5th - giievent · 88 one-to-one meetings in total! 40 informal introductions made onsite x11...

PCRF SECURITYVOLTE BSS / PRICINGVIRTUALISATION

www.policycontrolconference.com

DELIVERING AND MONETISING THE LATEST POLICY CONTROL STRATEGIES

14-15 APRIL 2015 BERLIN, RADISSON BLU

5TH

AN

NU

AL

LIMITED FREE PASSES AVAILABLE FOR OPERATORS

&13 APRIL 2015 BERLIN, RADISSON BLU

GOLD SPONSOR SILVER SPONSOR BRONZE SPONSOR BADGE & LANYARD SPONSOR

PRE-CONFERENCE EVENT

SANELA GOLOS Head of Packet Core BH Telecom

CHRISTOPH PEYLO Vice President, Telekom Innovation Laboratories Deutsche Telekom

MOHAMED BOUTOUIGA Core Integration & Deployment Orascom Telecom Algerie

TOMISLAV KASONAVIC Director ICT business Solutions Sector Hrvatski Telekom

MARC VAN KASTEREN Team Lead, Strategy & Policy, KPN

LUIS ANGEL GALINDO SANCHEZ General Manager of Strategy and Innovation, Telefonica

SYED AZFAR SHAH Director Value Creation Division Telenor

SUNIL KHARE Network Architect TELUS

JONATHAN HART Lead Architect BT

IGOR BERTA Revenue Assurance & Fraud Analyst Orange

CLAUDIA SELLI European Government Affairs Director, AT&T

KARIM GHARIB Billing and Payment Manager, Etisalat

SAMUEL ADEELIYI Consultant – OTT Integration and Future of Charging O2

OGNJEN ANTONI IT Telecom Expert, Billing Systems Technical Lead, Tusmobil

PETER DYKES Senior Analyst, Networks Ovum

NEW TOPICS FOR 2015

2015 SPEAKING FACULTY INCLUDES

50% Operator

Attendance

250+Attendees

20+ Operator Speakers


VIP MEETING SERVICE CASE STUDY:SPEED NETWORKING CASE STUDY:

At Policy Control 2014, in addition to the Executive Speed Networking sessions, our VIP Relations team worked closely with each of the sponsors and exhibitors to organise a number of pre-scheduled meetings with their target audience. In total 88 one-to-one meetings occurred between sponsors and their selected target audience. A total of 40 meetings were pre-scheduled for sponsors in advance of the event from a wide range of operator and analyst companies and this was combined with another 44 informal introductions being made onsite at the event.

Speed Networking is a part of the conference that I particularly enjoy because of the

opportunity to listen to what operators have to say (off the record) and it lead to interesting meetings and discussions afterwards. I think it is a great activity that makes the whole conference more dynamic and participative.”

ALBERTO DIET, TECHNICAL PRODUCT MANAGER, SIEMENS

DAY 1

DAY 2

44pre-arranged

meetings

88one-to-one meetings in

total!

40informal

introductions made onsite

x11service providers

x13service providers

x11industry vendors

x13industry vendors

VS

VS

Over the past 24 months, Operators have made a dramatic 60% increase in spending on Policy Control Solutions, to $11billion. With further deployment of virtualisation into networks, Policy Control has begun to address exponential data usage.

There have been some exciting developments since our Policy Control conference in April 2014, VoLTE, Video, optimising QoS and solutions to roaming issues have all been making headline news. In 2015 we will address all these important topics and more. New for this year is our pre-conference focus day on BSS & Pricing, providing the perfect platform for further discussion around the future of convergent operator networks. We are looking forward to

some innovative use cases in PCRF interaction with OCS & OCFS in convergent BSS systems.

With more case studies than ever before, a highly experienced, varied speaking faculties we have every confidence 2015 will be the best year for Policy Control. Please continue through the agenda to see the packed three days we have available. We look forward to seeing you in Berlin!

BENJAMIN LJUŠTINA Producer Informa Telecoms & Media

“The help and support provided by Informa provided in securing meetings and facilitating conversations during the Speed Networking sessions were invaluable and greatly appreciated. It was a great event and a great opportunity to meet with industry professionals and service providers”Manasa Agaram, Product Marketing Manager, Amdocs

“The best use of 30 minutes within the whole event”Doug Tait, Director Comms Global Markets, ORACLE

= 25 new connections &25 potential business opportunities

50 Minute sessionsWith 2 Minutes per meeting

We will then request meetingsand facilitate introductions

Create a wish list of event attendees you would like to meet

Our VIP Team builds relationships between sponsors and senior level operator attendees.

