Lecture 6

Online identity

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Building Your Online Identity

• Have a plan• Think long-term• Be consistent• Your avatar• Site basics• Participate• Get inspired

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Next• You find that you are having an account in one

of the popular services, such as Twitter for micro blogging, YouTube for video sharing, Delicious for links, Last.fm for music, Flickr for images, Digg for news and Facebook for a profile.

• Funnel all those services through a life streaming tool such as FriendFeed and moderate the content sharing there for efficiency

• And may be more……….

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But your online identity can be easily destroyed

Being online is like being in public. Nearly anything that gets posted can come back to haunt you. • Boring posts• Disrespecting others• Failing to promote others• Not replying to comments• Being tagged in questionable photos

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Protecting Your Online Identity

• Account / Password management• Login often

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Online methods for stealing personal information

• Malware• Spam• Phishing

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What do people do to manage accounts?

Model1• Use the same

username/password for multiple sites

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What do people do to manage accounts?

• Maintain a list of user IDs and passwords in an offline document

Or• Store account details in a “password

vault”:– On your PC (e.g., protected by

fingerprint recognition)– In a portable USB device,

protected by a strong pass phrase– On a trustworthy online service,

e.g., mashedlife.com

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What do people do to manage accounts?

Model 2

• Login using an OpenID account where possible

• Social login (e.g., Facebook Connect, Twitter OAuth, ...)

OpenID

• OpenIDs are URLs (i.e., your identities)• Find a provider (e.g., MyOpenID, Yahoo, ...)• Log into any site that supports OpenID • Not overly successful

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Facebook Connect

• What happens?– Login into 3rd party websites– Approve level of data access

between Facebook and website– See if your friends have also

connected to the website– Publish content to Facebook

through the website

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Social logins – survey-• 86% respondents will change behaviour:

– 54% might leave the site and not return– 26% would go to a different site if possible– 6% would just simply leave or avoid the site– 14% would not complete the registration

• 88% admitted to supplying incorrect information or not answering all fields

• 90% admitted to leaving a website if they couldn’t remember login details (was 45%)

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The End

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