6 diy research trends final v.1
TRANSCRIPT
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6 DIY Marketing Research TrendsA presentation byIvana Taylor from DIYMarketers.com
And Esther LaVielle from Survey Analytics
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What We’ll Cover
ABOUT Survey Analytics Top Trends How to Take
Advantage of Them How to Use the
Survey Analytics Tools
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About Survey Analytics
-Started back in 2002 in Seattle, WA -#172 out of 500 fastest growing private companies -6,000 + clients & growing- SurveyAnalytics, QuestionPro, IdeaScale, MicroPoll
Esther LaVielle: Chief Education Director
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• President of Third Force Marketing and Publisher of DIYMarketers.com
• DIYMarketing Expert and Book Editor for Small Business Trends
• Frequent Contributor to AMEX Open Forum• Blog Editor for QuestionPro & Survey Analytics
About Ivana Taylor
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Let’s Get Something Clear
DIY tools DO NOT replace Good Research Methods
Goal = Get More for Less
Leverage Existing Tools and Methods
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#1 Tracking Social Media Chatter
Facebook gets more weekly traffic than Google
Affordable Respondents/Fans/Followers want to share their opinion with you! Real-time feedback = Real time Results Presents unique core of opportunities to market to them
Impacts your brand reputation
WHY?
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#2- Viral Surveys Allow Users to Share
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Post Your Surveys to Social Networks
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•Identify & Categorize High Frequency Words
•Review Recurring Phrases & Associations of Words (Collocations)
•Present Open-ended Text Findings via Charts or
•Tag Clouds
# 3 - Data Mining- How to Analyze Chatter
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Set Up a Text Category
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How to Add Category
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Check Out the Charts!
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How to Use Tag Clouds
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• A visual depiction of user-generated tags• Tags are usually single words• Surveys: Words from • Open-ended text question types
What’s a Tag Cloud?
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How to See Your Tag Cloud
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#4 Use Quick Engagement Polls
• Similar to IdeaScale• It’s a constantly
running survey• Collect feedback and
use results for content and product improvement
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How to Set Up MicroPoll
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Preview of Poll
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How to Embed Micropoll
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Customize Poll and Results
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Embedded Poll
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#5 Crowd Source – Involve Users
IdeaScale.com allows your audience to brainstorm and you to harvest their ideas
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#5 – Going Mobile
Reach your target audience via smart phone
Save Trees: Use an iPad for Field Studies! Download App here: http://itunes.apple.com/us/app/survey-analytics-mobile/id368639565
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• Facebook http://www.facebook.com/advertising/
#6 – Search Public Data Sets
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• Check out public data sets like Google Public Data Explorer where you can find fantastic information like retail sales in US
Google Public Data Set
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Opportunities for Professional Firms
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Don’t Leave Them “Unattended”
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What’s In It For ME?
Opens new opportunities to do full-service R&D for difficult projects.
New customers
continued business relationships low technology
costs.
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THANK YOU
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Q & A
Esther [email protected]://www.surveyanalytics.comblog.surveyanalytics.com
Ivana [email protected]