5e consulting city profile hotels ahmedabad (feasibility study, demand study, etc)

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  • 8/9/2019 5e Consulting City Profile Hotels Ahmedabad (Feasibility Study, Demand Study, etc)

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    Ahmedabad

    Ahmedabad

    Varishta ConsultantsPvt.Ltd.5eConsulting.

    Hyderabad|Mumbai

    |Delhi

    |Ahmedabad

    |Kolkata

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    HO&RegisteredOffice Hyderabad

    Contact

    Mr.Raghuram AVG,102A,SriDattasai CommercialComplex,Opp.Saptagiri Theatre,RTCXRoads,Hyd 500020

    Landline +910427627607:Mobile +919701010000Email:[email protected]

    ,[email protected]

    Mumbai

    B29/113SundarNagar

    NearGanesh Temple

    Sundernagar ,Santacruz East

    6Mangal,3AVishrut Bunglows,

    OppositeA

    School

    Subhash chowk,Memnagar

    Ahmedabad

    12/3MonoharPukurRoad3 rd Floor

    NearUttam

    Mancha

    Kolkatta 700026

    KolkataDelhi

    10B,Jangpura

    MathuraRoad

    NewDelhi 110014

    Mumbai400098

    Contact Mr.SourabhAgarwal

    Landline

    Mobile +919930868608

    Ahmedabad380052

    Contact Mr.Haresh Desai

    Landline +917940055790

    Mobile +919662124866

    Contact Mr.AshutoshNigam

    Mobile +919831022820

    Contact Mr.RajivJha

    Landline

    Mobile +919971544299

    Email [email protected] ma n o econsu ng. n_ .

    Email rajiv17@gmail. com

    AssociatedCompanies

    5eConsulting WiseFinancial OneIMPEX,

    .

    .

    Hyderabad

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    IntroductionIntroduction

    Parameter Description

    Population(2001census) 4.69million

    Popu ation 2010projecte 5.80m on

    Area 1300sq.km

    AdministrativeStatusAhmedabadMunicipalCorporation(AMC)forthecorecityandsomeoftheregionssurroundingthecityareadministeredbytheAhmedabadUrbanDevelopment

    Authority(AUDA).

    Climate

    Threemainseasons:summer,monsoonandwinter.Asidefromthemonsoonseason,

    theclimateisdry.Averagesummermaximumandminimumis33 C(80 F) 23 C

    (73 F)

    City

    Functions Textileindustries,

    pharmaceutical

    Industries,

    Trading,

    Education,

    Logistics

    DistanceofAirportfromCBD 13kmfromAshramroad(corecity)

    Commercial

    RealEstateOutlook Residential

    Retail

    SEZ,PoliticalStability,ProposedInfrastructureProjects,lowconstructioncost,

    proposedindustries

    UpcomingSuburbsSanand,Bopal,Shela,Ghuma,Shilaj,SPringroad,SGhighway,Ahmedabad

    Gandhinagarhighway,Prahladnagar

    1.8forResidentialR1

    PermissibleFSI

    1.2forResidentialR2

    0.3forResidentialR31.8forCommercial

    2.25forStarHotelson18mwideandaboveroad

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    GeographicalFeaturesGeographicalFeatures

    Six laning ofSarkhej-

    ramgamhighway

    Royal group

    TATA NanoPlant

    owns p1200 acres

    (proposed)

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    DemographicsDemographics

    Population projection for Greater Ahmedabad including AMC and AUDA area

    20012011 2021 2035

    Population* 5,417,374 6,905,477 8,231,375 10,900,000. , , , , , , , ,

    CAGR (%) 2.20% 2.46% 2.32% 1.92%

    Source :Population for 2001 is taken from relevant Census of India 2001, population for 2011 & 2035 are taken from CDP - Ahmedabad

    SEC classification for Ahmedabad o ulation

    %distribution

    *2001 2011 2021 2035

    SEC A 11% 119,182 151,920 183,744 239,800

    SEC B 21.60% 234,031 298,317 360,807 470,880

    SEC C 22.10% 239,448 305,222 369,159 481,780

    SEC D 25.10% 271,952 346,655 419,271 547,180

    SEC E 20.20% 218,862 278,981 337,421 440,360

    Source: BW Marketing White book, 2006

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    Economy &DevelopmentEconomy &Development

    WorkparticipationratioofdifferentcitiesinwesternIndia

    WPR (in %)

    Sectorial distributionofemploymentinAhmedabad

    Services

    16.62%

    Mining and Quarrying

    0.40%

    Agriculture

    1.70%

    34

    3536

    37

    38

    39

    Manufacturing

    32.13%

    Transport

    9.61%

    29

    30

    31

    32

    33

    Mumbai Pune Vadodara Surat Rajkot Ahmedabad Construction

    Trade, Hotels and

    Restaurants

    33.33%

    WPR (in %)

    UrbanCWEoccupation&HWoccupationforAhmedabad

    .

