6 recruitment trends you can't ignore in 2015

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PREDICTIONS 2015 6 Recruitment Trends You Can't Ignore in 2015 Image credit: Daniel Kulinski | Flickr DECEMBER 17, 2014 HEATHER R. HUHMAN CONTRIBUTOR Career and Workplace Expert; Founder and President, Come Recommended Talent acquisition is a top priority for employers in 2015. LinkedIn’s 2015 Global Recruiting Trends released in October projected that employers will need to create larger budgets and prepare to hire in larger volumes over the next year.

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Page 1: 6 Recruitment Trends You Can't Ignore in 2015

6/29/2015 6 Recruitment Trends You Can't Ignore in 2015

http://www.entrepreneur.com/article/240951 1/5

PREDICTIONS 2015

6 Recruitment Trends You Can'tIgnore in 2015

Image credit: Daniel Kulinski | Flickr

DECEMBER 17, 2014

HEATHER R. HUHMANCONTRIBUTOR

Career and Workplace Expert; Founder and President, Come Recommended

Talent acquisition is a top priority for employers in 2015. LinkedIn’s 2015

Global Recruiting Trends released in October projected that employers will

need to create larger budgets and prepare to hire in larger volumes over the

next year.

 

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6/29/2015 6 Recruitment Trends You Can't Ignore in 2015

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For example, 49 percent of 450 financial professionals surveyed in

November expect their companies to increase hiring next year, according to

the 2015 Association for Financial Professionals Business Outlook.

As employers plan to hire more employees, they should be mindful of the

following trends:

Related: With Latest Jobs Report Beating Forecasts, Fed May Raise

Interest Rates

1. Focus on retention.  The Conference Board, a New York-based research group, discovered 52.3

percent of 1,673 Americans surveyed in June are unhappy at work. 

Unhappy workers typically leave their jobs to explore new opportunities in an

improved economy. So employers should find new ways to retain and recruit

talent. 

Last year, 73 percent of some 600 U.S. employees surveyed were satisfied

with their co-worker relationships (6 percent less than in 2012), according to

the Society for Human Resource Management’s "Employee Job Satisfaction

and Engagement" report. Just 70 percent of employees said they were

satisfied with their relationships with their supervisor (a 5 percent drop from

2012). 

In a survey of 1,039 millennials by Elance-oDesk released in October, nearly

80 percent of the respondents said they would like to quit their regular job to

work for themselves.

Employers should identify why some individuals might want to work

independently and use this data to improve their workplace.

To boost retention and recruitment, identify top performers who could

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potentially leave and find out how to keep these employees fulfilled. In

addition, forecast potential turnover rates to be prepared.

2. Offer competitive wages.Research released by Michigan State University in October revealed that 37

percent of 5,700 employers surveyed said they plan to increase salaries of

entry-level workers 3 percent to 5 percent next year.

Compensation ranked as most important job satisfaction factor for U.S.

employees, according to the Society for Human Resource

Management report last year.

Research how much competing employers pay their employees. Use this

information to create a budget to pay employees fairly for their skills and

dedication.

Related: The Top 10 Companies to Work For in 2015

3. Develop a compelling employer brand.Employer branding can help with recruiting efforts. Fifty-six percent of 4,125

global talent leaders in 31 countries surveyed for LinkedIn’s 2015 Global

Recruiting Trends said they believe cultivating their employer brand is a top

priority.

Create a compelling employer brand by designing a company career website

for job seekers outlining the organization’s values, culture, accomplishments

and benefits. Employers can also enhance their company's image on social-

media platforms such as LinkedIn, Twitter and Facebook and engage with

prospective employees online.

4. Plan for generational shifts.The U.S. Census Bureau confirms for me in a phone interview that 3.4 million

people will turn 65 in 2015.

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Knowing that 9 out of 10 individuals who are age 65 and older receive Social

Security benefits, according to the Social Security Administration, it’s quite

possible a lot of these individuals will choose to retire next year. 

Some 2.8 million people received new Social Security benefits in 2013, 2.7

million in 2012 and 2.6 million in 2011. So it seems that the number of people

retiring each year is on the rise. 

For example, the Social Security Administration expects 33 percent of the its

own workforce, including 48 percent of its supervisors, to be eligible to retire

in 2015. 

As more baby boomers retire and millennials enter leadership roles,

employers will need to find ways to transfer valuable skills to younger

staffers. In addition, HR departments will need to develop strategies to train

and motivate millennials. 

5. Prepare for the gig workforce. According to a study of more than 5,000 American freelancers released in

August by the Freelancers Union and Elance-oDesk, 34 percent of the U.S.

workforce -- or  53 million people -- is now working as freelancers.

This is a significant rise from the tally in 2004 of the contingent workforce by

the federal General Accountability Office, which found about 42.6 million

American workers were freelancers.  

Employers might want to hire more freelancers and contract workers in the

near future.

Freelance employees can fill talent shortages within an organization. When

hiring freelancers, create a flexible work environment and don’t expect each

person to agree to full-time contracts. Develop guidelines for hiring

freelancers and how they’ll be managed.

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6. Solidify a mobile recruitment strategy.In Jobvite’s Social Recruiting Survey released in August, nearly 70 percent of

1,855 recruiters surveyed said they expected more competitive hiring over

the next 12 months. And 73 percent of the recruiters surveyed said they plan

to invest more in mobile recruiting to address this trend.

Create a mobile career site that lets job seekers apply for jobs directly from a

mobile device. Hiring managers will probably want to use mobile recruitment

so that they can post jobs on the go and create postings that can be easily

shared on social media and readily responded to.

What hiring trends are you preparing for in 2015?

Related: The Myriad Benefits of Diversity in the Workplace