TITLE SPONSORSHIP RIGHTS FOR THE BRIGHTON MARATHON

About the Brighton Marathon

The Brighton Marathon is one of the largest andfastest growing marathons in the UK – a massparticipation running event for both amateurrunners and elite athletes.

The event is owned and organised by TheGrounded Events Company, founded in 2009 byOlympic finalist Tim Hutchings and entrepreneurand club athlete Tom Naylor. The BrightonMarathon is an IAAF Road Race Bronze Statusevent and has a world class elite field.

Doing our bit for charityThe Brighton Marathon supports hundreds ofcharity organisations helping them to raise muchneeded funds for their cause. The number ofcharities benefiting from Brighton Marathoncontinues to grow each year, and we now supportover 400 charities that raise over £5 million annually.

We work with National, International and smalllocal charities, providing them with a fantasticfundraising opportunity and platform to raise theirprofile. Since the first Brighton Marathon in 2010,the event has helped achieve close to £20 million –something that we are extremely proud of.

“Brilliant, such a good dayand an amazing buzz inBrighton. Our runners lovedit. Everything ran verysmoothly.” The Lullaby Trust

Who the Event Attracts - key stats� 10,000 runners

� 150,000 spectators

� 300,000 TV viewers plus 1000’s of additional viewers on Sky, Eurosport and many international channels

� 2,500 Mini Milers

� 2.35 million page impressions and 320,000 unique users per year

� 400 charities

� 1,400 volunteers

� 25,000 BM mobile app downloads

� 11 million mobile app interactions

� 25,000 attending 2 day Brighton Marathon Exhibition

� 16,000 opt in database

61% MALE 39% FEMALE

GENDER

Runner demographicsBrighton Marathon runners are young, a�uent individuals who are passionate about achieving their goal of completing the Brighton Marathon.

AGE OF RUNNERS

of entrants have children48%are quali!ed professionals31%

class themselves as in senior management8%have more than two cars in their family45%earn more than £45,000 pa19%said that they go on two or more holidays each year47%go out for dinner more than twice a month49%

The Guardian is the most read newspaper

is the most listened to radio stationRadio 2

of runners are aged between 18 – 4473%

18-3438%

35-4436%

45-5421%

55-644.5%

64+0.5%

This proposal outlines the title sponsorshipbenefits for the Brighton Marathon, a unique andexciting opportunity for the right brand.

Title sponsorship of the Brighton Marathonprovides an excellent opportunity to maximisebrand awareness and engage with thousands ofrunners, volunteers, partners and spectators on alocal, national and international level. It is theperfect platform for any brand looking for apositive association with a high-profile event that supports health, fitness, charity giving and the community.

The opportunityRunning a marathon is a huge achievement andsomething our runners take very seriously. This istherefore an opportunity for a brand to forge anemotional connection and lasting relationshipwith the runners who will recognise and rememberthat your brand helped them experience one ofthe best and most memorable days of their lives.

There are a number of title sponsorship rightsoutlined in this proposal, but we are happy todiscuss bespoke elements or secondarysponsorship opportunities in order to build themost effective partnership with the right brand. Inaddition we have sponsorship opportunitiesavailable for our Mini Mile Races, which take placeover marathon weekend for over 2,000 children.

The benefitsThe Brighton Marathon provides the opportunityto directly access a captive audience pre-event, onrace day and post event. Title sponsorship provides‘Title Naming Rights’ and guarantees brandexposure to all participants, spectators and TVviewers plus many other benefits.

The runners’ involvement with the BrightonMarathon starts when they register months beforethe event, giving brands the opportunity toengage and build a relationship with runners whowill become advocates and communicate yourmessage to a wider audience in the runningcommunity and beyond. This includes a number ofplatforms as listed below.

� VIP Welcome Party

*Extensive media coverage is again planned for bothlocal and national press, radio and TV.**It is a requirement that ALL runners collect their Race Pack from the Brighton Marathon Exhibition.

PRE-EVENT

� Use of Brighton Marathon logo and name

� Logo, advertising and content included on:• Website• E-newsletters• Press releases and other media coverage*• iPhone app

� Runner Essential Guide – ad and editorial included

� Entry system – your logo will appear on our online entry system and in confirmation emails

� Training Days - opportunity to engage with and present to runners

� Elite Training Day – opportunity to engage with Elite runners

� Brighton Marathon Exhibition - opportunity forsampling, merchandising and showcasing yourbrand to marathon runners** and their families

� Social Media – integrated into our activity on

� Race entries for your employees and key business partners

All benefits are subject to terms and conditionsand by no means cover all of the opportunities thata title sponsor would benefit from. We can worktogether to create a bespoke package thatdelivers your business and brand objectives.

Specific details and Rights Definitions can beprovided upon request.

POST EVENTRACE DAY

� Course Branding – specific key areas allocated on The Course

� Beach Branding in the big screen chill out area at The Finish

� Official Vehicles – logo on lead cars and opportunity to be part of the cavalcade

� Logo included on:• Finisher T-shirt• Race Number• Goody Bag – plus sampling opportunities• Kit Bag• Volunteer Uniform• Event Crew Uniform• Start and Finish Gantry• Finish Tape• Medal

� Big Screens – exposure on screens at The Start and The Finish

� Stages – branding opportunities

� Cheer Stations – opportunity to have brand specific cheering areas along the course

� Water Stations – opportunity to brand and man one of the many drinks stations

� Prize Giving – branding displayed during elite winner prize giving

� VIP hospitality at The Start and The Finish

Your logo and acknowledgment of sponsorshipwill appear on:

� The Brighton Marathon highlights show featured on Channel 4, Sky and Eurosport

� The Short Film included on our website and shown at other events

� Press releases and event reviews

� Website – branding on new website launched the day after the event

� Email communication to runners

We would be delighted to disscuss with you the opportunities the Brighton Marathon can provide for your company or brand and look forward to working with you to devise a bespoke proposal.

Please contact: Shelley TregidgaSponsorship, Planning and Production

The Grounded Events Company Ltd3rd Floor, Phoenix House, 32 West StreetBrighton BN1 2RT

Telephone: 01273 201260Email: shelley.tregidga@groundedevents.co.uk