63() 53.%&4*(/./6- - manlymania• design of environmental mitigation appendices 99 1. tram...

EDINBURGH TRAM DESIGN MANUAL

a p p rove d 1 D ec e m b e r 2 0 0 5 ( a m e n d e d 1 2 J a n ua ry 2 0 0 6 )

Part 2 Detailed Design Guidance and Requirements 43

5(a) TramIdentity 44

• Trams • TramStops • TracksideEquipment • MajorStructures • Depots • Signage • GraphicIdentity

5(b) TramwayAlignmentandIntegration 75

• Alignment • OverheadLineEquipment • Surfacing • AccessforAll • PedestriansandCyclists • DesignofEnvironmentalMitigation

Appendices 99

1. TramSystemAspirationalObjectives2. PlanningApprovals3. PostBillPlanningProcedures,“thePriorApprovalProcess”4. PlanningPolicyContext5. DraftDesignPrinciplesforPrincesStreetandHaymarket6. ListofDevelopmentQualityGuidelines7. StatementsonStructures8. StatementsonAlterationstoStructures

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GLOSSARY OF TERMS AND ACRONYMNS

CCTV ClosedCircuitTelevision

CEC CityofEdinburghCouncil

DDA DisabilityDiscriminationAct

LOD LimitofDeviation–Areawithinwhichthetramprojectmaybeconstructed–asdefinedintheParliamentaryPlanslodgedwiththeTramBills

LLAULimitofLandtobeAcquiredorUsed-Areawhichcanbeused temporarilyorpermanentlyforspecifiedpurposesconnectedwith the tramproject (egtemporary constructioncompounds)butnotforthetramtracks–asdefinedintheParliamentaryPlanslodgedwiththeBills.

LTS LocalTransportStrategy2004-2007asapprovedbytheCityCouncilinMarch2004

NPV Net PresentValue - the value of aninvestmentbasedonananalysisofalllifecyclecostsandrevenuesadjustedtoreflectpresentdayprices.Apositivenetpresentvaluedemonstratesthattheinvestmentwillbeprofitableand thehigherthefigure,themoreprofitableitwillbe.

OLE OverheadLineEquipmentiewiresandinsulators,supportpolesandfixingstobuildingstosupportwires.

S75Agreement A legal agreementunder s75of the

TownandCountryPlanning(Scotland)Act 1997 between a land/propertyownerand thePlanningAuthority torestrict the use of land/property ormakeacontributionofsomekind.

tie Transpor t Init iatives EdinburghLimited

TSAOTramSystemAspirationalObjectives- theseare theCouncil’s aspirationsforthetypeoftramsystemthatwillbedelivered

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Part 2 Detailed Design Requirements

5(a) TramIdentity5(b) TramwayAlignmentandIntegration

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5(a). TRAM IDENTITY

5.1 ThischaptersetsoutDetailedDesignRequirementsfortheTramsystem.Therequirementsareframedasguidanceandasadetailedchecklistandthesewillbeusedprimarilyinthedesignandprocurementprocess.Elementswithinthedesignofthetramsystem,suchastramstops,depotsandstructureswill requireagreater levelofsitespecificconsideration.Statementshavebeenpreparedforallofthemajorstructures.Theseconcludewithaseriesofobjectivestobeconsideredindevelopingthedesignproposal.AfurtherlevelofreviewwillberequiredthroughtheDesignWorkingGrouptoestablishmoresitespecificdesignstatements.Thesedesignstatementswillalsobeconsideredforotherelementsofthetramsystem.

TRAMS

Guidance

5.2 It isexpected that the tramsbought tooperate theEdinburghTramSystemwillbevariantsofexistingmanufacturer’sdesigns.Itisdesirablethataprovendesignisusedtomaximisereliabilityandvalueformoney.ThereareanumberofareasofthetramdesignthatmayneverthelessbecustomisedtotheparticularrequirementsoftheEdinburghTramSystemandallowadistinctivetramtobeproduced.ThiswillbevitaltoensurethatthetramchosenmeetstheaspirationofbeinginstantlyrecognisableastheEdinburghTram,andisofaqualityappropriateforScotland’scapitalcity.

5.3 Therangeofcustomisationavailablewillvarybetweenmanufacturers,andpartoftheprocurementprocesswillbetoidentifythespecificelementsofthedesignthatmaybecustomisedandthepotentialrangeofchoicethatmaybeavailable.Oncethecontracthasbeenlet,therewillbeaclearprogrammewithinwhichthedecisionsmustbemadeinordertoallowmanufacturetoprogresstotherequirementsoftheproject.

5.4 Selectionof thetramtobesuppliedshouldalsotakeaccountof issuesofquality inconstruction,finishinganddetailingaspartsoftheevaluationcriteria.

Other Relevant Documents

Thedesignoftramsshouldbeconsistentwiththefollowingguidance:

• DevelopmentQualityGuidelineonAccesstotheBuiltEnvironment

• HMRIRailwaySafetyPrinciplesandGuidancePart2,SectionG,Tramways(Revised2005)

• RailVehicleAccessibilityRegulations2000

Design Guidance Checklist

5.5 • Generalformandappearancetoreflectsystemidentity-timeless,distinctiveandelegant.

• Concealequipmentmountedontheroofwhenviewedfromthefrontandside

• Windowareatobemaximised

• Clearviewthroughinteriorincludingtherearwallofthedriverscabs

• Passengerinformationdisplays(exteriorandinterior)tomakebestuseofcontemporarytechnologytoassistbothregulartravellersandvisitors,andminimiseintrusion

• LiveryandinternalcolourschemeshouldcomplywithGraphicIdentityChecklist

• Interiorfittingsanddetailingtousehigh-qualitymaterials,easytocleanandresistanttowearandvandalismandconcealfixingswherepossible

• DisplayofadvertisementsshouldcomplywithGraphicIdentityChecklist

• Detailsofentry/egressandcirculationshouldcomplywithAccessforAllChecklist

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TRAM STOPS

Guidance

5.5 Fundamental to the successof the tramstopswill be their ability tobe instantlyrecognisableaspartofthetramsystemwithoutbecomingvisuallyobtrusive,andtoenhanceratherthandetractfromEdinburgh’spublicrealm.

5.6 Thedetailedsitingoftramstopsshouldrelatewelltolocationsofhightripgeneratorsandinterchangeswithothertransportmodes.Wherepossible,walkingdistancesshouldbeminimisedtoentrancesoflargegeneratorsofpotentialusers.

5.7 Treatingalltheelementsrequiredatatramstopasasingledesignexercisewillresultinamorecoherentandvisuallycomposeddesignsolution.

5.8 Considerationisgiventothefollowingaspectsbelow

• FittoContext

• Platforms

• SheltersandCanopies

• Lighting

• Security

• Information

• AncillaryElements

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Thedesignoftramstopsshouldbeconsistentwiththeemergingguidanceon“EdinburghStandardsforStreets”.