They work with you to create a bespoke wish list of who you want to meet and ensure this happens in exclusive one-to-one meetings and introductions at the event.

Our VIP programme is successful because we develop relationships with our highest calibre delegates, offering a superior event experience, whilst also ensuring they are happy to meet with our sponsors and exhibitors.

MAXIMISE & MEASURE EVENT ROI

For further information please contact:

LAUREN MENZIES Head of VIP Relations Informa Telecoms and Media

T: +44(0)207 0177 801 E: [email protected]

09.00 Welcome & registration

09:15 Policy, charging and data monetization - Trends and possibilities

SESSION ONE: Many operators today are Innovating and Evolving• Why increasingly complex Policy and Charging use

cases becoming so important?• Operator evolution to Digital Providers • Subscriber’s digital Lifestyle - Personalization and

Experience • Customer (not Subscriber) Engagement - putting

operator front and center• Customer Loyalty is gone - Customer Experience rules!

13.30 Case study: Bundling data and content • What businesses can offer, from the eye of the

operator and the content provider? • Future outlook on mobile data bundling and pricingMarc van Kasteren, Team Lead, Strategy & Policy, KPN

14.00 Hrvatski Telekom pricing case studyTomislav Kasonavic, Director ICT business Solutions Sector, Hrvatski Telekom

14.30 PANEL DISCUSSION: What will the impacts of heavy 4G adoption on pricing and PCC adoption?• Is serious PCC integration currently possible? • Is the lack of proper big big data analytics stifling adoption?

15.00 Morning Break & Exhibition Visit

16.00 Improving real-time billing to monetise on 4G• Considering the impact of 4G and VoLTE on billing• VoLTE in practice• Key challenges and opportunities with 4G BSS• Case studies***Reserved for sponsor***

11.00 Tea & Coffee Break

11:15 SESSION TWO: Contemporary PCC data monetization use cases • OTT Content, Service Bundling & Zero rating

• Music, Voice & Messaging, Video• Security/Parental Control/Malware • Enterprise Cloud Services• Sponsored Data – 1800-Data• Shared Data Plans• Contextual up-sell• Service Passes/Usage vouchers

12.00 SESSION THREE: Threats, opportunities and possibilities • Alternatives to traditional Policy Control and Charging

• Cloud & Client Based Solution – ITSON, Nokia Liquid Apps..

• Free Content – Syntonic.. • Sponsored Data – MOBEN View2Surf,

5ScreennMedia..• MVNOs and MNVEs• The Impact of virtualization

12.30 Close of Workshop

THE EVOLUTION OF OSS/BSS

16.30 How the future BSS is needed now• What are the key trends in the BSS investment• Omni-channel experience – maintaining a single view

of the customer across diverse channels• BSS architecture evolution supporting new digital

economiesKarim Gharib, Billing and Payment Manager, Etisalat

17.00 Operators next steps to virtualising policy control• Where virtualisation can be effective immediately • Implementation is still difficult• Piggybacking IP network services with policyS.F.C. Rolf Velthuys, Architecture Consultant CM BSS, KPN

17.30 Close of Day

PRE-CONFERENCE MORNING WORKSHOPINTEGRATION BETWEEN MARKETING AND ARCHITECTURE

PRE-CONFERENCE AFTERNOON FOCUS DAY BSS & PRICING – NEW PRICING STRATEGIES FOR 2015/16

WORKSHOP HOSTJonathon Gordon

Jonathon has been lurking around the Tele-coms and Internet space for the last 20 years. He is now a man on a mission – that being the

reformation of the Industry Analyst business. He is working with his co-conspirators on transforming the Industry Analyst world forever as a Directing Analyst with EMI.


INTERESTED IN EXHIBITING OR SPONSORING?

Marc Wallentin +44 (0)207 017 5655

[email protected]

MONDAY 13TH APRIL 2015

&

FREE FOR OPERATORS

Ensuring you’re talking to the right people

VIP MEETING FACILITATION

In addition to speed networking sessions, 2014 88 one-to-one meetings organised

DESIGNATED DEMO

Brand new show and tell area, see the latest traffic

solutions

DELEGATE NUMBERS

40% increase in delegate numbers from 2013!

