6 reasons to work with physician referral marketing

29
With local staff and board members who have deep roots in business, we care about your success We track and measure our campaigns K a Our backgrounds enable us to provide comprehensive solutions Z We open doors and shake hands to gain referrals to your practice x Tailored to your practice goals and needs The needs of health & medical professionals are unique b 8 5 a r [ Let’s come & see

Post on 17-Oct-2014

454 views

Category:

Business


1 download

DESCRIPTION

When you work with us, you’ll experience the benefit of working with a team with over 20 years in the field of marketing, both online and off. Our cross-functional approach integrates all of your marketing channels, working synergistically toward the same goal: growing your practices patient base and overall visibility. PRM’s methodology starts with a thorough analysis of your current website & marketing efforts, you patient demographics, your practice, your value proposition, and your most immediate competition. This way your practice gets the marketing solution you need to best ensure your success. We believe long-term success can’t be obtained without an ongoing competitive landscape assessment – because strategic and relevant marketing solutions are as much about leading and competing for the future as they are about building and sustaining patient & referring physician relationships.

TRANSCRIPT

Page 1: 6 Reasons to Work with Physician Referral Marketing

With local staff and board members who have deep roots in business, we care about your success

We track and measure our campaigns

K

a

Our backgrounds enable us to provide comprehensive solutions

Z We open doors and shake hands to gain referrals to your practice

x

Tailored to your practice goals and needs

The needs of health & medical professionals are unique

b 8

5

a

r

[

Let’s come & see

Page 2: 6 Reasons to Work with Physician Referral Marketing

With local staff and board members who have deep roots in business, we care about your success

[

Page 3: 6 Reasons to Work with Physician Referral Marketing

phone: 888-336-1344 | e-mail: [email protected]

Strategy. Visibility. Rapport. Growth.

Physician Referral Marketing was created in response to the growing needs of physicians for effective marketing, SEO, and referral development. As we observed physicians being inundated by growing responsibilities related to compliance and practice management, we saw that these healthcare providers were being pulled away from their true calling, which was to give patients the highest quality of care.

Our mission is to provide you with “best practices” marketing that helps you achieve your specific goals. We don’t measure our success by work that is simply cute or clever. Instead, we create and apply proven, effective and comprehensive marketing systems that produce quantifiable results.

our philosophy

Page 4: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

Our physician liaisons are experts at building rapport and representing physicians, driving increases in referrals.

We handle every aspect of marketing your practice, from ad campaigns all the way to developing branded business cards. We’re experts in developing your presence, both online and off.

We create compelling websites on easily managed platforms, using best practices to ensure you capture patient data and attention.

Search engine algorithms are constantly changing, and your approach to optimization needs to continually evolve. We make Google love you.

what we do

Ý

G

Page 5: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

our mission

We collaborate with you and identify

your needs & goals to get you the best

possible results.

We use online marketing, PR,

SEO, and more to put a spotlight on

your practice.

We increase your referrals by

developing and nurturing referral

sources.

We track and measure the work we do, and provide

you with regular updates.

I ]

Page 6: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

Operations

Makes sure that PRM functions at peak

efficiency.

Development & Relations

Maintains lines of

communication to ensure clients are being served.

Strategy

Develops strategies to get

the best results in the

shortest time.

Compliance & Communications

Navigates red tape and

provides technical expertise.

Page 7: 6 Reasons to Work with Physician Referral Marketing

The needs of health & medical professionals are unique

b

a

Page 8: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

Who will do this? Should I hire someone? What qualifications do I look for?

How much should I budget?

Where do I start? What will help my practice the most?

Is everything compliant with legal restrictions? Am I safe?

Who will maintain this? What needs to be maintained?

How do I know if this is working?

P

?

#

L

Page 9: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

Mobile marketing

Paid search adversting

Social media

Direct outreach

Search engine optimization

Traditional media

see results by focusing on what works A comprehensive strategy is necessary for most practices to really see the results in long term visibility and increases in new patients

Page 10: 6 Reasons to Work with Physician Referral Marketing

Tailored to your practice goals and needs

Page 11: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

our process

We take a snapshot of current activities and goals

We collaborate with the client to find solutions

We create a blueprint to reach our goals

We begin building connections and strengthening existing ones

We begin developing & enhancing presence

We keep moving you forward

We create movement on websites and social channels

We show you our amazing results

I

Page 12: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

service departments

H G

liaisons

coordination

client management

design

optimizers

analysts

graphics

social

content

media

Page 13: 6 Reasons to Work with Physician Referral Marketing

We open doors and shake hands to gain referrals to your practice

x

Page 14: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

Should you market for referrals?

