I Am Playr – 6 months to 3 million

6 months to 3 millionLessons learnt

3.1M Global Players

1.1M Monthly Active Users

130k Daily Active Users

I AM PLAYR/ Game Stats

65,000 matches played every day

48 minutes per user per day

2.6 visits per user per day

3

300,000 fans on Facebook Fan Page

20,000 new players every day

I AM PLAYR/ Player Stats

95% male audience

16-34 year-old core age groups

30-34 year old UK males spend

the most time and money with us

4

I AM PLAYR/ Lessons

● Science not art

● Metrics

● Viral

● Social/organic

● Advertising

● Localisation

5

But First……

I AM PLAYR/ Science not Art7

I AM PLAYR/ Metrics – AARRR!!!8

startupremarkable.com/startup-metrics

I AM PLAYR/ Viral10

I AM PLAYR/ Viral11

I AM PLAYR/ Viral12

I AM PLAYR/ Organic / Social / Open Graph

13

I AM PLAYR/ Organic / Social / Open Graph

14

I AM PLAYR/ Organic / Social / Open Graph

15

I AM PLAYR/ Facebook ads16

startupremarkable.com/facebook-advertising-mistakes-1

21%

14%

8%

8%5%

5%

4%

4%

3%

3%

3%2%

2%

2%

2%

2% 2%

3% TurkeyUnited KingdomBrazilMalaysiaArgentinaUnited StatesPortugalMexicoGreeceItalyIndonesiaPolandCroatiaSpainGermanyFranceDenmarkIsraelSwedenPhilippinesIrelandSingaporeNorwayBelgiumOther

18

I AM PLAYR/ Global

@howardvk

Startupremarkable.com

IAmPlayr.com