NEW FOR 2015:

O

O

O

O

O

Operator

NE

TW

OR

K S

ECU

RIT

Y S

UM

MIT

TUESDAY 14TH APRIL 2015

STREAM A: NFV & CLOUD OPERATIONS

STREAM B: EVOLUTION OF POLICY – VIDEO, LTE AND ANALYTICS

11.35 How to define an omnichannel engagement strategy based on big dataLuis Angel Galindo Sanchez, General Manager of Strategy and Innovation, Telefonica

CLOUD OUTCOMES AND PROGRESSION OF NFV

12.00 Session reserved for Siemens • VoLTE/VoWi-Fi Roaming and PCC

12.15 Policy Control 2015 Awards Presentation

• 4 categories will be awarded to the entries submitted from vendors and judged by an external independent panel.• Best Virtualised PCRF Platform; Best Real Time Charging Solution; Best Traffic Management Solution; Best Integrated Policy and

Charging Platform

14.00 How easy is it for cloud to be implemented for policy?• Operators and vendors need to increasingly collaborate on

efficient network architecture• Public or private cloud• Can cloud prevent pressure on spiraling traffic demands• Factors to implement cloud based networks – CAPEX,

OPEX, SecurityChristoph Peylo, T-Labs, Research & Innovation, Deutsche Telekom

14.25 Complete end-to-end virtualized control should speed core network services• Introduction of cloud services will speed services to market• Incorporating OTT like agility is now key• Cross interfacing with IMSMarc van Kasteren, Team Lead, Strategy & Policy, KPN

14.50 PANEL DISCUSSION: How SDN and NFV stands to alter the revenue model• Is the hybrid model beneficial in terms of cost savings?• How does the size of a network impact upon the monetary

benefits of SDN?Christoph Peylo, T-Labs, Research & Innovation, Deutsche TelekomLuis Angel Galindo Sanchez, General Manager of Strategy and Innovation, Telefonica

15.25 Afternoon Networking Break

16.15 Producing a defined infrastructure to support network virtualisation • Implementation of network infrastructure • Outlining the most recent progresses • The need for virtualised policy to meet increasing demand• Flexibility of NFV• How secure are SDNs? S.F.C. Giulio Maggiore, Technology Lead, Telecom Italia

16.45 Case study: Results from the first successful virtualization of network functions• Leading the way: Undertaking Industry’s first standardised

test of an SDN-based solution • Methodology and results of the black box test of DT’s L2-L4

Network Virtualization feature• Advice to carriers aiming towards devising their own PoCs

of SDN solutions in Cloud DatacentresPlease see policycontrolevent.com for latest speaker updates

17.05 End of Day One & Drinks Reception

14.00 4G launch and PCC network integration• From regulation to success• Assuring revenues Igor Berta, Revenue Assurance & Fraud Analyst, Orange

14.25 On the 4G road: Integrated policy control and real-time charging as a differentiator at TusmobilOgnjen Antonič, IT Telecom Expert, Billing Systems Technical Lead, Tusmobil

14.50 How policy will be affected with video and streaming• Drastic increase in VoD traffic• How effective OTT partnerships will be fostered via policy• How can the business model take form?• Can user behaviours be influenced?• What rules can CDNs play Please see policycontrolevent.com for latest speaker updates


16.00 PANEL DISCUSSION: 2018 prediction 79% of internet traffic will be video• Internet to TV has doubled increasing fourfold, with video

to mobile up to 67% by 2018. The amount of VoD traffic will be equivalent to 6 billion DVDs. How can traffic like this be handled?

• Impact of data deluge on network resources • How can MNOs cope with this demand?• Is CAPEX the only solution? What are the options?

16.40 Policy, Charging and Data Monetization – Trends and Possibilities• Findings from pre-conference workshopJonathan Gordon, Analyst, Expertmi

17.05 End of Day One & Drinks Reception

VOICE SOLUTIONS AND EVOLUTION OF POLICY

09.00 Evolution of Policy• Architectural complexities for future video services• Managing traffic – Circuit switch to IP• Achieving user plane mobility for service differentiationClaudia Selli, European Government Affairs Director, AT&T

09.30 Maintaining QoS with increasing complexity – VoLTE, NFV + PCRF Sunil Khare, Network Architect, TELUS

10.00 PANEL DISCUSSION: How Can operators correlate QoE with VoLTE?• Creating a PCC environment capable of delivering QoE

with VoLTE or• Creating PCRF capable of enhancing QoE with VoLTE • Impact of PCRF on QoE with VoLTESunil Khare, Network Architect, TELUSIgor Berta, Revenue Assurance & Fraud Analyst, OrangeJonathan Hart, Lead Architect, BT

