6 core self-promotion strategies (lou's labs traning webinar-oct 18th)
DESCRIPTION
A quick review of the 6 core self-promotion strategies from Michael Port's Book Yourself Solid.TRANSCRIPT
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Lou’s Labs
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LOU’S LABS
Welcome!
Thanks for being here!
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LOU’S LABS
This week...
SELF-PROMOTION STRATEGIESBOOK YOURSELF SOLID
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6 Self-Promo Strategies1.Networking
2.Direct Outreach
3.Referrals
4.Speaking
5.Writing
6.Web
VIA BOOK YOURSELF SOLID
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Networking
•Come from a “service” mentality
•Provide genuine value to others
•Listen attentively
•Make a connection!
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Networking Strategy• Use the 50/50 networking rule• Share who you know, what you know and
how you feel• Take it up a notch by sending books and
articles to your network• Use formal and informal networking to
enhance your connection factor
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50/50 Networking Rule
• 50% of your efforts to prospects• 50% of your efforts to colleagues• Share your “intangibles”• your knowledge• your network• your compassion
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Direct Outreach
1. Don’t be the noise that interrupts their quiet
2. Avoid sending an outreach method that breaks down
3. Use the VITL approach to ensure that messages are acted upon
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Direct Outreach• You have to earn their attention, not
demand it!• People won’t listen to unsolicited
outreach...• When your first contact focuses on
THEM in a personal way, you’re on the right track.
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Direct Outreach• Do your homework• Be authentic and transparent• Use the VITL approach:• Valuable• Individualized• Targeted• Legitimate
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Direct OutreachRelationships Matter
Connections Rock!
With social media, you are “six degrees” (or less) away from virtually anyone on the planet
JVs and strategic alliances are BIG biz builders
I use Contactually to keep in touch and nurture relationships...
Networking/ Outreach Tip:Contactually.com
CONTACTUALLY.COM
CONTACTUALLY.COMHTTP://WWW.CONTACTUALLY.COM/I/HEALJZCT
CONTACTUALLY.COM
CONTACTUALLY.COM
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Referral StrategyLearn how to approach the referral process in phases so that each referral builds upon itself
In other words...
“You gotta give action to get action...”
IN THE WORDS OF “SWIMMING WITH SHARKS” BUDDY ACKERMAN...
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Referrals
Pre-Referral Work:
Before you ask for a referral, think it through
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Referrals
Seize the Day Referral Work:
Don’t Delay - Ask for the Referral
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Referrals
Post-Referral Work:
Follow up or you’ll hear nothing by crickets chirp!
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Speaking Strategy
• Speak to self-promote & share the fruits of your knowledge
• Get booked to speak by identifying the organizations who serve your target market
• Use the 6-step guide to organizing your presentation
• Deliver your message & make it sizzle
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Speaking
• Conference calls
• Webinars
• Teleseminars
• Live events
• AHSTIPTO offers (Lou’s Labs)
• Even Google Hangouts!
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6-Step Guide
1. Tell them the takeaway
2. Set the stage. Create interest.
3. Share your basket of goodies
4. Summarize the key points
5. Save time for Q & A
6. Close. Thank you’s & how to connect
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Writing Strategy
Write to educate the people you serve and promote the services you sell...
If you can speak, you can write
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Writing Strategy
Part 1: Plan It
Part 2: Create It
Part 3: Share It
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Plan It
Decide the Subject
Choose an Ideal Topic
Clarify the Objective
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Create It
Create an Attention-Grabbing Title
Write the Introduction
Write the Body
Write the Conclusion
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Share It
Get Published on the Web
Get Published in Print
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Web Strategy
1. Who is coming to the page?
2. What do you want them to do?
3. How are you going to get them to do it?
3 Key Web Questions:
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Two Web Essentials
• Enticement
• Offer visitors something of value
• Put the good stuff front & center
• Consumption
• Follow up & help them consume your info (autoresponders)
5 Steps toRockstar Success1. Extreme Brand Makeover2. Constant Killer Content3. Smart Social Media4. Create Kickass Videos5. Master Marketing Plan
AN OFFER YOU CAN’T REFUSE...A FREE “SIT-DOWN” WITH THE GODFATHER OF VIDEO MARKETING
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Will this system work for you?Apply for one of our “Online Rockstar” hotseats
Free strategy session to see how to apply this to YOUR business
Speak directly with me and look specifically at your business and your situation
I charge $297 for an hour of consulting, so I take these conversations seriously...
Go to http://bit.ly/LouSession to fill out a short survey and apply
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Who should apply?People who are in business and who are serious about their business - no point wasting my time or yours if you’re not committed to success...
No “dabblers” or “tire kickers” please
Provide as much detail as possible on application
Ready to get to the “rock star” level of success
http://bit.ly/LouSession
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No cost. No catch.
But - obviously - I can only talk to so many peeps
If you’re interested, don’t wait - slots will fill fast
Fill out the application so I’ll be prepared to deliver some solid info for you...
Limited time & Limited availability. (No kidding)
http://bit.ly/LouSession
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ON THE ROAD...
NEXT WEEK...
WE’LL BE BACK LIVE ON FRIDAY, NOVEMBER 1ST
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THANK YOU!