6 fail fast_ konrad lauten
TRANSCRIPT
Konrad Lauten
GET YOUR CROWD
@konratz
Putting crowdfunding into perspective. Funding, feedback and marketing of the future.
2
Where are you?
Why involving a community? Why would you even consider Crowdfunding?
Reduce Market Risk !!Validate need Gauge demand Build brand Build awareness
Reduce Execution Risk !!
Test features Test customers
Test pricing Test future offers
!
Build your success takes lots of effort
Get rid of the myth of funding by accident !Overnight success is seen very rarly Team, credibility and enthusiasm are the main drivers Attract contributors on the platform without relying on them Community doesn't build on top of crowd campaigns but has to be there !!Venture capital available for PR, community/media building-‐ buying founder time !