Other relevantCouncil guidance is contained in theDevelopmentQualityGuidelineson:

• AccesstotheBuiltEnvironment

• AdvertisementsandSponsorship

• SettingofListedBuildings

Theguidanceandrequirementsofthefollowingareapplicable:

• HMRIRSPG,Part2,SectionG,Tramways

• TheDepartmentforTransportInclusiveMobilityGuidetoBestPracticeonAccesstoPedestrianandTransportInfrastructure

ItisalsousefultotakenoteoftheStrategicRailAuthoritydocument:TrainandStationServicesforDisabledPassengers,ACodeofPractice(March2005),althoughthisisnotdirectlyapplicabletotramways.

Considerationshouldalsobegivento:

• ConservationAreaCharacterAppraisals

• TheWorldHeritageTrustManagementPlan

• TheMemorandumofGuidance for ListedBuildings andConservationAreas

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Design Guidance and Checklist

FittoContext

5.9 Tramstoplocationsneedtobeplannedwithdueconsiderationofthefollowing:

• existingviews

• destinations

• keybuildings(i.e.listedbuildings)

• pedestrianandtrafficpatterns

• accessibility

5.10 Insomeinstances,wherethereareimportantvistas,groupsofbuildingsorstreetlayoutssuchascrescentswithintheWorldHeritageSite,thepreciselocationoftheproposedtramstopwillbecriticalandprioritywillhavetobegiventoheritageissues.Inotherlocations,economicorenvironmentalissuesmaybemoreimportant.

• ThesitingofproposedtramstopsmustfitwithinEdinburgh’sstreetscape.

• Tramstopsmustrelatepositivelytotheirexistingandplannedcontext.

• Tramstopsshouldbelocatedconvenientlyforusersandbeclearlyvisible.

• Tram stopsmust not detract from key public spaces or impede pedestriancirculation.

• Keyviewsorvistasmustnotbeinterrupted.

• Alltramstopsmustseektointegratewithothertransportmodes.

• All components required at the tram stop should be designed to be visuallycoherent.

• Amodulardesignsolutionofconsistentdetailingshouldbeadopted.

Platforms

5.11 Thetramplatformsareraisedtoallowlevelaccesstothetram.Goodqualitydesigndetailingisrequiredtoensurethattheplatformbecomesapositivefeaturewithinthepublicrealm.Ingeneralterms,thedimensionsofthetramplatformswillbedeterminedby thechoiceof the tramvehicle, theparticular locationand the levelofpedestrianactivity.

TRAM STOPS (cont.)

5.12 Tramplatformsshouldbedesignedasunobtrusiveextensionsofthefootway,whereverpossible.Platformsshouldbedesignedsothathandrailsarenotrequired.

5.13 Accesstoplatformsshouldbeaseasyaspossibleforallusers.Carefulconsiderationshouldbegiventomaterialsandhowtheseareused.

• Minimumdimensionswill be influencedby the final specification of the tramvehicle.

• Platforms should be of an appropriate area to accommodate the expectedpatronage.

• Theplatformheightmustbesettoensurelevelaccessintothetrambutbeaslowaspossible.

• Rampsuptoplatformlevelsmustbedesignedasanintegralpartofthestreetscape,avoidingtriphazards.

• Considerationshouldbegiventoloweringthetrackthroughtramstopstoavoidraisingthefootwayheightforplatformswherethiscouldconflictwithadjacentthresholdlevelsorwiththevisualidentityofthestreet.

• Platformsmustbeaccessiblebyallusersofthetramsystem.

• Abruptchangesinlevel,stepsandrailingsshouldbeavoided.

• Accesstotramstopsshouldbedirect,avoidinglengthydetours.

• Atgradeaccessacrosstramlinesshouldbeprovidedatstrategicpointsrelatingtotramstoplocations.

• Platformsurfaceandedgingshouldcomplywiththe“EdinburghStandardsforStreets”document.

• Materialsused shouldbe in accordancewith theprovisionsof the “EdinburghStandardsforStreets”.

• Ahighstandardofdetailingisrequiredtoensurethatallpartsoftheplatformfittogethervisuallyandthatjointsandchangesofmateriallinethrough.

• TactileandvisualcontrastmaterialsshouldbeusedinaccordancewithHMRIandDDArequirementsandDfTGuidancebutbeimplementedinsuchawaythattheydonotcreateunsubtlecontrastsorvisualconfusion.

• Changes incolourorcoursingshouldbeused todelineateboundaries,edgesorhighlightfeatures.

• Whereaccesscoversareintegratedintotheplatformsurfacetheyshouldbeorientatedparalleltothefrontedgeofplatform,withrecessedcoversandpavinginfill,laidouttomaintaintheoverallpatternoftheplatformsurface.

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• Themodulesize/scaleofproposedpavingmustreflectitscontext.

• Streetfurniture,tactilepaving,crossings,coversetc.shouldbeorientatedtoavoidawkwardjunctionsandcuts.

• Considerationshouldbegiventoincorporatingasanedgecopingamonolithicblockthefullheightoftheplatformsuchthatthereisnohorizontaljointvisibleinthefrontfaceoftheplatform.

• PlatformedgesintheWorldHeritageSiteandconservationareasmustbeofnaturalstoneunlessspecificallyagreedotherwisebytheplanningauthority.

• Needforrailingsshouldbekepttoaminimum.

• Ifhandrailsarerequired,considerationmustbegiventotheirintegrationwithseatsandotherequipment,reducingvisualandphysicalclutter.

• Handrailsshouldberounded/curvedwithnosharpedges.

• Designshouldemphasisetransparencyandreducevisualimpact.

• Allrailings(includingguardrailsatpedestriancrossings,whererequired)mustbeofhighdesignquality,robust,vandal-resistantandbefullyco-ordinatedwiththetramsystem‘kitofparts’.

SheltersandCanopies

5.14 Thetramshelterswillbethemostvisiblepartofthetramstopsandanimportantfocalpoint.Consequentlytheirdesign,detailingandsubsequentmaintenancewillinfluencemorestronglythananyothersingleelementhowthetramsystemisperceived.

5.15 Eachlocationmustbeassessedindividuallyintermsofitssuitabilityasasiteforashelteroracanopy.Thearchitecturalsettingofimportantbuildings,theurbanqualityofbuildinggroupingsandexistingvistasthroughthetownscapeshouldnotbecompromised.

5.16 Sheltersshouldaccommodateawidevarietyoffunctions,suchas:

• Ticketmachines

• Seating

• Litterbins

• Passengerinformation

• Equipmentcabinets

• Signing/Advertising

• Lighting

• PASystem

TRAM STOPS (cont.)

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5.17 Itisnotanticipatedthatamulti-functionalshelterincorporatingalltheabovefeatureswillbeappropriateateverylocation.Thefinalsitinganddesignofashelterwillbedictatedbybalancinganumberofcriteriaincludingavailabilityofspace,hierarchyoflocation,engineeringandeconomicfactors.

• Ashelterorcanopyshouldbeprovidedoneachplatformofeverystop.