OPENING KEYNOTES

10.35 MORNING BREAK & EXHIBITION VISIT & SPEED NETWORKING

12.45 NETWORKING LUNCH

5T

H A

NN

UA

L


AGENDA DAY 1

OO

O

A

O

O

O

O

O

A

O

Operator

Analyst

WEDNESDAY 15TH APRIL 2015

STREAM A: PCRF

STREAM B: SECURITY IN POLICY & PRICING ATTITUDES

CORE -PCRF IMPLEMENTATION CHALLENGES

11.45 O2 PCRF implementation case study • PCC end to end architecture and process flow in networkSamuel Adeeliyi, Consultant – OTT Integration and Future of Charging, O2

12.10 Ensuring flexibility in a PCRF should be key• Are ‘more’ flexible optimised PCRF possible currently?• Ensuring availability of PCRFs throughout the network during surges in demand• Scalability of PCRF during demand surges

14.00 Case study – Reinventing the profile of PCRF• Reviewing the role of PCRF in increasing efficiencies • Traditional comparisons in terms of costs• The potential for policy to be more effective by further

integrationJonathan Hart, Lead Architect, BT

14.30 PANEL DISCUSSION: Pulling PCRF & OSS/BSS together • Combining PCRF & BSS is the next natural step for policy• Impact of SDN on policy• Effects of NFV on OSS Igor Berta, Revenue Assurance & Fraud Analyst, Orange Jonathan Gordon, Analyst, ExpertmiSanela Golos, Head of Packet Core, BH Telecom

15.00 Integrated PCRF and evolution towards charging• Constraints on network and changes in roaming• Evolution and optimisation in PCRF• Ensuring PCRF availability throughout a network• Best location Please see policycontrolevent.com for latest speaker updates

15.40 The ace up the operators sleeve for VolTE: Policy Control• VoLTE based signaling volumes to the PCRF are expected

to quadruple• VoLTE PCRF is required to scale up in order to serve

increased transactions and concurrent sessionsIgor Berta, Revenue Assurance & Fraud Analyst, Orange


16.40 Next gen PCRF/BSS use cases• Real-time context aware marketing offers • Bringing up issues with data privacy • Is self-service mobile app possible or even desirable Invited: Frederic Demargne, Director of Commercial Mobile Offers Europe, Orange

14.00 The value in pricing - Network based solutions Syed Azfar Shah, Director Value Creation Division Telenor

14.30 Is Mobile Security Mature Enough at the Moment?• What is the current level of urgency?• How big is the threat of security in an all IP network?• What is the true cost for the network?Please see policycontrolevent.com for latest speaker updates

15.00 Mobile payments• Behaviour of customers on mobile devices using payments• Biggest issues• Are there critical infrastructure problems

15.20 PANEL DISCUSSION: Addressing the fundamental end-to-end security problems across networks – Can vendors offer realistic opportunities for safety?Please see policycontrolevent.com for latest speaker updates


16.40 Network Based Solutions• Security to data packages and cloud services• How introduction of security as a VAS has worked on

European Market• Avoiding In-synchronization • Improving security within IM architecturePlease see policycontrolevent.com for latest speaker updates

OPENING KEYNOTES

10.35 MORNING BREAK & EXHIBITION VISIT & SPEED NETWORKING

12.45 NETWORKING LUNCH

17.10 END OF POLICY CONTROL 2015

08.50 Chair’s WelcomeJonathan Gordon, Analyst, Expertmi

09.00 Policy & Charging Rule Function – Future of convergent operator network• PCRF interaction with OCS & OFCS as convergent BSS

operator systems• PCRF with LTE, IMS and Fix operator network• Use cases for prepaid and post-paid users based on PCRF

features Sanela Golos, Head of Packet Core, BH Telecom

09.20 Orascom Telecom Algeria case study – PCRF and OCS challenges• PCC end to end architecture and process flow in network• Special customization to rebuff implementation challenges

in PCC & OCS• Using PCRF to enhance QoS and save OCS investment• Roaming issues and recommended solutionMohamed Boutouiga, Core integration & Deployment Manager, Orascom Telecom Algérie

