$634b $8 · 2017-09-05 · 2017-2018 editorial calendar science & technology march/april 2018...
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AVITALMARKETWORTHINVESTINGIN
TOTALU.S.SCHOOLEXPENDITURES2015-16
$634B
13.6K98.3K
$8.4BEDUCATIONTECHMARKET
3.5M
39.0M
55.1M ELEMENTARY&SECONDARYSTUDENTS
289.5K
PRE-K–GRADE8STUDENTS
ADMINISTRATORS
TEACHERS K-12SCHOOLDISTRICTSK-12SCHOOLS
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TEACHERSTRUST,ENJOYANDSHARETHEMAGAZINEWITHOTHERTEACHERS
97%
96%
91%
85%
80%
72%
ItrustTeacherMagazinebecauseit'spublishedbyScholasTc
IenjoybrowsingTeacherMagazineforideas
TeacherMagazineprovidescontentIwanttosharewithmypeers
TeacherMagazinehelpsmedomyjobbeZer
TeacherMagazineismyfavoriteprofessionalmagazine
TeacherMagazineprovidesinformaTonIcan'tfindanywhereelse
Source:SPM2016SubscriberStudyBase:TotalRespondents-SummaryofAgreeResponses
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INFORMATION,RESOURCES+PRODUCTSTEACHERSTRUST
3
Published4Xperyear
100,000circulaRon
Teachermagazineisknownthroughouttheindustryforaward-winningandthought-provokingpiecesonhow
teacherscanbeZerhelptheirstudentslearn,includingin-depthcoverageofissuesthatmaZermosttotoday’seducators,parentsandchildren.EveryissueisfilledwithinnovaTve
teachingstrategies,creaTveclassroomideas,andhelpfulproductreviews.
TheMarket’sFirst—and#1—Teacher’sMagazine!
Celebrated125yearsin2017
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2017-2018EDITORIALCALENDAR
Science & Technology March/April 2018
▶ STEM is the name of the game in K-8 education. We’ll provide tips and tricks for teachers new to STEM, and incredible projects for those looking to amp up their lesson plans. Plus, we’ve got the coolest new science products on the market.
▶ Ad Close/Materials Due: 1/31/18
▶ In Market: 3/8/18
Summer Reading and Arts Integration May/June 2018
▶ We’ll showcase end-of-year projects and our best ideas for keeping kids learning and reading over the summer, along with our always anticipated Ultimate Summer Reading List. Plus, we’ll help teachers creatively infuse the arts into all the lessons they teach.
▶ Ad Close/Materials Due: 4/10/18
▶ In Market: 5/11/18
Tech Teaching and Professional Development October/November 2017
▶ Everything teachers need to know about reaching digital natives and utilizing classroom technology effectively, including product spotlights on the hottest tools for tech teaching (on any budget). Plus, we’ll help teachers build the skills they need to grow their careers by diving into the many options for continuing education.
▶ Ad Close/Materials Due: 9/21/17
▶ In Market: 11/9/17
Back to School August 2017
▶ An issue dedicated to helping teachers prepare for going back into the classroom—and having their best year ever! We’ll feature stories on classroom organization and management, creative lesson ideas, and the best products for school projects.
▶ Ad Close/Materials Due: 7/11/17
▶ In Market: 8/17/17
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VIEWSPECS»
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PublicSchool76%
CharterSchool2%
PrivateSchool22%
• AVALUABLEAUDIENCE
• TeachGradesK-8:87%*
o GradesK-5:78%*
• 84%havetakenaprofessionaldevelopmentclassinthepastyearo 73%inaclassroomo 51%online
• 39%areworkingtowardahigherdegree/plantowithin5years
Source:SPM2016SubscriberStudyBase:TotalRespondents;*Teachers
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2016BestInstrucRonalContent:STEMPackageBestOverallArtDirec/on
RECOGNIZEDBYTHEINDUSTRYYEAR-AFTER-YEAR
2016TopWomeninMediaAward
2017BestDesignofaFeatureArRcleBestOverallArtDirec/on
2014HONORABLEMENTION/EDITSERIESCommonCore
Recipientofover1dozenawardssince2013!6
2016BestFullIssueofaMagazine