• Sheltersmustbecarefullylocatedtoaddressfullytheirurbancontext.

• Afamilyofdesignsforsheltersandcanopiesshouldbeagreed,withdesignvariationsfordifferentcharacterzonesandamountofspaceavailable.

• Sheltersandcanopiesshouldbesufficiently transparent toallowvisibility inandout, should incorporate appropriate lighting, and should seek to enhance thestreetscene.

• Shelterdimensionsshouldbekept toaminimum toprovidea lightandelegantstructure,butstill sufficient to reduce the impactofwindanddriven rainand toprotecttheanticipatednumberofwaitingpassengers.

• Stopnameplatesshouldbeconsideredasanintegralpartoftheshelterdesign.

• Provisionmustbemadefortheblindandpartiallysighted.

• Commercialadvertisingmaybeappropriateincertainlocations(seeGraphicIdentityandSignagesections).

• Particularattentionshouldbepaidtothedesignoftheroof,panelsandfittingstoensureadaptabilityofdesignandrobustness.

• Theapproachingtramvehicleshouldbeclearlyvisiblefrombothseatedandstandingpositionswithintheshelterorcanopy.

• Loweredgesshouldfollowplatformgradientwithconsistentgap.

• Allsurfacesmustbeeasilycleanable.Allfixingsaretobeconcealedandvandal-proofbutaccessibleformaintenance.

• Allclearpanelsshouldbeoftoughenedglassandanyglazedpaneladjacenttoaroadshouldincorporateahorizontalrail(toprotectpeoplefromfallingthroughgapwhenglazingisbrokenormissing).

• Waterrun-offsystemshouldnotbevulnerabletoblockageandrainwaterdischargeshouldberemotefromtheaccessopenings.

• Seatingshouldincorporateprovisionsforpramsandwheelchairusers,butshouldnotdominatethelengthoftheshelter.

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• Seats should not be located so as to impede the circulation of passengers/pedestrians.

• Seatsshouldbeconvenientforallambulantusers,includingsomewithbackrestsandsomewitharmrests.

• Seatingsurfacesshouldbeofamaterialcomfortabletouseinwinter,andunabletocollectorretainliquid.

• Seatsshouldbeeasilycleanable,robustandfireproof.

• In thedesignof every tram stop shelter consideration shouldbe given to theincorporationof appropriatepassenger informationsystemscomprisingdisplaypanels,RealTimeInformationandpublicaddresssystem.

• APublicAddress(PA)systemisrequiredatalltramstops.

• ThePAsystemshouldbemounteddiscreetlyoutofsight.

• ThePAsystemshouldbeclearlyaudibleandintelligibletoallpassengers(exceptthosewithhearingdifficulties)insheltersandonplatformsunderallweatherconditions.

• Sufficientspeakerpointsshouldbeinstalledforthevolumeattheloudestpointtobecomfortabletopassengersatthatpointandsuchthat,inresidentialareas,thevolumeislowenoughnottocauseanuisance,especiallyatnight.

• At stops other than Park andRide sites, the PA system should only be usedfor emergency, security and severedisruption announcements.General publicannouncementsandadvertisingarenotpermitted.

Lighting

5.18 The lightingof sheltersand their immediate surroundingswillbe crucial inmakingpassengers feel safewhilst enhancing their ability to read transport informationpanels.

5.19 Itisimportantthatanambientilluminationoftheshelterandstopareaisachieved,whichmayincorporatelightsourcesatseveralheights,includinggroundlevel,intermediate,andlightingfromstructuresoverhead.Theuseofmultiplespotlightsshouldbeavoidedduetothevisualcluttertheycreateandtheaddedmaintenanceofnumerouslightingfixtures.

TRAM STOPS (cont.)

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5.20 Lightingcanbeincorporatedintotheoveralldesignoftheshelter,suchas:

• lightingsituatedwithinperforatedcolumnsandbeams(easeofmaintenanceshouldalwaysbeconsidered);

• lightingattachedtotheroofstructureorsurroundingstreetfurniture;

• lowlightingincorporatedinbollardsandrailings;and

• recessedlightingusedtodenotethestopperimeters,orstructural/designfeaturesoftheshelter.

5.21 Lightingshouldbeprovidedtoallwaitingareasandaccessroutes,tothefrontedgesofplatforms,topassengerinformationsystemsandtoanyidentifiablehazardpoints,sufficienttoprovidesafety,comfortandpracticalityforpassengers.

• Lightinglevelsshouldbeprovidedduringallhoursofpoorlight,includingwhentheserviceisnotoperational.Theuseofmotionsensorscouldallowincreasedlightinglevelswhenmovementissensed.

• Lightingprovisionshouldtypicallybeindependentofotherlightsourcesinthevicinity(streetlighting,shopfronts,etc.).However,othersourcescancontributeandcanbeconsideredasanopportunitytoreduceclutterprovidingthatsuchalternativesourcescanbesuitablycontrolledandmaintained.

• Thelightingcolourmustenablegoodcolourrendition.

• Glaremustbeavoidedforpassengers,tramdriversandroadvehicleusers.

• Legibilityofdisplaypanelsshouldnotbeimpairedbyreflectedlight.

• Nuisancelightspillageforlocalresidentsandnight-skypollutionmustbeavoided.

• Allequipmentmustbevandal-resistant,robustandeasilycleanedandmaintained.

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Security

5.22 Asafeenvironmentisanecessaryconditionforthesystemtobesuccessfulandtobeanenjoyabletravelexperience.Allpartsofthetramstophavetobeunobscured.Itmustbeobviousthatsecurityisprovided.

5.23 SecurityaspectsaddressedareCCTV,EmergencyCallPoint,andVisibility,asfollows.

• Securityshouldbeprovidedinamannersuchthatitisobviousbutintegralwiththe‘kitofparts’.Thesecurityequipmentmustnotdetractfromtheaestheticintegrityoftheoverallstationdesign.Forexample,dome-typeCCTVcamerasarepreferred,astheseareidentifiablebutreasonablydiscreet.

• Allcrossingpoints,platforms(includingwithinshelters)andanyotherareaswherepassengersmight reasonablybeconsideredvulnerablemustbevisible from thecontrolcentrebyCCTVlink.

• Cameranumbersandlocationsshouldbesuchthatallareasarevisibleevenwhennewlyplanted treeshavematured. For example, dome-typeCCTV cameras arepreferred,astheseareidentifiablebutreasonablydiscreet.

• Eachplatformmusthaveanemergencycallpointfordirectcommunicationwiththecontrolcentre.

• Emergencycallpointsmustbepositionedinaconsistentlocation.

• Thelocationofatleastthenearestemergencycallpointmustbevisiblefromanywhereontheplatform.

• Shelterswithfrontpanelsmusthavemorethanoneentrance(anescaperoute).

• Passengersapproachinga shelter entrancemustbe visible to those inside theshelter.

TRAM STOPS (cont.)

