การประชุมวิชาการระดับชาติ ประจําปี...

2557

:

13 14 2557

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2557

2557 (..2015)

: (Local Economy Development)

(Proceeding)

(1)

(2)

32 2

6

1 2

43

33 56

59 4

3 155

2.7

13 2557

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2557

NTC 2557

2557

:

1

2557 :

5

12

Network Design for Connecting Anytime Anywhere: An Introduction to Delay Tolerant Network

Assoc. Prof. Akihiro Fujihara Fukui University of Technology

38

Fukui University of Technology & Nation University

The Charm of two cities : Fukui & Lampang

43

Short films of Local Towns Situation - The Charm of Lampang

- The Charm of Bangkok and Phitsanulok

46

Work shop - Design and Use of Local Materials

Design and Use of Lampang Phasin ()

50

- Design and Use of Fukui Traditional Paper

Professor Koichi Nishio, Fukui University of Technology,

Professor Koichi Nichio, Fukui University of Technology.

. . .

55

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2557

Design and Use of Fukui Traditional Paper

Nation University

57

58

.

65

73

80

84

88

92

100

104

112

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121

2

133

140

147

2

154

161

3

168

2

177

185

194

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1

202

4

()

210

( ()

216

35

()

224

4 ()

231

238

2

246

254

262

()

269

()

276

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2

283

2

290

2

298

305

-

314

21

322

331

339

345

5 ()

353

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3

360

()

367

.

373

.

387

*****************

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NTC 2557

2557

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NTC 2557

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2557

2557 :

13-14 2557

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(AEC) .. 2558 (.. 2015)

2557 : (Local

Economy Development)

- 2 -

2557

1. /

2.

3. LAMPANG U TOWN :

Local Economy Development

1.

() OTOP

2.

2.1

2.2

2.3

3. (MOU)

13 - 14 2557 08.30 16.00

2557

1. 2.

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2557

NTC 2557

.

.

. .

.

. .

. .

. .

. .

. .

. .

. Associate Professor Fujihara Akihiro

. .

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2557 :

13-14 2557

13 2557

08.30-09.00 . -

09.00-09.30 . - 2557

..

,

()

Professor Fujihara , Management and Information

Sciences, Fukui University of Technology

- .

Auditorium

09.30-10.00 . - Network Design for

Connecting Anytime Anywhere: An Introduction to

Delay Tolerant Network

Assoc. Prof. Akihiro Fujihara Fukui University

of Technology

Auditorium

10.00-11.30 . Fukui University of

Technology & Nation University


Auditorium

10.05-10.30 . (1) Short Films of Local Towns attentions

by Assoc. Prof. Tsuyoshi KIGAWA, Fukui

University of Technology

Auditorium

( 25 )

10.30-10.45 . / (15 )

10.45-11.15 . (2) Short films of Local Towns Situation

.

- The Charm of Lampang

- The Charm of Bangkok and Phitsanulok .

Auditorium

( 10 )

11.15-11.30 . /

- 6 -

2557

11.30-12.00 .


12.00-13.00 .

13.15-16.00 . 1. 1

2. 2

3. Fukui University of

Technology & Nation University Design and Use of

Local Materials

4.

: Fukui University of Technology

5. Fukui

University & Nation University

BA/Information Section/Design

Auditorium

1203

1205

1207

1204

16.00 . Auditorium

14 2557

08.30-09.00 . -

09.00-12.00 . Work shop

Design and Use of Local Materials

Auditorium

09.00-09.45 . Design and Use of Lampang Phasin ()

Professor Koichi Nichio, Fukui University.

Auditorium

09.45-10.00 . / Auditorium

10.00-10.45 . Design and Use of Fukui Traditional Paper

Nation University

Auditorium

10.45-11.15 . / Auditorium

- 7 -

2557

11.15-11.45 . -

Traditional Material and Cultural

Exchange

.

()

Auditorium

11.45-12.15 .


Auditorium

12.15-13.00 . -

13.15-16.00 . - 3

- 4

Auditorium

1203

16.00 . Auditorium

- 8 -

2557

2557 .

Oral Presentation

13 2557 13.15-16.00 . Auditorium ( 1)

13.15 .

