6 cpg media insights€¦ · digital strategy. source: emarketer. 68% of cpg ad dollars will be...
TRANSCRIPT
CPG magazine ads see $3.94 return on ad spend.
Source: Nielsen Catalina Solutions.
Beacons will influence $8B in CPG spending this year. Source: Business Insider.
75% of connected consumers agree that mobile is becoming
the most important shopping tool.Source: GfK MRI.
Programmatic accounts for 75% of CPG digital strategy.Source: eMarketer.
68% of CPG ad dollars will be spent on digital display media this year.
Source: eMarketer.
6 CPGMEDIA Insights for 2017
MNI’s category experts serve up the curated content you need to know.
CPG digital advertising will grow 18% YOY, reaching $5.97B in 2016.Source: eMarketer.
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DIGITAL ADVERTISING
SOARS
Dollars on Display
Shopping Goes Mobile
POWERED BY PROGRAMMATIC
Magazine Ads Deliver
BEACONS ARE BOOMING