6 secrets of video marketing that the pros use
DESCRIPTION
http://renegadebusinesssolutions.com/video-marketing Video Marketing is taking the internet by storm. And for good reason! Using video you will: Connect and build rapport with your prospects faster than ever before so you build the trust necessary to make them lifelong customers Motivate buyers to take the first (and easy) step in your sales process – just by having them click PLAY Saves time over writing sales copy, opt-in pages, blog posts Create products that have two to three times the perceived value Have a realistic chance to show up on the first page of Google and get hordes of FREE traffic Get your marketing “unstuck” and breakthrough to the money-zone And that’s just the start. Using video, you’ll expand your reach and get your message out to the global market. It’s no wonder all the top marketers are using it… because video gets results. - Video on your site WILL increase time-on-page - Video on your site WILL generate useful feedback and comments - Video on your site WILL capture more opt-ins - Video on your site WILL convert more visitors into PAYING customers - Video Will Catch Your Eye on Google SearchesTRANSCRIPT
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1. Participants are in listen only mode
2. There will be a question and answer period after the presentation
WELCOME TO THE SEMINARThe 6 Secrets of Video
Marketing That The Pros Use
Presented by
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1. Thank you for attending2. Please fill out the online
survey after the presentation
WELCOME TO THE SEMINAR
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RENEGADE BUSINESS SOLUTIONS THE 6 SECRETS OF VIDEO MARKETING THAT THE PROS USEEnhance your lead generation & sales
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Video Marketing Presentation OverviewThe 6 Secrets of Video
Marketing That The Pros Use
Presented by
Who I Am
What is Video Marketing?
Why Use Video Marketing?
Why Video Marketing Works
The 6 Secrets
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Video Marketing Secrets Who I Am
About Your Presenter:
Michael RayPresident Renegade Business SolutionsRenegadeBusinessSolutions.com
Over 20 years marketing experience
Started as an event promoter
Worked with several Fortune 500 companies
Expert knowledge of Inbound Marketing
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What is Video Marketing?
1. Use of Video Marketing channels as part of integrated marketing communications
2. Usually center around efforts to create video content that attracts attention
3. Generates online conversations 4. Encourages views to share it with
their social networks 5. Message spreads from user to user
Marketing What Is Video Marketing?
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Marketing Strategy Video Marketing Statistics
Video Marketing – The Numbers1. Over 141 Million Americans Watch Video2. 52% Of Internet Users Watch Video3. Over 2 Billion People Have Access To Video Over The Internet4. YouTube is the #2 Largest Search Engine In The World5. 25 billion video streams on an average month
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Video Marketing Why Use It?Easiest
Cheapest Way
Fastest Way
To Get Traffic
Less Competition
Increases Conversions
Increases Sales
Online Video is:
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New York Times Article
1. Video is now the fastest-growing segment of the Internet advertising
2. eMarketer said that video ads would be the “main channel” for major advertisers
3. Companies like CNN, ESPN, WSJ, and MSNBC are increasing their investment in online video
4. It works
Video Marketing Why Use It?
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Amazon.com
1. Using video to promote it’s #1 product, The Kindle
2. Simple pan and zoom video3. Posted video on most
important real estate on page
4. Anyone can make same video in 2 hours or less
Video Marketing Why Use It?
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THE 6 Secrets of Video Marketing That The
Pros Use
Video Myths
Start With End In Mind
Strategy Distribution Promotion Measurem
ent
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Video Marketing Video MythsVideo it complicated
Video is too expensive
Video is technical
You have to be good lookingYou have to be a good speaker
Pros don’t believe the myths about video production and are glad most people do.
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It Just Works
1. Google loves video2. Search engine index video
sharing sites on regular basis
3. Video can rank as fast as 10 minutes
4. One video can rank multiple times
Video Marketing Why Use It?
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It Just Works
1. Video myth means less competition
2. Better chance of ranking on #1 and #2 search engines in the world
3. Does not have to be great quality video
Video Marketing Why Use It?
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Tech Doesn’t Matter
1. Most video done on PowerPoint or screencast
2. Screen cast software1. CamStudio2. Camtasia Studio (Techsmith)3. Jing (Techsmith)
3. Camera - Kodak Zi84. Microphones (Mics Matter)
1. Audio Technica ATR-3350 2. Logitech headphone w/mic
Video Marketing Video Myths
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THE 6 Secrets of Video Marketing That The
Pros Use
Video Myths
Start With End In Mind
Strategy Distribution Promotion Measurem
ent
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Video Marketing Start With End In Mind
Why are you doing the video
What is your ideal outcome
Start with script first
One idea per slide only
Must have Call To Action (CTA)
What is the goal of the video
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Video Marketing Video StructureMust hook audience in first 15 seconds
Must give them a path to your solution
Must persuade them to take action
Hook – Path - Persuasion
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Video Marketing General Rules
Keep Under 10 Minutes
Less Than 3 Minutes Best
Tailor Style To Audience
Strategies for shooting video
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THE 6 Secrets of Video Marketing That The
Pros Use
Video Myths
Start With End In Mind
Strategy Distribution Promotion Measurem
ent
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Video Marketing Strategy10x10x4 Method
Shoes Method
I’m Better Than You
Wiz-Bang
White Rice
Strategies for shooting video
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Video Marketing Strategy 10x10x4
10 FAQs
10 SAQs
1 Tag on Video
1 Landing Page Video
1 Thank You Page Video
1 Offer Video
Strategies for shooting video
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Video Marketing StrategyStrategy• Use Video Marketing to drive people back to your website
• Use landing (squeeze) pages
• Giveaway free information in exchange for customer contact info (lead)
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THE 6 Secrets of Video Marketing That The
Pros Use
Video Myths
Start With End In Mind
Strategy Distribution Promotion Measurem
ent
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Video Marketing DistributionDISTRIBUTION
1. The pros distribute their video far and wide on the internet
2. Use automation tools like Tube Mogul and Traffic Geyser
3. Video distributed to between 20 – 40 video sharing sites
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THE 6 Secrets of Video Marketing That The
Pros Use
Video Myths
Start With End In Mind
Strategy Distribution Promotion Measurem
ent
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Video Marketing PromotionPROMOTION
1. You must promote your video to make sure it gets seen
2. Video sharing sites give each of your videos a separate webpage & URL
3. Bookmark your video pages using automated tools like SocialMarker.com or SocialPoster.com
4. Increases rankings on Google and visitors through social media sites
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THE 6 Secrets of Video Marketing That The
Pros Use
Video Myths
Start With End In Mind
Strategy Distribution Promotion Measurem
ent
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Video Marketing MeasurementMEASUREMENT
1. You must measure your progress to see if you are doing well
2. Use tools like Visible Measures, TubeMogul, and YouTube Insights
3. Google Analytics for your blog or website
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Thank You for your time.For more information about Internet
Marketing contact me at:[email protected]
or 202-640-1744