: .

58

13.30 .

: .

65

13.45 .

:

73

14.00 .

:

112

14.15 .

:

121

14.30 . -

: ..

314

14.45 .

:

339

15.00 . ()

:

367

15.15 .

:

331

15.30 .

2

:

290

15.45 .

2

: .

298

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13 2557 13.15-16.00 . Auditorium ( 2)

13.15 .

:

305

13.30 .

:

345

13.45 .

5 ()

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353

14.00 .

3

:

360

14.15 .

21

:

322

14.30 .

2

:

133

14.45 .

:

140

15.00 .

:

147

15.15 .

2

:

154

15.30 .

:

161

15.45 .

3

:

168

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14 2557 13.15-16.00 . Auditorium ( 3)

13.15 .

2

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177

13.30 .

:

185

13.45 .

:

194

14.00 .

2

:

283

14.15 .

1

:

202

14.30 .

4

: ()

210

14.45 .

: ( ()

216

15.00 .

35

: ()

224

15.15 .

:

254

15.30 .

:

238

15.45 .

2

:

246

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14 2557 13.15-16.00 . Auditorium ( 4)

13.15 .

:

80

13.30 .

:

84

13.45 .

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88

14.00 .

:

92

14.15 .

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100

14.30 .

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104

14.45 . 4

: ()

231

15.00 .

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262

15.15 .

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269

15.30 .

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276

- 12 -

2557

1

Adsorption of Basic Dye by Low Cost Adsorbent in Fix-

Bed Column

.

2

Determination the Effect of Temperature on Capsaicin

Content in Baked Chili

.

3

2

The Effects of Using the Classification Skills Training and

Learning Achievement on Prathomsuksa 2 Students in

Watkhuangsing School Mueang District Chiangmai

Province.

.

4

Marketing Strategies that Affect the Successful

Operation of a Furniture in Lampang

5

Cultural Tourism Management of Tambon Nakaew,

Kaokha , Lampang

6

Condominium Purchase Decision Affecting to Integrated

Marketing Communication and Marketing Mix of Buyer

7

1

The Decision to Use Mobile Application on

Smartphones Banking of Customers in Government

Savings Bank, Lampang District 1

- 13 -

2557

8

An Assessment of Being the Learning Organization of

Government Saving Bank's Tellers in Branches Under

Phrae District Office

9

Comparison of Expectation and Perceived Reality in

Bancassurance : Case Study of Krungthai Bank's

Employer in Lampang Province

10

The Development Skill for Readiness to ASEAN

Economic Community of The Krungthai Bank Employee

in Lampang Province.

11

Ability Development Preparation for Asean Economics

Community-AEC of Lampang Local Government Staff

12

Credit Considerations Affecting the Choice of Financial

Services Companies Sunee Leasing

13

Consumers Perceptions and Behaviors Toward Korean

Wave in Lampang City Municipality, Lampang Province

- 14 -

2557

14

Recognition About the Marketing Mix Factors Affecting

Customers Choice in Spa Service at Amphermuang,

Lampang Province

15

The Marketing Mix Perception Toward the Selection of

Government Saving Banks Smart Life Visa Debit Card:

Case Study of the Government Saving Bank, Thoen

Branch in Lampang Province

16

.

The Expectation and Satisfy Action of Clients to the

Quality of Service Krung Thai Bank Public Company

Limited, Ampur Maemoh, Lampang

17

Customer Expectations and Satisfactions for Mobile

Unit Service From the Government Savings Bank in

Lampang

18 Internet

Banking

Knowledge and Attitudes Affecting Internet Banking

Usage Decision Among Customers of Government

Savings Bank, Lampang Province

19

()

The Relationship Between the Quality of Working Life

and Organizational Commitment of Krungthai Bank

Company Limited Employees Under the Office of

Administrative Lampang

- 15 -

2557

20

Quality of Services Towards the Sportswear and Sport

Equipment Sale Promotion in Lampang Province

21

(SMEs)