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Information

5.24 Informationpanelsandadvertisingifappropriateshouldnotdominatethedesignofthesheltersorimpingeuponthelightandelegantdesignethos.Caremustbetakentoensurethatlargepanelsdonotblockviews,posingasecuritythreat.Formoreinformationonadvertising,refertosectiononGraphicIdentity.

• Advertisingshouldnotblockviews.

• Advertisingand logos shouldbe restricted inaccordancewith currentplanningguidance.

AncillaryElements

5.25 Thenumberofancillaryelementssuchasseatingandlitterbins,andtheirdispositionshouldseektoavoidoverprovisionandclutter.(CabinetsandequipmentareconsideredinthesectiononTracksideEquipment.)

• Alltramstopcomponentsshouldbekepttoaminimuminbothsizeandnumber,minimisingbothvisualandphysicalclutterfromthestreetscene.

• Stopsandtheirassociatedelementsshouldbedesignedasmulti-functionalmodules.Forexample,theshelterorcanopycanprovidenotonlyshelterandseatingspacebutalsohouseancillaryelementssuchaslitterbins,lighting,informationandspaceforadvertising.Bollardsmayalsoprovidesecondaryseatingandincorporatelightingtofurtherreduceclutter.

• Litterbinsmustbeofahighqualitydesign,consistentwiththeotherelementsofthestop.Theycouldbefixedtotheshelterpostsorlightingcolumnsorintegratedwitheitherseatingorhandrailstoalleviateclutteratthestop.

• Litterbinsare tobevermin-proofwhenclosed,havea closed topunsuitable forstandingobjectsontop,andtohaveeasilycleanablesurfacesinsideandout.

• Kiosksandancillaryfunctionsareonlyappropriatewheretherearehighpedestrianflowsandsufficientspace,reinforcingthehierarchyofstops.

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TRACKSIDE EQUIPMENT

Guidance

5.26 ItisimportanttounderstandtherangeoftracksideequipmentwhichisrequiredfortheTramsystem.Thissectionseekstogiveaclearideaoftherangeofequipmentwhichwillbenecessary,andhowthecumulativeimpactoftheequipmentcanbekepttoaminimum.Theavoidanceofclutterthroughthesharingoffacilitiesforequipmentmustbefullyconsideredinallcasesandinallpartsofthecity.Whereproposed,equipmentwillbedesignedtobeunobtrusive–modernandelegantdesignofthesesmallelementswillassistgreatlyinengenderingapositiveimageoftheTram.


Thedesignof tracksideequipmentshouldbeconsistentwith theemergingguidanceon“EdinburghStandardsforStreets”.


• ConservationAreaCharacterAppraisals

• TheWorldHeritageTrustManagementPlan

• TheMemorandumofGuidance for ListedBuildings andConservationAreas

Design Guidance and Checklist - Substations

5.27 Substations-primarilyforthesupplyoftractionpowertothesystem-arerequiredatintervalsofaround2-3kmalongtheroute.LocationshavebeenidentifiedontheplanssubmittedatpartoftheBillsforeachLine.Dependingonthefinaltractionpowersystemdesignitmaynotbenecessaryforalltheidentifiedsitestobeusedinpractice.

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5.28 Eachsubstationisafully-enclosed,usuallyrectangularbuilding.Allcablingtoandfromthebuildingwillbeductedunderground.Suitablevehicularaccessisrequiredtothebuildingforinstallationandsubsequent,albeitrare,replacementofheavyequipment.Relatedparkingformaintenancestaffisrequiredclosetothebuilding.Doorwaystothebuildingarerequiredforpersonnelaccess,usuallyseparatelyforstaffofthetramwaymaintainerandtheDNO,andfor(infrequent)exchangeofheavyequipment.Thesecurityofmaintenancestaffenteringandleavingthebuildingatallhoursmustbeprotected.

5.29 Thegeneraldimensionsofthebuildingarelikelytobesimilarforallthesubstations,withtheexceptionofthatwithinadepotsitewhichislikelytobelargerasadditionalequipmentisrequiredatthislocation.

5.30 Duetointernalheatgeneration,itisnecessarytoprovideforventilationofthebuildinginterior.Dependingonthesizeofthebuildingrelativetotheequipmentcontainedwithin,itmaybenecessarytoprovidemechanicalventilationequipmentwithsuitablelouveredaperturestopermitairflow.

5.31 Itispossibletoplacesubstationsundergroundalthoughthisisexpensiveinfirstcost,andalsopotentially,formaintenance.Theplanarearequiredislikelytobelargerthanforabuildingonthesurface.Itisalsopossibletoplaceasubstationwithinanexistingornewbuilding inasuitable location. Inbothcases,suitableequivalentaccessandventilationrequirementsmustbeprovided.

• Whereverreasonablypracticablesubstationsshouldbedesignedintoanexistingorproposedbuilding.

• WithintheWorldHeritageSite,greaterprioritymustbegiventothesympatheticsitingofthestructure.Wherereasonablypracticable,partialortotalsubmergenceofthesubstationshouldbepursued.

• If anewbuilding is required, it shouldbesited to reflectand integratewith thesurroundingtownscapeorlandscape

• Substationbuildingsshouldbeassmallassafety requirementsdictatebut largeenoughtoaccommodateallequipment

• Securityfencesorotherenclosureswillnotnormallybepermitted.

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5.32 Insummary,essentialtracksidecabinetsnotassociatedwithtramstopswillbesituatedontopofanaccesschamberinthechainofcableductsandwillbeplacedonaplinthwhichcanbemadeflushwiththeground,ifitislevellocally.Cabinetsoftenhavedoorsbothfrontandbackandspacemustthereforebeleftorcreatedtoallowsafemaintenanceaccesswiththedoorsopened.

5.33 Inprinciple,equipmentcanbeplacedundergroundinsuitableenclosures,althoughthesearenotavailableasstandardandaspecialfactory-madeunitwouldbeessentialinthisapplication.Capitalandmaintenancecostswouldincreaseandaccessarrangements(includingthelocation)wouldhavetoallowsafemaintenancetobecarriedoutatanytime.

TrafficSignalledJunctions

5.34 Byfarthelargestnumberofcabinetswillbethoserelatedtotrafficsignalcontrolledjunctions.Therewillnormallybeonecabinetfortheactualcontrollerforeachjunctionthatwillreplacetheexistingcabinet(wherepresent),andbetothesameroadsdesignrequirements.Therewillalsobeonecabinetforcommunicationsequipmentrelatedtothetramlocationandprioritydemandsintothetrafficcontroller.Differentmaintenanceresponsibilitiesfavouraseparatecabinet,aswellasthestandardnatureofthetrafficsignalcontrollercabinets.Itishighlydesirableforsafetyreasonsthatthecabinetsareinapositionwheremaintenancestaffcandirectlyobservetheoperationsofthesignalscontrolled.Atypicalsizeforthecommunicationscabinetis1200mmhighx1000mmwidex400mmdeep.

TRACKSIDE EQUIPMENT (cont.)

