The Commercialization of Innovation

Athens, December 5th, 2014

The Chamber of Seville

Innnocamara Eco Innova Inno Commerce. Energy Innovation Business advisory H2020 support Link SMEs to R&D transfer

organizations

Support SMEs Innovation

Innovation to Market

Innovation

Introduction in the market of new or improved

products/services to sastify the needs of the society.

In other word we are talking about increasing the income of

the company.

Innovating in,

• Technology

• Organisation

• Commercialization

• Etc…

Capitalizing Ideas

Innovation in the business model

Marketing Innovation

Experience Innovation

Service Innovation

Innovation In

Implementation

Process Innovation

Product Innovation

Technology Innovation

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Most of innovation projects fail…

And companies that not innovate fail

What should we do?

V. S.

Closed Innovation Open Innovation

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CLOSED INNOVATION OPEN INNOVATION

Our employees are the best professionals

Not all the best professionals work for us. Seek bright people out of the company

R&D is the property of our company, therefore should be an internal process of the company.

Take advantage of external R&D and look for opportunities using your internal R&D.

The Discoverers are the pioneers of the markets.

The advantage isn´t in the research, but is in the results (sostenible) of the research

The winner companies are those that first implement innovation in the market

The business model is more important than being first in the market

If we generate tons of ideas….. We will win.

If we give better use to the ideas (internals and externals) …. we will win

The new Innovation

Paradigm

-

Business A

Business B

Innovation needs of

Seville´s SMEs

-

The improvement and redefinition of the business model

to reach out new markets

The implementation of models of Open Innovation

focused on the optimization of costs and increase the real

opportunities of the market

The use of creative methodologies to generate of ideas

during the innovation process

The exploration of new ways to capitalize knowledge

Access to international networks

Innovation in the marketing & communication process,

included the development of the brand.

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Recommendations

1. Develop a internal communication plan; a

capacity building and incentives programme for

employees

2. Define a structure that support innovation

development

3. Develop a process to manage ideas

4. Define a process to evaluate ideas

5. Promote a innovation culture

6. Define a system to measure innovation

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Summary

Innovation is not difficult to implement

There are many tools to support innovation

Make innovation part of your team tasks

We just need to have the desire to innovate

Academic Research

Biotech Enterprise

BIG PHARMA Spin Off

Exit

Virtual Business

Phase I

Acquisition,

partnering,

licensing

Target Identification

Proof of Concept

Inte

lect

ual

Pro

pe

rty

IN-HOUSE SUBCONTRACT

GMP

Pre-Clinical

Phase II

Study Case