Characteristics of Entrepreneur that Affect the Success

of Small and Medium-Sized Enterprises (SMEs) in the

City of Lampang

22

The Characteristic of the Customers, Affecting to the

Success of Bank People Loan Provided by the

Government Saving Bank, Nam Thong Branch

23

Cost and Return of Organic Chinese Chives in Lampang

Province

24

Cost and Return of Mushroom Farm in Lampang

Province

25

Cost and Return of Para-Rubber Project Investment in

Lampang

26

Good Governance in Administration Affecting to Service

Quality of Credit Union in Muang District, Lampang

- 16 -

2557

27

Factors Relating to Loyalty of Private School's

Employees in Muang District, Lampang Province

28

:

Factors Affecting Consumers Purchasing Decision on

Modified Muffler for Motorcycle in Lampang: Case

Study of Neung Modified Shop.

29

Factors Influencing the Decision Making in Studying

Master Nation University of Commission Lampang

Government Complex

30

Internet Banking

Factors Affecting Information Technology Internet

Banking of Government Saving Bank' Customers in

Phrae

31

Factors Affecting the Satisfaction of the Service Quality

of Thai Massage in Mueang Lampang District, Lampang

Province

32

Factors Affecting the Success of Community Handicraft

Business Support and Promotion in the Muang My Sub-

District Administrative Organization, Chaehom District,

Lampang Province

- 17 -

2557

33

Demographic Factors Influencing Consumer Buying

Behavior in Grocery Stores in Lampang

34

Factor Influencing Behavior Selection Of Beauty Clinics

in Muang Lampang

35

The Marketing Mix Factors Affecting Customer Decision

Towards Selecting Car Care in Wiang Pa Pao Chiang Rai

District

36

.

(.)

Marketing Mix Relating to Mae Moh Branch Krungthai

Bank Customer Behaviors in Using Krungthai Thanawat

Loan Service Case Study of Electricity Generating

Authority of Thailands Employer in MaeMoh District.

37

Marketing Mix Factors Affecting Decision to Deposit

Special Saving Type With the Government Savings

Bank, Central Plaza Lampang Branch

38

Marketing Mix and Customers' Attitude Affecting

Responses of Pre-owned Home Purchasers in Muang

District, Lampang Province

- 18 -

2557

39

The Marketing Mix That Affect the Decision to Use a

Car Garage in the District of Lampang

40

Marketing Mix Factors Affecting to Usage Behavior in

Deposit Service of Government Savings Bank, Song

Branch, Song, Phrae

41

Behaviors of Online Shopping of Working Age Group in

Muang District, Lampang Province

42

The Image and Service Quality Towards the Customers

Banking Service Selection at Government Savings Bank:

Branch in Nam Thong ,Lampang

43

The Transformational Leadership Affecting the

Efficiency and Effectiveness of Work Performance and

Activities of the Operation Section Chiefs of Local

Administrative Organizations in Lampang Province.

44

Transformational Leadership Affecting to Administration

of Agricultural Cooperative in Lampang

- 19 -

2557

45

9

Leadership Affecting Morale and Motivation of

Government Savings Bank Regional 9 s Employees

46

Dimension That Cause Happy at Work of Lampang

Administration Staff

47

Perception of the Business Operators Towards the

Tourism Strategic Implementation of Lampang Province

48

Motivation Affecting the Imployee Performance

Efficiency of Vocational Education Lampang Province

49

Category of Leadership that Influence the Employee's

Strain Who Work in Lampang Local Government

50

Environmental Organizations that Have an Impact on

Financial Risk and Account of the Local Government in

Lampang

51

Reasons of Overdue Payment from Debtors in Peoples

Bank Project by the Government Savings Bank Phrae

- 20 -

2557

52

The Geographical Indicator and the Marketing Mix

Which are Related With the Recognition in value of the

Lampang Chicken Bowls

53

Good Governance Has a Major Impact on the Efficiency

of Operating the Village Fund, Tumbon Ton Thong

Chai, Ampher Muang, Lampang

54

:

A Study of Motives Influential to Operation Effectiveness

of Personnel Working for Loan Formalities Operation

Center of a Thai Commercial Bank

55

: ()

Guidelines to Motivate Creative Employees in

Organization: Case Study of Index Creative Public

Company Limited.