Design Guidance and Checklist - Trackside Cabinets:

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OLEIsolators

5.35 TheOLEisdividedintoelectricalsectionsthatcanbeindividuallyswitchedonandoff.Thisallowspartofthenetworktobeshutdownduetoanemergencyorforplannedwork.Suchsectioninglocationsarerelatedtothetracklayout,inparticularnearjunctionsandemergencycrossovers(referenceshouldbemadetotheNetworkDiagram,whenitbecomesavailable).Whereasubstationislocatednearasectioningpoint,theassociatedswitchgearwillbelocatedwithinthesubstationbuilding.Otherwiseatracksidecabinetisrequiredtocontaintheswitchgear.Thereareparticularrequirementsforthesecabinetsduetothehighervoltagefoundwithin.Thesizedependsonthenumberofswitchesrequiredandamodulardesignisusuallyused.Atypicaltracksideisolatorcabinetis1800mmhighx2000mmwidex800mmdeep.

PointControl

5.36 Ateachlocationwheretherearepointsthataremotorisedorarefittedwithindicators(referenceshouldbemadetotheNetworkDiagram,whenitbecomesavailable),acabinetisrequiredforthecontrol.TheprincipallocationsonstreetareatHaymarket(possibly),YorkPlace,NorthStAndrewStreet (possibly)andOceanTerminal.Pointsatasinglelocationshouldbeabletobecontrolledfromasinglecabinet.Theremayhoweverbearequirementforanadditionalcabinetforanauxiliarypowersupply.However,alternativepackagingarrangementsarelikelytobepossible,changingtheshapeoftheresultingcabinet.Wherethepointsaremotorised,thecabinetmustbeplacedsuchthat,duringmaintenance,thereisclearviewofthepointsfromthecabinet,intheinterestsofsafety.Atypicalpoints’controlcabinetis1500mmhighx800mmwidex600mmdeep.

PointHeating

5.37 Ateachlocationwheretherearepointsthatarefittedwithheating(referenceshouldbemade to theNetworkDiagram,when itbecomesavailable) toprevent freezing incoldconditions,acabinetisrequiredforthecontroloftheheaters.Alltheheatersataparticularlocationwillbecontrolledfromthesinglecabinet.Afurthercabinetmayberequiredtoprovidetheauxiliarypowersupplytotheheaters.Itshouldbepossibletointegratethesecabinetsintoone,Atypicalsizeforadoublejunctionis1200mmhighx1800mmwidex400mmdeep.However,alternativepackagingarrangementsarelikelytobepossible,changingtheshapeoftheresultingcabinet.

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TramSignallingControls

5.38 Atafewlocations,additionaltramway-onlysignallingmayberequired,withassociatedcontrolcabinets.Themostlikelylocationsareatthejunctionsonthemainlineprovidingaccesstothedepot(s).Atpresent,therearenootherlocationspositivelyidentified.Thesewouldprobablybesimilartotrafficsignalcontrollercabinetsandwouldbeadditionaltothepointcontrol/indicationandheatingcabinetsatthesamelocations.Itispossiblethattheycouldbelocatedinsidethedepotperimeterfencing,althoughthiswoulddependonthelocallayoutandthedistancebetweenthejunctionandthedepotperimeter.

5.39 Theremightalsobeisolatedrequirementsfortracksidecabinetsforadditionalauxiliarypowersuppliesorforcommunicationsequipment.Thesewouldhoweverbeverymuchtheexception,ifrequiredatall.

5.40 TheChecklistforassessingthedesignofalltracksidecabinetsisasfollows.

• Considerationshouldbegiventoincorporatingtracksidecabinetsintoanexistingorproposedbuilding.

• ThepossibilityofenclosingacabinetwithinabuildingwillneedtobenegotiatedbythePlanningAuthoritywhendeterminingplanningapplicationsandmayneedtobesecuredbyalegalagreement(suchasas75agreement).

• Within theWorldHeritageSite thepreference is for all cabinets tobe locatedundergroundorotherwiseconcealed,unlesstechnicalorsafetyrequirementsdictateotherwise.

• Ifacceptableon-street,cabinetdimensionsshouldbeassmallassafetyrequirementspermitandlargeenoughtocontainallequipment.

• Designandcolourofcabinetswillbeconsistentwiththerequirementofthe“EdinburghStandardsforStreets”.


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Design Guidance and Checklist - Ducts, Troughing and Access Chambers in Off-Street Locations:

5.41 Inordertoruncablingthroughoutthetramwayroute,eitherburiedductingorsurfacetroughingisrequired.Equivalentprovisionsarerequiredonstructuresalongtheroute.Accessisrequiredalongtheroutesbytheprovisionofchamberswithsurfacemountedcoversatintervals.Thesewillcoincidewithtracksidecabinetlocationsandintermediately,atintervalsappropriatetothetypeofcabling.Certaintypesofcablingmaybedirect-buriedbut this isnot thepreferredsolutionandaccesschambersarestillgenerallyrequired.

5.42 Suchcablingisrequiredforavarietyoffunctions.Theseincludetractionpowersupplystrengthening,controlandmonitoringofthetractionpowersupplyandotherfunctions,communicationswith tramstopsand tracksideequipment,and localauxiliarypowersupplydistribution.

5.43 Surface-mountedtroughingisnotpreferredfromasecurityandmaintenanceviewpoint,buthasalowercostthanducting.However,makingthelidsofsurfacemountedtroughingsecureislikelytolessenthedifferenceincost.Accesschamberswillalsobesimplerwithsurfacemountedtroughing.

5.44 Troughingcouldbemountedonposts,asalongsiderailways,butthisisunlikely.Troughingmayalsobeeithersurface-mountedorinsetflushwiththeground.Theapproachwouldbedependantonthelocation.

5.45 Theamountoftracksidecablingmaybelessenedbyadoptionofwirelesstechnologyforcommunicationsandthisiscurrentlyunderinvestigation.Atthisstage,however,itisveryunlikelythatallcablingrequirementscanbeeliminated.

• Thedetaileddesignandtreatmentoftheseelementsmustminimiseanyprotrusionaboveground,andbeincorporatedfullyintohardorsoftlandscapetreatments.

• Detaileddesignmustalsoensure thatnohazard tosafetyorpedestrianorcyclecirculationislikelytoresult.

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Design Guidance and Checklist - Tram Signals

5.46 Tramshavetheirownsignallingwithtracksidesignalsmountedonpoles.Thecasingofthesignalheadisessentiallythesameasoneofthethreeasoneofthethreelampsformingastandardtrafficlight,butwiththeformatbeingasetofwhitelightsformingabarorother-shapedaspect.Whereco-locatedwithasetoftrafficlights,theycanbeplacedtothesideorabovethestandardsignalhead,similartoafilterarrowtrafficsignal.Asingleaspectwillbeplacedwitheachtrafficsignalontherelevantapproachtoanytraffic-signalledjunction.Thiswouldincludeanysignalledpedestriancrossings,forinstance.Certainlocationsmayrequireanadditionalaspectforvisibility,aswithtrafficsignals.Allexistingtrafficsignalled junctionsalongthe lineofrouteare likelytoberetainedandprobablysomemoreadded,dependingonthesafetyandotherconsiderationsatparticularlocations.Thesemayincludelocationswherethesegregatedtramwaycrossesaroad(NBthisistreatedasatraffic-signalledjunctionandnotasarailway-typelevelcrossing).

