6 Crucial ON-Page SEO

Techniques

Best Tips to Rank High on Google in 2015

Importance of On-page SEO

• It tells search engines what your webpage is about.

• It is vital for achieving better rankings and running successful internet

marketing campaigns.

• Critical for both end users and search engines.

Following slides have some of the most crucial ON page SEO tags and

techniques to rank high on Google:

Canonical Tag

• Used for multiple webpages with different URLs and similar content.

• It unifies the two pages into one from search engine’s perspective.

This crucial SEO tag also helps in avoiding Google penalty for duplicity

and allows you to choose which page you want to get indexed and

which not.

301 Redirection

• Very Different from Canonical tag, it helps in redirecting traffic from

non-relevant page to other relevant page.

• Beneficial for transferring old URLs to new web addresses.

This ON page SEO technique helps in checking bounce rate and

maintains ranking control of web pages as well.

404 Errors

• The issue of 404 errors is chronic on e-commerce websites.

• It does not affect your search engine ranking but large number of 404

errors can dampen SERPs by ruining UX for visitors.

Make provision of handling 404 errors in your ON page SEO strategy.

Robots.txt

• The file is used to stop search engine crawler from indexing certain

pages and helpful during testing stage.

• It can be used for admin and checkout page etc.

Points to keep in mind:

• Each subdomain needs to have a separate robots.txt file.

• Filename is case sensitive.

Robot meta tags

• Crucial for websites complete indexing and always placed in the header

section.

• Robot.txt can block whole website while Robot meta tags are used for

blocking certain pages only.

Its four types are: index & follow; no index & follow; index & nofollow;

no index & nofollow

Href Lang Tag

• This page is used for websites that serve multiple languages.

• It helps search engine provide accurate results for a search query based

on regional language.

If you cater an international audience, then, this tag needs to be part

of your on-page SEO Plan, 2015

The correct implementation of these 6 fundamental ON-Page SEO tags

will help you get better ranking on search engines. By carefully

incorporating all these on page SEO techniques, you can make vital ON-

Page changes and improve your SEO performance.

Created by FATbit Technologies

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