56

Factors Affecting Customers Buying Decision Behavior for

Construction Material Supplies from Modern Trade Stores

in Bangkok Metropolitan Region

57

:

Influencing Factors to Attitude and Awareness of Risk

Management Case Study: an Import Export Company

- 21 -

2557

58

Factors Influential to Rice Farmers Decision to

Agricultural Machine for Land Preparation: Sapphaya

Amphoe, Chainat Province, Thailand

59

Factors Influential to Viewers Behavior in Their Viewing

of News Program on Television: Bangkok Metropolitan

Area

60

3G

Factors Affecting Consumers Behavior and Marketing Mix

Factors on 3G Mobile Networking Providers in Bangkok

Metropolitan Area

61

:

Marketing Mix Affecting Consumers Decision Making on

the Buying of Toyota Prius Hybrid Vehicle

62

()

Marketing Mix Influencing Customers Satisfaction on

Event Marketing Held: A Case Study of Index Creative

Village PLC.

63

Parents Demand on Child Development Center

Performance in Sala Sub-district Municipality, Ko Kha


- 22 -

2557

64

1

Performance on Student Care and Assistance System of

Small-Sized Schools in Mae Moh District under Lampang

Primary Educational Service Area Office 1

65

Readiness and Guidelines of School Development for

ASEAN Community in Anantayot Network Schools, Hang

Chat District, Lampang Province

66

35

Academic Affairs Administration for Learning Achievement

Enhance in Schools under Secondary Educational Service

Area Office 35

67

Education Management upon Performance Standards in

Child Development Centers under Mae Wa Sub-district

Administrative Organization, Thoen District, Lampang

Province

68

2

School Management Based on Sufficiency Philosophy of

School Network Center in Mae Prik District under Lampang


- 23 -

2557

69

Early Childhood Curriculum Management on Activities in

Child Development Centers of Wang Phrao Sub-district, Ko

Kha District, Lampang Province

70

2

Internal Quality Assurance of Schools in Mae Prik District

under Lampang Primary Educational Service Area Office 2

71

2

Community Participation on Education Management in

Huay Kee Nok Wittaya School under Lampang Primary

Educational Service Area Office 2

72

Community Participation on Educational Administration of

Child Development Center in Mae Sook Sub-district, Chae

Hom District, Lampang Province.

73

Community Participation on Child Development Center

Performance of Local Government under Muang Mai

Sub-district Administrative Organization, Chae Hom


74

Parents Demand on Performance Standards of Child

Development Centers in Na Kaew Sub-district, Ko Kha


- 24 -

2557

75

Demand on Education Management in Child

Development Centers of Mae Pu Sub-district

Municipality, Mae Prik District, Lampang Province

76

Readiness of Education Management in Multicultural

Context of Child Development Centers in Wang Phrao

Sub-district Municipality, Ko Kha District, Lampang

Province

77

5 ()

Parents Satisfaction on Education Management in

Thesaban 5 School (Ban Sriboonrueng) under Lampang

City Municipality, Lampang Province

78

Parents Satisfaction on Education Management of

Primary Schools in Wiengmok Sub-district, Thoen District,

Lampang Province

79

Parents Satisfaction toward School Management of Child

Development Center under Na Pong Sub-district

Administrative Organization, Thoen District, Lampang

Province

- 25 -

2557

80

Parents Satisfaction toward Participation in Child

Development Center Management under Ban Kho Sub-

district Administrative Organization, Muang Pan District,

Lampang Province

81

Performance of Academic Affairs Standards and

Curriculum Activities of Child Development Center, Lai

Hin Sub-district Municipality, Ko Kha District, Lampang

Province

82

1

Attitude of Administrators and Primary Teachers towards

Performance Levels on Internal Quality Assurance

Process of Schools under Anantayot Network and

Education, Religion, and Culture Division of Lampang

Provincial Administrative Organization and Lampang


83

Community Role toward Development of Child

Development Center, Maesok, Sub-district, Chaehom


- 26 -

2557

84

Efficiency of Academic Affairs Administration on the

Curriculum in Child Development Centers under Thung

Fai Sub-district Administrative Organization, Muang


85

Determinants of Parents in Choosing Private Schools,

Thoen District, Lampang Province

86

1

2

Determinants of Academic Affairs Administration of

Thoen 1 School Network under Lampang Primary


87

Problems and Promotion Guidelines on Information

Technology Application of Teachers in Child

Development Centers, Ko Kha District, Lampang Province.