5.47 Additionalsignalheadsarerequiredontheapproachtoanyfacingpointsshowingthesafepositionofthepointmechanisms.

5.48 Itispossiblethattheremaybeothersignalsrequiredatjunctionlocationsawayfromthestreet.

5.49 Thepreciselocationofallsignalsrelativetothepointmechanismorthestoplineattrafficsignalledjunctionsisveryimportant.

• Signalsshouldonlybeprovidedwherenecessary

• Cluttershouldbeavoidedbysharingsignalpoleswhereverpossible

• Thereisapreferenceforsimpleverticalpoles

• Gantrysignalsshouldbeavoided

• DesignandpositioningofsignalswillbeconsistentwithprovisionstobecontainedintheEdinburghStandardsforStreets


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MAJOR STRUCTURES

Guidance

5.50 Majornewstructuresarelikelytoinclude

• A8crossingpointundertheGogarRoundabout

• Line2depotaccessroadbridge

• NewbridgesoverrailwayatEdinburghParkandStenhouse

• Murrayfieldviaduct

• Haymarketviaduct

• Starbankwalkway

• LindsayRoadretainingwallandgradestructure

• LowerGrantonRoadretainingwalltomaintainaccesstoGrantonHarboureasternbreakwater

• CreweTollretainingwallandgradestructure

• Coltbridgeretainingwall

5.51 Majorextensionstostructuresarelikelytoinclude

• ExtensionofbridgesatRoseburn,Balgreen,CraigleithDrive,StGeorge’sSchoolandGroathillRoadSouth

• Coltbridgeretainingwall

• ExtensionofColtbridgeviaduct

• BalbirniePlaceunderpass

• BalbirniePlaceembankment

Initialplanningstatementshavebeenprovided foreachof theseandarecontainedinAppendices7and8.Otherstatementswillbeproducedifadditionalstructuresarerequired.

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Thedesignofstructuresshouldbeconsistentwiththeemergingguidanceon“EdinburghStandardsforStreets”.

ReferenceshouldbemadetotheCouncil’sDevelopmentQualityGuidelineon

CommunitySafety.

ReferenceshouldalsobemadetotherelevantEnvironmentalStatement.


ConservationAreaCharacterAppraisals

TheWorldHeritageTrustManagementPlan

TheMemorandumofGuidanceforListedBuildingsandConservationAreas


• Thedesignofmajornewstructuresandextensionstoexistingmajorstructuresneedstotakeaccountofthestructure-specificstatementsandbeaccompaniedbydesignstatementstodemonstratethis.

• AlldesignstatementsshouldbeagreedbythePlanningAuthorityandotherinterestedparties(suchaslandowners)priortothecommencementofdetaileddesignwork.

• Thedesignofoverheadlineequipmentandtracksideequipmentneedstotakeintoaccountandreflectthestructurespecificrequirements(forexamplethepositionofpoleswillneedtoreflecttheoverallstructuredesign).

• Thesestatementswilltakeaccountofthephysicalcontext,theplanningpolicycontextandthenatureofthestructureproposed.

• Structuresshouldbedesignedwithoutdarkrecesses.

• Materialsshouldberobust,vandal-proofandcorrosion-resistant.

• Appropriatelightingshouldbeincludedwithinthedesign.

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DEPOTS

Guidance

5.53 Thechoiceofdepotlocationhasbeendrivenbyanumberoffactorsincludingthesize,accessibility,planningstatusandenvironmentalsuitabilityofpotentialsites.Followingassessment,apreferredsitehasbeenidentifiedforeachline.TheproposedsitesarecurrentlyaplotwithinLeithforLine1andimmediatelytothenorthofGogarRoundaboutforLine2.Ifonly1depotisrequired,GogaristhepreferredlocationforreasonsrelatingtotownscapeandregenerationintheLeithDocksarea.

5.54 Theaimisthroughacreativeandimaginativearchitecturalresponsetoaveryspecificsetofcriteria,todesignstructuresthatareassetstothecity.Appropriatedesignwillreducetheneedforscreeningandothermitigationmeasures.Inaddition,wheresiteconditionsallow,visualimpactmaybemitigatedbyappropriateuseoflevelsinthesiterelativetoitssurroundings,andtheintroductionoflandscapescreening.Toachieveahigh-qualitydesignthatfulfilsthefunctionalrequirementsandrespectsitssurroundings,thefollowingpointsshouldbeconsidered:

SiteLayout

5.55 Factorsaffectingsitelayoutinclude:

• thesizeofstructures,

• therequirementsforefficienttrammovement,

• Thelevelrelativetoandthelinkswiththetramroute,

• theorientationofsiteandstructures,

• therelativeproportionsofthesite,

• theaccommodationofalloperationalfacilities,and

• accessforpedestriansandvehicles,andsecurityissues.

Functionality

5.56 Alldepotactivitiesshouldbefacilitatedthrough:

• efficientlayoutofferingminimalimpact;

• compliancewithstatutory regulations (e.g.building regulations,disabledaccessetc);and

• connectionwiththewidertramnetwork.

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VisualImpact

5.57 Factorsaffectingvisualimpactinclude:

• thebuildingfootprintandheight;

• massingofelements;materialsandfinishes(whichshouldbechosentocomplementthetramnetworkandcontext);

• skylineimpact;

• externalstorageareas

• viewsintoandoutofeachsite;and

• landscapingandphysicalorvisualpermeability.

EnvironmentalImpact

5.58 Factorsaffectingenvironmentalimpactinclude:

• noise;

• treatmentoflighting;

• softeningofhardlandscaping;and

• creationofhabitatwithin theconstraintsof the localitye.g. requirementsof theBAA.


Thedesignofdepotsshouldbeconsistentwith theemergingguidanceon“EdinburghStandardsforStreets”and“EdinburghStandardsforSustainableBuildings”.

ReferenceshouldalsobemadetotherelevantEnvironmentalStatement.

TheGuidancesetoutinHMRIRSPGPart2,SectionG,TramwaysandwhereapplicableSectionAInfrastructure(1996)alsoapplies.

DEPOTS (cont.)

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5.59 • Eachdepotsiteshouldprovidesecurestablingforthefleet.

• Thedepotmustbeaccessibleby roadand incloseproximity topublic transportlinks

• Roadaccessshouldbeprovidedforthedeliveryoftrams,andforroutineaccessbyheavygoodsvehiclesmakingdeliveries.Roadvehicleaccessmustavoidblockingadjacentroads

• Sitelayoutshouldrelatetosurroundingactivitiesandnoise-generatorsaswellasfunctionalityandefficiencyofuse.

• Depotelementsshouldbeorientatedtogroupnoise-generatingactivitiesaswellasfunctionalityandefficiencyofuse.