Patients more likely to use the physician to whom they were

referred

Physician more likely to refer to

those they know & trust

Physicians who say they have time to network & market

face-to-face

Patient more likely to recommend going to a physician they

were referred to

Percentage more patients seen by physicians who

market for referrals

*based on Nov 2012 study by PRM

Page 15: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

what makes our reps great

• Our PL’s are thoroughly vetted and screened for personality and aptitude

• No more guesswork and stress of hiring and managing a rep for your practice

• On-job assessment occurs initially and periodically throughout PL’s employment Screening

• Our PL’s are trained in our methodology in securing new referrals

• Our PL’s undergo continuous education through learning modules in the

employee portal and testing

• PL’s use PRM best practices to nurture relationships and develop rapport Training

• Our PL’s activity is tracked through a geo-location check-in tool, ensuring their

efficiency

• PL’s submit regular reports of contacts made, followup activity undertaken, and

appointments set Tracking

Page 16: 6 Reasons to Work with Physician Referral Marketing

Our staff are expertly trained in the systems they use

Z

Page 17: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

Online & social media focus

In one day on the Internet: 294 billion emails are sent 172 million people visit Facebook 40 million visit Twitter 22 million visit LinkedIn 20 million visit Google+ 4.7 billion minutes are spent on Facebook 532 million statuses are updated 250 million photos are uploaded 864,000 hours of video are uploaded to YouTube

Page 18: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

Areas of influence

Use a computer daily for local & topical searches on issues

Use their mobile device to find & research physicians

Research a physician before making an appointment

Found a physician through online video

Will rate and share experiences online

Would visit a physician based on a referral

Would rather watch a video than read about a procedure

8 5 7

6 :

h 2

Page 19: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

We know what drives practice growth • Our team uses practices gleaned from years in highly competitive automotive, healthcare,

medical tourism,B2C, and B2C marketing

• We stay abreast of changes in search engine algorithms, social drivers, compliance issues,

and marketing best practices so we can ensure the best results

• Our team has worked with BCBS, HAP, Ford, GM, Nissan, Chrysler, SCVB, Pure Michigan,

DMC, Beaumont, and countless others, ensuring a background versatile and knowledgeable

enough to adapt to the needs of every medical niche

Strategy • We work with a Google Certified Adwords partner on all Adwords campaigns, making our

efforts more effective

• We employ social media strategists to create and maintain your presence in the best

possible way

• Our copywriters are skilled in creating media pitches, engaging articles, newsletters, direct

mail, brochures, and keyword optimized content to increase potential patient visibility

Visibility • Our physician liaisons are your emissaries, representing you and your practice with poise

and consistency

• We use followup techniques to ensure you stay top-of-mind at referring sources

• We maintain a database of contacts and reports to keep everyone aware of what works,

who’s referring, and where our efforts are best spent

Rapport

Page 20: 6 Reasons to Work with Physician Referral Marketing

We track and measure our campaigns

K

Page 21: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

Home health care provider needed a functional, attractive site that would facilitate referrals

online forms and utilities make navigating & referring simple.

increased use of their website & increased referrals

Web design & functionality

j

å

Page 22: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

Podiatrist wanted increased web traffic and a more effective site

optimized site for visibility, updated directories, utilized social channels

massive monthly increases in traffic and increased ranking for keywords

SEO & Traffic

j

å

0

10

20

30

JAN FEB MAR APR MAY

Hu

nd

red

s

Page 23: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

Large physician group needed ongoing web traffic support and analysis, increased ranking and less bounced traffic

optimized site for visibility, optimized for specific niche keywords to reduce unwanted traffic

decreased bounce rate and maintained traffic

SEO & Traffic

j

å

0

2

4

JAN FEB MAR APR MAY

Hu

nd

red

s

Page 24: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

Podiatrist discovered current website wasn’t mobile friendly, and all social efforts were culminating in bounced traffic

create responsive site that scales to the device used and creates a friendly user experience

increased social engagement, reduced bounce rate

Responsive sites, custom solutions

j

å

Page 25: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

Small practice noticed referrals had dropped off to virtually none, wanted to reconnect with old referral partners and establish new

employed a physician liaison 10 hours per week to perform outreach and education

increases in new referral sources and referrals from established sources

SEO & Traffic

j

å

New

Current0

5

10

15

20

25

JANFEB

MARAPR

MAY

0 1 3 5

11

2 6

15 19 25

Page 26: 6 Reasons to Work with Physician Referral Marketing

Go ahead. Ask away. Give us your best shot.

Ready to learn more, or curious about something we offer? We’re available to talk.

Page 27: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

Headquartered outside Detroit Michigan, we employ a team of amazing individuals working remotely as well as at our offices, and our liaisons are available nationwide.

With a 24-7 service desk, our team is able to provide you with round-the-clock solutions and answers, no matter your timezone or location.

t 1(888) 336 1344 m 1(313) 920 6133

s physicianreferralmarketing

23241 Woodward Ave #111 Ferndale MI

48220-1361

we’re based in Michigan

e o

Page 28: 6 Reasons to Work with Physician Referral Marketing

www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: [email protected]

facebook.com/physicianreferralmarketing

twitter.com/physicianRM

plus.google.com/115715758498575172562

vimeo.com/physicianmarketing

linkedin.com/company/3018426

stay in touch with us!

t

v x

Page 29: 6 Reasons to Work with Physician Referral Marketing

See you soon!