88

Results of Performance Standards in Child Development

Centers of Tambon Mae Prik and Ban Mae Tang, Mae Prik


89

Results of Performance Standards in Child Development

Centers under Ban Pao Sub-district Administrative

Organization, Muang District, Lampang Province

- 27 -

2557

90

Administrator Leadership in Educational Institution

Network of Mae Prik District, Lampang Province

91

Performance Standards of Child Development Centers

in Lampang Luang Sub-district Municipality, Ko Kha


92

.

. Performance of Academic Affairs Standards and

Curriculum Activities of Child Development Center, Lai

Hin Sub-district Municipality, Ko Kha District, Lampang

Province

93

2556

Academic Affairs Administration of Pha Pang Wittaya

School in the Academic Year B.E. 2556, Mae Prik


94

Participative Management of Early Childhood Education

in Child Development Centers of Mae Wa Sub-district,

Thoen District, Lampang Province

- 28 -

2557

95

Problems and Development Guidelines for Educational

Administration in Child Development Centers under Na

Pong Sub-district Administrative Organization, Thoen


96

Knowledge Management of Wat Huay Kiang Learning

Center, San Sai District, Chiang Mai Province.

97

Appropriation in Management with Principles of Good

Governance within the Soppad Subdistrict Administration,

Mae Moh District, Lampang Province

98

Applying Self-sufficiency Economy in Life Maintenance of

the People in Kheelek Sub-District, Mae Rim District,

Chiang Mai Province.

()

99

Management of One-Tambon-One-Product (OTOP)

Entrepreneurship Development of Thasala Sub-District

Municipality, Muang District, ChiangMai Province.

100 ...

-

Development of the Funeral Service Support for the

Customers of the Bank for Agriculture and Agricultural

Cooperatives, Chiang Mai - Northern Branch.

- 29 -

2557

101

The Participation of Local Public in Prevention and Drugs

Enforcement in Saroi Sub-district Boundary in Wang Chin

District, Phrae Province

...

102

Peoples Satisfaction in the Development of the Ban

Sadet Municipality Muang Lampang District, Lampang

Province

103

People Participation in Solving Narcotic Addiction

Problem in San Klan Sub-District, San Kamphaeng District,


104

Public Participation in Local Development Planning of

Jaehom Subdistrict Administrative Organization, Jaehom


105

Public Participation in Three Year Development Planning

of Ban Kor Subdistrict Administrative Organization, Muang

Pan District, Lampang Province

106

Local Public Participation in Ban HuaThung Community

Forestry Management at Ban Lang Sub-district,

MueangLampang District, Lampang Province

- 30 -

2557

107

Participation of Local Citizens on Developing for Social

Communities in Sop Prap Sub-district Municipality, Sop

Prap District, Lampang Province

()

108

Readiness of Piang Luang Sub-District Administrative

Organization in Being Upgraded to Piang Luang

Municipality,Wiang Haeng District, Chiang Mai Province.

109

Satisfaction of People for the Administration of the

Executive at Sermsai Subdistrict Municipality, Sermngam


110

Satisfaction of the People with the Implementation of

Transparent and Standardized Police Development

Strategy the Case Study of the Long Khord Provincial

Police Station, Phrao District, Chiang Mai Province.

...

111

Peoples satisfaction towards the services provided by

the Office of Lampang Provincial Transportation,

Mueang Lampang District, Lampang Province

112

Satisfaction of the People with the Policy

Implementation of San Klang Sub-District Administrative

Organization Executive Members, San Kam Phaeng

District, Chiang Mai Province.

- 31 -

2557

113

Satisfaction of AIDS Patients Towards Allowance Service

of Muang Yao Municipality, Hang Chat District, Lampang

Province.

114

Satisfaction of the Elderly People Towards Allowance

Service of Thungfai Sub-district Administrative

Organization Muang Lampang District, Lampang Province.

115

Appropriation of Allowance Service for People with

Disability Of MaeKoeng Subdistrict Administrative

Organization, Wangchin District, Phrae Province.

