6 insights to drive change at a creative agency
TRANSCRIPT
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Insights to Drive Change at a Creative
Agency6
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So, your creative agency is growing.
Perhaps it’s time to come up with a more structured way of managing the work and running the company.
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You’ve started looking into project management software options and you’ve come across a solution that seems promising.
Your team, however, doesn’t seem very keen on it.
What should you do?
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We’ll be looking into how you can address the challenges that may arise with change.
But first things first…
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My name is Cheryl Chung. I am a self-proclaimed nerd that loves sticky notes, fantasy novels & board games. Oh, and don’t forget the rainbows & unicorns.
Hi!
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Now back to business
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Change happens with Congruence1
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Teammates must feel in balance to be able to look at things with empathy. We often feel vulnerable when we’re pushed out of balance.
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Talk to people before making decisions. And when you’re having discussions, focus on the issues with the process, not on the individuals, to analyze issues objectively.
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Honor What’s Valuable from the Past2
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A team’s processes may not have caught up to new situations, causing issues.
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So in your team’s discussion, fondly remember the past, and the things that got the team to where it is now, before envisioning plans for the future.
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Seek to Understand the System Together3
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Recalling the desire must come from within.
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Help your team understand the big picture with a diagram. They’ll be able to see the current situation and play with different ideas.
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Find the Connectors & Influencers4
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Understand the team dynamics and
relationships within the social network.
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Find a way to highlight key
influencers within the network, allowing them to see the
challenge as something worth
tackling.
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Guide the Change5
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Create a list with all the values that were extracted through the 4 previous exercises.
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Then categorize them into 5 separate groups created using criteria that make sense to you
and your team.
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Define them with a single word or short expression (eg. respect with integrity, own and
lead)
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Small Forays are Better6
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Create an environment where people feel
comfortable to try new things.
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Show your team how small contributions
makes a difference in the company’s success.
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Check out the full blog post
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