• Thedepotshouldbedesignedasasingleentity,bearinginmindalltheelements.

• Depotbuildingsshouldbedesignedasarchitecturalstatements.

• AcceptableboundarynoiselevelistobeagreedwiththeCouncil’sDepartmentofEnvironmentalandConsumerServices.

Line1Considerations

• Thesitelayoutsuggestsgroupingbuilding(s)closetoexistingindustrialbuildingswherepossible, for example, near the timber yardbuildingalong the southernboundary.

• Thedepotbuilding(s)shouldbearchitecturallysensitivetothesurroundingcontext,particularlytotheConstitutionStreetfacadeandthegatepierstotheport.

• Existingpedestrianlinks/routesaroundtheportshouldbeenhancedbutforsafetyandsecurityreasonspublicaccessthroughthedepotsitewillnotbepossible.

Line2Considerations

• Plantingmustbe incorporatedalong thesouthernandwesternboundaryedgesconsistentwithBAAguidancetopreventbirdstrikedifficulties–nativedeciduousspeciesaretobeusedwherepossible

• Peripheral screenmounding, in order to reduce landscapeand visual impactsshouldbethepreferreddesignoption.Thiswillbesympatheticallygradedouttotieintosurroundingflatagriculturallandandshouldbeaugmentedbynativescrubplanting.

• Depotbuildingsare tobeconstructed tositas lowaspossiblewithin thesite inordertomitigateadverselandscapeandvisualimpactsandminimisetheheightofscreeningrequired.

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SIGNAGE

Guidance

5.60 Signsareanimportantvisualcomponentofthetramsystem.TheycanbeusedtoreinforcethelegibilityofthetramsystemwhilstcomplementingexistingsignswithinEdinburgh.Signsarealsoimportantinimage-building(seealsoGraphicIdentitySections)forthetramsystemandshouldbebothdistinctiveandinstantlyrecognisable.Signsshouldbeintegratedwithotherelementsassociatedwiththetram,minimisingclutter.

5.61 Thelegibilityofsignscanbemaximisedthroughtheappropriateuseofcontrastingcolourbetweentheletteringandbackground.Pictogramsshouldbeusedaspartofthesignagestrategy,increasingaccessibilityfortouristswithlimitedEnglish,childrenandthosewithliteracydisadvantages.PictogramsemployedbyEdinburgh’sTouristBoardandmeetingthecriteriaof the InternationalStandardsOrganisation(ISO) forstandardisationwillbeusefulmotifsincreatingsignsthatareeasilyrecognisedandunderstood.Howevergraphicmodificationsmaybedesirable tocreate the tram’sdistinctive identityor torespectaparticularsitecontext.

5.62 TheCounciliscommittedtoareductionofstreetclutterandthisappliesparticularlytosigns.Anarrayofoddlysizedandshapedsignsnotonlygivesconfusingmessagesfordrivers,itreducesthequalityofastreetscene.Studiesofindividualstreetsshowthatinmoststreetsitispossibletoconsiderablyreducestreetclutter.

5.63 Forinstance,manytrafficsignsarenotmandatoryandmaybeusedatthediscretionoftheCouncil.Theavoidanceofaproliferationofsignsandhencestreetclutterandvisualconfusionisapositiveacttoimproveroadsafety.Asaresulttheminimumnumberandsizeofsigns,consistentwiththeregulations,shouldbeinstalled.


Theapproachtobetakenwithregardtosignageshouldbeconsistentwiththattakenintheemergingguidanceon“EdinburghStandardsforStreets”.

Reference should also bemade to the Council’s Development QualityGuideline:

• AdvertisementsandSponsorship

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• Signs shouldbedesignedasan integralpartof the tramsystem,and instantlyrecognisable.

• Onlytheminimumnumberofsignswillbepermittedand,ifjustified,signsshouldbecombinedwithotherelementsofthetramsystem.

• Signageshouldbeconsideredasawhole,includingidentity,passengerinformationsystems,directionalsignsandmandatorystreetsigns.

• Ageneric familyof signs shouldbedeveloped that are clearlypartof the traminfrastructurebutarealsosympathetictotheircontext.

• Typicalsigningatastopmaycomprisestopnames,perhaps illuminated,usuallytwoperplatform;directionsignsandlocalmapinformation,realtimeinformationdisplays,destinationsigns;timetableinformationandabrailleinformationpanel;andtheEdinburghTramLogo.Theremaybeadisabledboardingpointsignalthoughthismaynotbenecessary.

• Signingassociatedwith the trammustnotcreateunnecessarystreetclutterwithpreferencebeinggiventointegralmounting,andshouldbesitedwithoutimpedingcirculationonpaths.

• Signs relating to the trammust be visible by all, in allweather and lightingconditions.

• Thescaleofsignsshouldrelatetotheircontextandcontent.

• Wherethepostsofsignsarepaintedacolourother thangreythebacksofsignsshouldalsobethatcolour.

• Wheresignsarefixedbacktoback,theyshouldideallybethesamesize.

• Considerationshouldbegiven tofixingsigns towallsand railings,especially inresidentialareas.

• Thegraphicdesignofsignsshouldachievecontinuity,belegible,andreinforcethetimelessdesignsolutionbeingsoughtthroughoutthetramsystem.

• Letteringshouldhavelittlecontrastbetweenhorizontalandverticallineweights.

• Recessed/raisedlight-colouredtypefacesondarkbackgroundsarepreferredtobelegiblebybothsightedandvisuallyimpairedpeople.

• Wherebespokecharactersare introduced, theyshouldbeeasilyunderstoodandusedconsistentlythroughoutthetramroute.

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• Primaryinformationistobeclearlylitinastyleandatalevelthatcoordinateswiththe‘kitofparts’.

• Asageneralruledisplaypanelsshouldnothaveinternalmovingparts.

• Panelsshouldnotbelocatedtoposeobstructiontovisuallyimpairedpassengers.

• Passenger InformationSystemsshouldbe considered in relation toall signageproposedforthetram,includingthemandatorysigns.

• At leastone(double-sided)real-timedisplaymustbeprovidedateachshelterorplatform,positionedtobevisiblefromthemainwaitingareas.

• Ifdisplaysareintegralwiththesheltertheymustbelegiblefromfurthestpointwithintheshelterandfromallseatingpositionsintheshelter.

• Therealtimedisplayshouldbemountedhorizontallyandbecapableofdisplayingscrollingandstaticinformationsimultaneously.Upperandlowercaseletteringmustbeused(tomaximiselegibility).

• Therealtimedisplaymustincorporatethecorrecttime.

• Thedisplaymustbelegibleunderalllightingandweatherconditions.

• Noadvertisingwillbepermittedonreal-timedisplayfacilities,butpublicinformationcouldbeincorporatedwithinthedisplayitself.

