6 HACKS TO BOOST BRAND LOYALTY FOR DEVS

WHAT IS BRAND LOYALTY?

It’s when customers continue to buy the same brand rather than competition.

It is good for app developers

● Users are less price sensitive and willing to

pay more

● Costs less to gain loyal users

● Brand loyalty boosts word of mouth

But...

COMPANIES DON’T INVEST ENOUGH IN CUSTOMER HAPPINESS & BRAND LOYALTY

They heavily invest in advertising, commercials, sponsoring programs, etc.

Good news ! You don’t need huge budgets to build brand loyalty. Follow these 6 easy hacks:

1.Be human. Be friendly.

Send emails from a personal ID like sarah@hootsuite.com.

Users expect humans and not machines.

Integrate an instant messaging option. It’s cheap and it’s great for customers to know that there’s someone to look after their needs, all the time.

2.No auto-replies

Discover how Buffer improved the relationship with their customers by getting directly in touch with the users.

Reply directly and set organizational standards to ensure that you can follow up with customers.

Set time limits to answer questions.

You can use SaaS tools that can speedup the process. Intercom can help you track the users using your product and directly communicate with them.

3.Acknowledge the complaint

Search for unsatisfied users and prevent them from giving bad ratings and reviews.

You can use feedback tools such as polljoy to get users input, ask if they are facing bugs, what feature is missing, what they want next.

So you can prevent frustration.

Thank them for their input. Prompt a message and reward them using polljoy.

You can turn an unhappy user into a devoted long term one.

4.Nobody likes lies

You are going to face tough times, but...

Always say the truth.

Your users can reward you for being honest and empathize with your journey to overcome the challenges and build a perfect app & game.

5.Listening is an art

Your users need to know that you care.

Listening is a great way to gain access to instant feedback and it’s more than half the job done if they believe you genuinely care.

LISTEN ACTIVELY

Various online services enable you to listen effectively.

Services such as SurveyMonkey for web and polljoy for mobile are free and easy to get started with.

6.Develop customer centric values

Don’t use big words when communicating with customers.

Converse in simple words.

In the end, it’s a team effort. Your team should actually understand customers and their problems.

You don’t only need smiling customers, you need passionate advocates and empathic listeners.

t www.polljoy.com/blog

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