    S. No.Categories %

    Source:CityMonitor2002

    r cu ure .

    2Mining andQuarrying

    0.4

    3 Manufacturing 32.1

    4 Construction 6.2

    5Trade, Hotelsand Restaurants

    33.3

    Source:TheMarketingWhiteBook,200304

    6 ransport .

    7 Services 16.6

    Total 100.0

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    Economy &DevelopmentEconomy &Development

    SardarPatelRingRoadandproposedGIFTcity

    BusRapidTransportSystem(BRTS)AhmedabadGandhinagarMetro

    GIFT

    citySardar

    Patel rin

    road

    DelhiMumbaiIndustrialCorridor

    SabarmatiRiverfrontproject

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    CBD&CommercialAreasCBD&CommercialAreas

    CoLease

    rentals INRCapitalvalues

    SABARMATI

    de Area

    psft pm)

    (INR psft)

    Old City

    Core 10- 20 800- 2000Ashram

    THALTEJ,SHILAJ

    1

    Road(CBD) 20- 45 1800- 4500

    2

    CG Road(CBD) 30- 60 3000- 6500

    OLDCITY

    CORE1

    2

    BAPUNAGAR

    BOPAL,SHELLA3 3 Gurukul 20- 30 1800- 2800

    Vastrapur 25- 40 2000- 4000

    Prahladna

    4

    MANINAGAR

    4 ar 30- 55 3000- 5500

    5

    SGHighway

    (SBD) 35- 55 3000- 6000

    SANAND Sabarmati 15- 30 1000- 2500

    Maninagar 15- 25 1200- 2500

    Bapunagar 10- 25 1000- 2500

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    ResidentialRealestateResidentialRealestate

    Code

    Area Type CapitalValues

    (INR psft)

    SABARMATI

    Old CityCore

    Traditional Houses 800- 1500

    1 Navrangp

    ura

    Apartments 2500- 4000

    2 BAPUNAGAR

    THALTEJ,SHILAJ

    aranpura par men s -

    Gurukul Apartments 1800- 2800

    Vastrapur Apartments 2500- 3500

    3 Satellite Apartments 3000- 4500

    OLDCITY

    CORE

    1BOPAL,

    SHELLA 4 Paldi,Vasna Apartments 2500-3000

    Sabarmati Apartments 2000-2500

    -4

    MANINAGAR

    SANAND

    ,Shilaj

    Bopal,Shella

    Bungalows, Rowhouses

    2400-3200

    Sanand Bun alows Row 1800- 3000houses

    Maninagar Apartments 1500-3000

    Bapunagar

    Apartments 1100- 1800

    Shahibau

    g

    Apartments 2200-4500

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    RetailRealestateRetailRealestate

    Co

    Leaserentals

    (INR psftCapitalvalues

    SABARMATI

    de Area pm) (INR psft)

    Old CityCore 20-50 1800-4500

    Ashram 7000-

    BAPUNAGAR

    THALTEJ, SHILAJ

    1 Road 70-95 10000

    2 CG Road 80-1107500-

    12000

    OLD CITYCORE

    12

    BOPAL, SHELLA

    5

    33 Gurukul 50-65 4500-7000

    Vastrapur 45-70 4500-7500

    4

    MANINAGAR

    4 Satellite 65-90 6300- 9500

    5

    SG

    Highway 70-100

    6500-

    10000

    Sabarmati 30-50 2800-5000

    Maninagar 25-45 2500-4500

    Bapunag

    ar 15-30 1500-3200

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    Tourists&BusinessVisitorsTourists&BusinessVisitors

    Actual travellers forecasting in Ahmedabad

    Purposeof

    traveling 20092010 20102011 20112012 20122013 20132014 20142015 20152016

    Business 14.40 53% 15.26 53% 16.18 53% 17.15 53% 18.18 53% 19.27 53% 20.43 53%

    Leisure 2.17 8% 2.30 8% 2.44 8% 2.59 8% 2.74 8% 2.91 8% 3.08 8%

    Religion 9.51 35% 10.08 35% 10.69 35% 11.33 35% 12.01 35% 12.73 35% 13.49 35%

    Other 1.09 4% 1.15 4% 1.22 4% 1.29 4% 1.37 4% 1.45 4% 1.54 4%

    27.17 28.80 30.53 32.36 34.30 36.36 38.54

    Source: Gujarat Tourism Corporation Limited

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    OverviewofhospitalitysectorOverviewofhospitalitysector

    There are many existing hotels in Ahmedabad, while Gandhinagar has a couple of good quality hotels. Thereare about 1322 star category hotel rooms, inclusive of 3 star, 4 star and 5 star category hotels, in Ahmedabad.The average occupancy in these hotels is around 75%. Many national and international hotel chains arescouting for and in the city and some have finalised locations and plots for hotels in the city.