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GRAPHIC IDENTITY

Guidance

5.64 Thegraphiccomponentofthesystemdesignisconcernedwithtypography,theselectionofcoloursandtheapplicationofmotifs,logosandartwork.Howtheseelementsareappliedalsoextendstohowthebrandingisexpressedthroughboththeinteriorfit-outofthetramsandtheelementsthatcomprisethestops.Thecreationofarecognisablegraphicstrategyiscrucialincreatingaperceivedassociationbetweentramelementsandqualityandefficiency.

5.65 Toachievearecognisablegraphicidentityparticularconsiderationshouldbegivento:

• System/CorporateIdentity

• TramLivery

• TramInteriors

• TicketingandStationery

• OtherInformation

• Signing

• Advertising

• Uniforms

System/CorporateIdentity

5.66 Corporateidentityshouldbereinforcedvisuallybytheuseofaspecificlogo,distinctivetypefaceoruseofaparticularcolour.Considerationmustbegiventoexistingpublicationsandbrandingassociatedwiththecitybeforeconsideringacomplementaryordeliberatelycontrastingapproach/style.DesignsolutionsshouldbeadaptabletovaryingscalesandformssothatcorporateidentitycanbereinforcedthroughoutawiderangeofelementsfromTramliveryandsignsthroughtointeriorfit-outsandtickets.Atimelessandhigh-qualitysolutiontothegraphicdesignisadvocated.

TramVehicleLivery

5.67 Thedistinctivebrandingmustbeappliedtothetramitselfsothateachtramvehicleis instantly recognisable. A colourpalette that respects the indigenous coloursofEdinburgh’s cityscape is recommendedandgraphics should reinforce the imageofmovementinasimple,clearandcoherentstyle.Carefulconsiderationwillbegiventowhetheradvertisingontheexteriorofthetramisappropriate.

page �2

TramVehicleInteriors5.68 Aneasilyaccessible,open,brightandcleaninteriorisparamounttocreatingawelcoming

andsafeenvironment. Interiorsneed to cater for the city’sdiverse rangeofusers.Materialsmustbehardwearingandeasilymaintainable.Coloursusedinternallyshouldreflectthesystemidentityadoptedexternally.Considerationshouldbegiventofloorcoverings,seats,polesandracks,windowframes,ceilingsandinternallighting.Alimitedamountofdiscreetadvertisingmaybeconsidered.

TicketingandStationery

5.69 Tickets,passes,routeplans/maps,timetablesandotheritemsshouldallbeinstantlyrecognisableaspartofthetramsystem’sassociatedmaterial.Informationshouldbedisplayedclearly.Goodcommunicationisimperativetothesuccessofthetram.Whilstpeoplewillbecomefamiliarwiththeroutesofthetramsystembecauseofthepresenceofwiresandrails,knowledgeofthesystem’sroutesandstopsneedstobeimpartedtotheuserssimply,quicklyandinaneasilyunderstandablewayifmaximumusageistobeattained.

Advertising

5.70 Throughout the tramsystem,advertisingmustbe very carefully controlledandanadvertisingstrategyshouldbeappliedconsistentlyalongthetramroutes.Itshouldnotbeseeninanegativelight,andconsiderationshouldbegiventousingnewtechnologiesincreativeadvertisementfacilities.Commercialadvertisingshouldbecombinedwithpublicinformation.AllexternaladvertisingmustcomplywithCouncilpolicyguidance.

Thepreparationofasignageandadvertisingstrategyisrecommendedtoconsidertheextentofadvertisingsought.

ReferalsotothesectiononTramStopsandSignage

Uniforms

5.71 Theclear,distinctiveanddiscreetcolourbrandingofthesystemmustalsoextendtotheuniformsoftramstaff.Theyshouldbeeasilyidentifiedbyallusers.

GRAPHIC IDENTITY (Cont.)

Guidance

page ��


Graphic identitydesignshouldbeconsistentwith theemergingguidanceon“EdinburghStandardsforStreets”.

ReferalsototheCouncil’sDevelopmentQualityGuidelineson:

• ArtinPublicPlaces

• AdvertisementandSponsorship


OverallSystem/CorporateIdentity

5.72 • ThesystemidentityshouldbeappropriatetoEdinburgh’scharacter.

• Thegraphicidentityshouldbeclearandinstantlyrecognisable.

• Thegraphicidentityshouldcreateaperceivedassociationwithsafetyandefficiency.

• Systemidentityshouldbereinforcedvisually.

• Designsolutionsneedtobeadaptabletofitavarietyoftramsystemelements.

• Thesolutionshouldbeofahighqualityandtimelessindesign.

• PictogramsshouldbeconsistentwiththoseusedbytheISOandEdinburgh’stouristboard.

TramVehicleLivery...

5.73 • Graphicdesignshouldbeincorporatedeffectivelyonthetramvehicles.

• Adiscreetcolourpaletteshouldbeestablished.

• Thecolourpaletteshouldcomplementmaterialssuchasglass,stainlesssteelandanodisedaluminium.

• Graphicidentity/elementsshouldbeprominentyetnotdominatethesurroundingcontext.

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TramInteriors

5.74 • Interiorsshouldbeeasilyaccessible,clean,open,andsufficientlyilluminated.

• Allpotentialusergroupsneedtobecateredforwithclearsignagewithregardtostorageofluggage,cycles,wheelchairs,andprams.

• Materialsusedmustberobust,hard-wearingandeasilymaintainedtoahighlevel.

• Colours incorporatedshouldstemfromthechosentramcolourpalette,reflectingcorporateidentity.

TicketsandStationery

5.75 • Tickets,routeplans/mapsandotherassociatedtramstationerymustbeinstantlyrecognisable.

• Informationonsuchelementsshouldbeclearandaccessiblebyall.

Advertising(SeealsothesectiononSignage)

5.76 • AdvertisingthroughoutthetramrouteshouldberestrictedandcomplywithCouncilpolicyandguidelines.

• Advertisingshouldbediscreet.

• Advertisingmaybeincorporatedwithintrams.

• Advertsusedonorclosetotramsheltersorplatformsshouldnotimpairvisibility.

• Advertsshouldnotcreatestreetclutter,beinginsteadincorporatedintoexistingtramstreetscapeelements.

• Advertsonlitterbins,multipleshelterpanels,andseatingshouldbeavoided.

• Carefulconsiderationwillbegiventowhetheradvertsontheexteriorofthetramwillbeacceptable.

Uniforms

5.77 • Uniformsshouldbeeasilyrecognisableaspartofthetramsystem.

• Asuitabledesignofuniformshouldbeselectedtoreinforcethetramidentity.

Youcangetthisdocumentontape, inBraille, largeprintandvariouscomputerformatsifyouaskus.PleasecontactITSon01312428181andquoteref06060.ITScanalsogiveinformationoncommunitylanguagetranslations.YoucangetmorecopiesofthisdocumentbycallingDavidMorgan(CustomerServicesTeamLeader)on01315293900.

AndrewMHolmes

DirectorofCityDevelopment

TheCityofEdinburghCouncil

1CockburnStreet

EdinburghEH11ZJ

ProducedbyTheCityDevelopmentDepartment:Planning&Strategy