09.40 Session Reserved for Oracle

10.00 PANEL DISCUSSION: Is there Urgency for Interoperability of OCS and PCRF? Panellists: Sanela Golos, Head of Packet Core, BH TelecomLuis Angel Galindo Sanchez, General Manager of Strategy and Innovation, TelefonicaMarc van Kasteren, Team Lead, Strategy & Policy, KPN

5T

H A

NN

UA

L


AGENDA DAY 2

O

O

O

O

O

O Very good opportunity to meet

operators interested in Policy.”HEAD OF EUROPEAN SALES, TANGO TELECOM

The place to know what’s happening

in Policy Control”

SOLUTION ARCHITECT, PORTUGAL TELECOM

AG

EN

DA


Excellent networking opportunity

and insight to trends and policies of other organizations across

the globe”

HEAD OF BUSINESS DEVELOPMENT, KPN

55%Attendees

Director or Above in 2014

FREE FOR

OPERATORS

THE COMPLETE ECOSYSTEM FOR POLICY CONT ROL & NETWORK SECURITY UNDER ONE ROOF!BENEFIT FROM A SHA RED EXHIBITION:

Excellent, packed program.

Very good networking opportunities”

SOLUTION ARCHITECT, NSN

PRESS ZONE

12

11

1

THE BREAKDOWN: WHO YOU’LL MEET AND

FROM WHERE...

Vendor .......................... 35% Analyst ........................... 10% Association ......................5% Regulator ........................ 4%

SENIOR LEVEL DECISION-MAKERS:

INTERNATIONAL EVENT:

HIGH OPERATOR ATTENDANCE:

47%Operator

Attendance

Manager / Head of 36%

Director Level & Above 25%

Architect / Engineer 27%

ATTENDEES FROM 40+ COUNTRIES

OPERATOR ATTENDEES FROM LAST YEAR• Andorra Telecom• Augere Wireless

broadband• Avea• Base Company• Bouygues Telecom• BT• CamGSM• Deutsche Telekom• Econet Wireless

• EE• Etisalat• Du• E-Plus• Grameenphone• Iusacell• Kabel Deutschland• KPN• Magticom• MCI

• Ncell• Orange• Play• Portugal Telecom• PTCL• STC• Swisscom• TalkTalk Group• TDC• Tele2

• Telecom Italia• Telefonica Czech

Republic• Telefonica Global

Solutions• Telefonica O2,Telekom

Innovation Lab• Telekom Serbia• Telenor Norway• TeliaSonera

• Telus• T-Mobile Czech

Republic• T-Mobile NL• Turkcell• Vodafone• Vodafone Group• Yota• Zain• Zmobile

Sales & Marketing 8%

Architect / Engineer 27%

This conference exceeded my expectations. There was a higher quality

of mobile network operator engagement than expected.”

PRODUCT MARKETING MANAGER, ULTICOM

MEET THE TEAM! KEEP IN TOUCH


THE COMPLETE ECOSYSTEM FOR POLICY CONT ROL & NETWORK SECURITY UNDER ONE ROOF!BENEFIT FROM A SHA RED EXHIBITION:

Excellent content and

community interaction”

BUSINESS DEVELOPMENT, F5

NETWORKS

BENJAMIN LJUSTINA Producer [email protected]

MARC WALLENTIN Sales Manager – Policy & VSAT [email protected]

LAUREN MENZIES Head of VIP Relations [email protected]

SARAH NORTHWOOD Marketing Manager [email protected]

Twitter: @telconetworks #PolicyControl

LinkedIn: Join our ‘Policy Control’ group

Facebook: facebook.com/itmnetworksevents

NETWORKING AREA

NETWORKING AREA POD ZONE

INTERESTED IN EXHIBITING OR SPONSORING?

Marc Wallentin +44 (0)207 017 5655

[email protected]

Enjoy the benefits of networking by participating in our VIP speed networking

sessions with a dedicated Informa team

CONTACT: Lauren Menzies, Head of VIP Relationships

Tel: +44 (0) 207 017 7801 Email: lauren.menzies@

informa.com 10

8

7

6

5

4

3

2

DESIGNATED DEMO AREA:See policy solutions first hand with quick interesting demos

• Allocated area within the exhibition floor

• Book your slot in the timetable today!

• Spaces will be limited - First come first served basis

Excellent event, very

Productive.”

SENIOR ENGINEER, PTCL

EXH

IBIT

ION

5th - giievent · 88 one-to-one meetings in total! 40 informal introductions made onsite x11...

Documents