    Locations of Hotels in Ahmedabad

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    InventoryofexistinghotelsInventoryofexistinghotels

    Sr.No. Name& No.ofRooms Occupancyin Tariff(INRperroomnight)

    Fivestarhotels

    c

    1 Taj ResidencyUmmed 91 55% 780016000

    2 LeMaridien 63 60% 8000

    13500

    4 Mariott parkland 160 NA 750010000

    5 Inder Residency 79 60% 50007800

    Fourstarhotels

    Sr.No. Name& No.ofRooms Occupancy(oct'09) Tariff

    Address

    2 ComfortInnSunset 33 58% 40006000

    3 St.Laurn 75 NA NA

    4 Hotel Gin er 75 NA 2599

    5 HotelCountryinn 75 NA NA

    Total 308 62%

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    InventoryofexistinghotelsInventoryofexistinghotels

    Three star hotelsSr.No. Name& No.ofRooms Occupancyin% Tariff (INRperroomnight)

    Address

    1 FortuneHotelLandmark 96 65% 720010700

    2 QualityInnRivera 69 60% 30004000

    3 TheWestend 37 65% 21002600

    4 HotelRoyalHighness 47 70% 25004200

    5 HotelKanak 28 60% 23005000

    6 HotelNalanda 44 65% 30004000

    7 SilverOakClub&Resort 45 75% 30004500

    8 CambaySapphire(3starhotel), 55 50% 18003200

    9 NestHotel 44 70% 20003000

    10 HotelPresident 58 65% 28003700

    11 HotelChicago 35 70% 52006500

    12 RockRegency 50 70% 12001800

    13 HotelRitzInn 48 60% 16003000

    14 The Grand Bha wati 36 75% 38007000

    15 HotelGoldenPlaza 20 65% 20004000

    16 HotelPride 32 55% 16003400

    17 HotelLemontree 60 60% 25005000

    18 HotelMetropole 45 75% 20004500

    19 AmbassadorHotel 25 55% 17503150

    20 TheChambers 28 70% 23953595

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    DemandSupplyGapDemandSupplyGap

    Demand assessment assuming CAGR of 12% in tourist arrival

    Year 20092010 20102011 20112012 20122013

    TouristarrivalinAhmedabadcity(inlakhs) 28.78 32.23 36.10 40.43

    Starcategorytourists@75% 2,158,223 2,417,210 2,707,275 3,032,148

    [email protected] 3,237,335 3,625,815 4,060,912 4,548,222

    Roomnightdemand@50% 4435 4967 5563 6230

    ExistingStock(no.ofrooms)

    Considering10%unaccounted

    Supply 385 492 450 650

    Cumulativestock 1857 2349 2799 3449

    Gap(noofrooms) 1650 1444 1365 1057

    Demand assessment assuming CAGR of 9% in tourist arrival

    Gap(noofrooms) 1526 1176 924 410

    Demand assessment assuming CAGR of 6% in tourist arrival

    Gap(no.ofrooms) 1402 915 507 189

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    Proposedhotelsaspermarket

    intelligence

    Proposedhotelsaspermarket

    intelligence

    Sr.No Name Location Promoter Hotelbrand No.of

    rooms

    proposed

    Category

    1 ITCnarmada Keshvbaug,

    vastrapur,Ring

    road

    Welcomegroup ITChotels 100 5star

    2 Shantikunj servicedapartment Paldi Orienthospitalities NA 26 4star/budget

    3 Raddison Asrhramroad Raddison NA 80 4star

    4 Orchid SGHighway Orchid NA 100 5star

    5 Dawny day Satellite Dawnyday NA 50 4star

    6 GalaHotel Drivein Navneetgroup NA 300 4star

    7 Proposedhotel Vastrapur AlphaG NA 100 5star

    8 Crownplaza Shapath5,SG

    Hi hwa

    Savvy

    infrastructure

    Crownhotels 100 5star

    9 Proposedhotel Prahladnagar Parshvanathgroup NA 100 5star

    10 Proposedhotel SGHighway Rajtravelsgroup NA 300 5star

    ropose o e g way oen xgroup ur o e s s ar

    12 Proposedhotel Paldi Panoramic

    universalsLtd

    NA 36 4star

    13 Proposedhotel CGRoad Intercontinental NA 75 4star

    o e s

    1467

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    FutureOutlookFutureOutlook

    . .

    isincreasingeveryyear.

    Hospitalitymarketislikelytowitnessahugeupswingduetocommercialandindustrial

    .

    incomingyears.

    Demandwillincreaseascommercialspacesareaddinginthecitystock.

    ActiveGovernmentpolicies,UrbanInfrastructure,lowpricesoflandandrealestate,

    availabilityofland,Positivesupportfromtourismdepartmentandgrowthofthecityarekeyfactorstodevelopahotelconsideringoptimumproductmix.

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