTARY & SECONDARY STUDENTS 289.5K PRE-K – GRADE 8 STUDENTS ADMINISTRATORS TEACHERS K-12 SCHOOL DISTRICTS K-12 SCHOOLS 1

Upload: others

Post on 16-Mar-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: $634B $8 · 2017-09-05 · 2017-2018 EDITORIAL CALENDAR Science & Technology March/April 2018 STEM is the name of the game in K-8 education. We’ll provide tips and tricks for teachers

AVITALMARKETWORTHINVESTINGIN

TOTALU.S.SCHOOLEXPENDITURES2015-16

$634B

13.6K98.3K

$8.4BEDUCATIONTECHMARKET

3.5M

39.0M

55.1M ELEMENTARY&SECONDARYSTUDENTS

289.5K

PRE-K–GRADE8STUDENTS

ADMINISTRATORS

TEACHERS K-12SCHOOLDISTRICTSK-12SCHOOLS

1

Page 2: $634B $8 · 2017-09-05 · 2017-2018 EDITORIAL CALENDAR Science & Technology March/April 2018 STEM is the name of the game in K-8 education. We’ll provide tips and tricks for teachers

2

TEACHERSTRUST,ENJOYANDSHARETHEMAGAZINEWITHOTHERTEACHERS

97%

96%

91%

85%

80%

72%

ItrustTeacherMagazinebecauseit'spublishedbyScholasTc

IenjoybrowsingTeacherMagazineforideas

TeacherMagazineprovidescontentIwanttosharewithmypeers

TeacherMagazinehelpsmedomyjobbeZer

TeacherMagazineismyfavoriteprofessionalmagazine

TeacherMagazineprovidesinformaTonIcan'tfindanywhereelse

Source:SPM2016SubscriberStudyBase:TotalRespondents-SummaryofAgreeResponses

Page 3: $634B $8 · 2017-09-05 · 2017-2018 EDITORIAL CALENDAR Science & Technology March/April 2018 STEM is the name of the game in K-8 education. We’ll provide tips and tricks for teachers

INFORMATION,RESOURCES+PRODUCTSTEACHERSTRUST

3

Published4Xperyear

100,000circulaRon

Teachermagazineisknownthroughouttheindustryforaward-winningandthought-provokingpiecesonhow

teacherscanbeZerhelptheirstudentslearn,includingin-depthcoverageofissuesthatmaZermosttotoday’seducators,parentsandchildren.EveryissueisfilledwithinnovaTve

teachingstrategies,creaTveclassroomideas,andhelpfulproductreviews.

TheMarket’sFirst—and#1—Teacher’sMagazine!

Celebrated125yearsin2017

Page 4: $634B $8 · 2017-09-05 · 2017-2018 EDITORIAL CALENDAR Science & Technology March/April 2018 STEM is the name of the game in K-8 education. We’ll provide tips and tricks for teachers

2017-2018EDITORIALCALENDAR

Science & Technology March/April 2018

▶  STEM is the name of the game in K-8 education. We’ll provide tips and tricks for teachers new to STEM, and incredible projects for those looking to amp up their lesson plans. Plus, we’ve got the coolest new science products on the market.

▶  Ad Close/Materials Due: 1/31/18

▶  In Market: 3/8/18

Summer Reading and Arts Integration May/June 2018

▶  We’ll showcase end-of-year projects and our best ideas for keeping kids learning and reading over the summer, along with our always anticipated Ultimate Summer Reading List. Plus, we’ll help teachers creatively infuse the arts into all the lessons they teach.

▶  Ad Close/Materials Due: 4/10/18

▶  In Market: 5/11/18

Tech Teaching and Professional Development October/November 2017

▶  Everything teachers need to know about reaching digital natives and utilizing classroom technology effectively, including product spotlights on the hottest tools for tech teaching (on any budget). Plus, we’ll help teachers build the skills they need to grow their careers by diving into the many options for continuing education.

▶  Ad Close/Materials Due: 9/21/17

▶  In Market: 11/9/17

Back to School August 2017

▶  An issue dedicated to helping teachers prepare for going back into the classroom—and having their best year ever! We’ll feature stories on classroom organization and management, creative lesson ideas, and the best products for school projects.

▶  Ad Close/Materials Due: 7/11/17

▶  In Market: 8/17/17

4

VIEWSPECS»

Page 5: $634B $8 · 2017-09-05 · 2017-2018 EDITORIAL CALENDAR Science & Technology March/April 2018 STEM is the name of the game in K-8 education. We’ll provide tips and tricks for teachers

PublicSchool76%

CharterSchool2%

PrivateSchool22%

•  AVALUABLEAUDIENCE

•  TeachGradesK-8:87%*

o  GradesK-5:78%*

•  84%havetakenaprofessionaldevelopmentclassinthepastyearo  73%inaclassroomo  51%online

•  39%areworkingtowardahigherdegree/plantowithin5years

Source:SPM2016SubscriberStudyBase:TotalRespondents;*Teachers

5

Page 6: $634B $8 · 2017-09-05 · 2017-2018 EDITORIAL CALENDAR Science & Technology March/April 2018 STEM is the name of the game in K-8 education. We’ll provide tips and tricks for teachers

2016BestInstrucRonalContent:STEMPackageBestOverallArtDirec/on

RECOGNIZEDBYTHEINDUSTRYYEAR-AFTER-YEAR

2016TopWomeninMediaAward

2017BestDesignofaFeatureArRcleBestOverallArtDirec/on

2014HONORABLEMENTION/EDITSERIESCommonCore

Recipientofover1dozenawardssince2013!6

2016BestFullIssueofaMagazine