David Hall

5th of February, 2009

TALKING POINTS …

2Dell Confidential - For NDA Use Only

� How the PC is changing the way we work in 2009(… and the way we live!)

� ‘Simple’ Security solutions

What’s already available today (at little –if any- extra cost?)

� A Secure Strategy

Can you give your users more choice and flexibility, and increase your control over critical corporate data?

ON THE GRIDON THE GRID ANYWHEREANYWHERE

COMMS COMPLEXITYCOMMS COMPLEXITY UNIFIED COMMSUNIFIED COMMS

WAITING TO CONNECTWAITING TO CONNECT ALWAYS ONALWAYS ON

A DEVICEA DEVICE AN EXPRESSIONAN EXPRESSION

COUNTING MINUTESCOUNTING MINUTES ALL DAY CONFIDENCEALL DAY CONFIDENCE

OFFICE WORKERSOFFICE WORKERS DIGITAL NOMADSDIGITAL NOMADS

DESIGN OR DURABILITYDESIGN OR DURABILITY DESIGN + DURABILITYDESIGN + DURABILITY

BUT WHAT DOES THIS MEAN TO OUR DATA SECURITY?BUT WHAT DOES THIS MEAN TO OUR DATA SECURITY?

WHY SECURITY

4Dell Confidential - For NDA Use Only

� Recent figures from a number of police forces show that over 34,000 laptops are reported stolen each year. This is almost 100 per day and represents only those that are actually reported to the police.

Source: SecurityPark.net 2006

� Recent market research suggests that an ordinary notebook holds content valued at £550,000 ($972,000), and that some could store as much as £5 million --or $8.8 million--in commercially sensitive data and intellectual property.

Source: Symantec 2006

‘SIMPLE’ SECURITY SOLUTIONS

AUTHENTICATION

6Dell Confidential - For NDA Use Only

The ‘SIMPLE’ Path to Better Security

� TPM 1.2

• PreBoot Authentication, Microsoft BitLocker

• Dell ControlVault

� Fingerprint Reader

• 2 types: ’Swipe’ and Full-Window (FIPS-certified)

� Smartcard readers

• 2 types: standard magnet stripe and ‘Contactless’ (RFID)

� FDE – Full Disk Encryption

• HW-based encrypted hard drives

� Embassy Security Trust Suite from Wave Software

� Supported with management SW for network-based implementation

DATA AND/OR HARDWARE PROTECTION

7Dell Confidential - For NDA Use Only

HARDWARE

� Lock down your USB ports

� Strengthened Cable-Lock Slot

SERVICES

� BIOS Passwords

� Laptop Tracking & Recovery

� Remote Data Delete

� Certified Data Destruction

• Meets compliance standards

� Asset Tagging & StopTrack

COMPUTRACEONE

COMPUTRACEONE

A SECURE STRATEGY

… DELLS UP-AND-COMING FLEXIBLE COMPUTING SOLUTIONS

THE CLIENT LANDSCAPE IS CHANGING

0

100

200

300

400

UNITS (MILLIONS)

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

NOTEBOOKS

DESKTOPSFLEXIBLE FLEXIBLE

COMPUTINGCOMPUTING

Source: IDC PC Tracker

Flexible computing solutions are projected to represent

15% of WW client unit market by CY2010.

THIS IS NOT “BACK TO THE FUTURE”

MAINFRAMEMAINFRAMECOMPUTINGCOMPUTING

PERSONALPERSONALCOMPUTINGCOMPUTING

1 : 1user device

n : 1users device

FLEXIBLEFLEXIBLECOMPUTINGCOMPUTING

1 : nuser devices

GROWTH IS DRIVEN BY CUSTOMER PAIN POINTS

� Changing UserNeeds

� Varied Devices

� Performance

� Always On

Total Cost of Ownership

Effective ITManagement

End User Productivity

� Data Security

� Image management

� Business Continuity / Disaster Recovery

� Ease of deployment

NEED FOR

CENTRALIZED DATA

vs.

DISTRIBUTED WORKFORCE

SPECIALIZED HARDWARE ENABLE SUITE OF FLEXIBLE COMPUTING SOLUTIONS

Precision R5400Rack Workstation

with

Dell FX100 Remote Access

Encryption & Compression

Diskless OptiPlex 760 & 960

ON-DEMAND DESKTOP

STREAMING

VIRTUALREMOTE DESKTOP

Embedded OS, desktop image

streamed from server

DEDICATEDREMOTE

WORKSTATION

Entire Workstation is in datacenter, access

via portal device

OS, data and apps are streamed

OptiPlex FX160 Flexible Computing

Client

OPTIMIZED FOR FLEXIBLE COMPUTING SOLUTIONS

CUSTOMIZED SERVICE & SUPPORT

HOW DO WE GET THERE?

… toward managing the end user’s “digital identity” accessed through

standard devices.

Shift from managing an ever-growing number of devices …

OPERATING

SYSTEM

APPLICATIONS

DATA

USER

PREFERENCES

DatacentreTypical PC

FLEX COMPUTING OPTIONS

VIRTUAL REMOTE DESKTOP

DEDICATED REMOTE

GPU

Display

CPU

Storage

Memory

ON-DEMAND DESKTOP STREAMING

Display

Technologies

CUSTOMIZED SERVICE & SUPPORT

FLEXIBLE

COMPUTING

SOLUTIONS

On-demand Desktop Streaming

Virtual Remote Desktop

Dedicated Remote Workstation

DELL COMMERCIAL CLIENTMOBILIITY

VOSTROTM DELL

PRECISIONTM

LATITUDETM

OPTIPLEXTM

DESKTOPS

17

IT Solutions

for Small

Businesses

Secure,

Long-Lasting,

Simple to Manage

Performance at

the Speed

of Thought

Enabling Flexibility

& Maintaining

Digital Identity

ONE SIZE DOES NOT FIT ALL

DEDICATED PCS

GENERAL OFFICE

USER OWNED MOBILE DEVICES

POWER / SPACE LIMITATIONS

UNIQUE WORK ENVIRONMENTS

DATA COMPLIANCE

REMOTE ACCESS

LIMITED

APPLICATIONS

COMPLEX

APPLICATIONS

STATIONARY

MOBILE

CONTRACT WORKERS

Knowledge

Worker

High

PerformanceStructured

Task

Engineered specifically for easier setup and deployment right from the factory –helping to simplify the deployment process and optimize IT resources.

Services and Support

Client VirtualizationVirtual Disk Streaming

SOFTWARE

Desktop to Data Center Solutions

Client Network Server Storage

HARDWARE

WHY DELL?END-TO-END VALIDATED SOLUTION

DELLDELL PARTNERPARTNER

David Hall

5th of February, 2009