116

The Sustainable of Land Management in Certificate of

Land Right of documents Project in Tung Fai Sub-

district, Muang District, Lampang Province.

117

Appropriateness of the operations of Sandonkaew

Sub-district Community Welfare Fund, Maetha District,

Lampang Province

118

Appropriation in Management with Principles of Good

Governance within the Mueng Lampang Provincial Police

Station, Mueang Lampang District, Lampang Province

...

- 32 -

2557

119

Appropriation of Community Development in

Patan-Nakrua Sub-district Municipality, Mae Tha District,

Lampang Province

120

Quality of the Service Provided by Chiang Mai Land

Office, Doi Saket Branch.

121 D.A.R.E.

:

D.A.R.E Project and the Solution of the Drug Addiction

Problem in School the Case Study: Ban Tung Loi School,

Omkoi District, Chiang Mai Province.

...

122

Attitude of the People Towards the Operation of Non-

Governmental Organizations in the Areas in Mon Jong

Sub-District, Omkoi District, Chiang Mai Province.

123

:

Attitude of Buddhist Monks Toward Clergy Management

of Sangha Supreme Council of Thailand: the Case Study

of San Sai District, Chiang Mai Province.

124

.

Attitude Toward the Task Performance on Disaster

Prevention and Mitigation of Members of San Phranet

Sub-District Municipality Civil Defense Volunteer Project,

San Sai District, Chiang Mai Province.

- 33 -

2557

125

Attitudes of Local Public towards the Recognition of

Information of NakhonLampang Municipality,

MuangLampang District, Lampang Province

126

Guideline for Promoting Sustainable Tourism of Piang

Luang Sub-districr, Wiang Haeng District, Chiang Mai

Province.

127

Guideline for Sport Promotion for the Youths in Ban Phai

Sub-District, San Sai District, Chiang Mai Province.

128

:

Role of the Sub-District Headman and Village Chief

during ASEAN Community Period, Doi Saket District,


129

Peoples role in the 3-year Development Plan making

Process: Case study Nakrua Sub-district Municipality,

Maetha District, Lampang Province

130

Roles of Public Radio Stations in Chiang Mai Province.

131

Effectiveness of Service Provision of Chiang Mai Province

Islamic Council.

- 34 -

2557

132

:

Effectiveness of Rural Industry Development Supporting

Project: the Case Study on the Complete-Cycle

Ready-Made Dress Producing Center for San Sai District,


133

Efficiency of Operation Development Quality of Children

and youth life with in Chae Hom Subdistrict

Administrative Organization Chae Hom District Lampang

Province

134

Operation Efficiency of Life Support Allowance For the

Elderly of Wang ngern Sub-district Administrative

Organization, Maetha District, Lampang Province

135

The Efficiency of One Baht Per Day Savings Group for

Community Welfare, Tambon Muang Yao, Hang Chat


136

Capacity of Implementation of Mae Tip Sub-district

Administrative Organization, Ngao District, Lampang

Province

137

Administrative Efficiency of the Committee for the

Nakrua Sub-district Ormboon Wan-la-baht Community

Welfare Fund, Maetha District, Lampang Province

- 35 -

2557

138

The Effective Management of the Wang Chin Police

Station at Wang Chin District, Phrae Province

..

139

Administrative Efficiency of Borhaew Sub-district

Administrative Organization, Mueang Lampang District,

Lampang Province

140

Effectiveness of the Buddhist Propagation of thet

Monks, San Sai District, Chiang Mai Province.

( )

141

Efficiency in Public Services of the Wang Pong District

Community Development Office in Phetchabun Province

142

The study of the morale effect factors of the

Government officers at Ta-pa Subdistrict Municipality

KoKha District Lampang Province

143

Achievement of the work process Improvement and

Reducing the work process for Public Services Project of

Bankor Subdistrict Administrative Organization,Muang Pan


- 36 -

2557

144

Achievement of Administration of Hang Chat Sub-

district Municipality, Hang Chat District, Lampang

Province

145

Achievement of Waste Management of Baan Pantao,

Maesan Sub-district, Hangchat District, Lampang province

146

Achievement of the Administration and Management of

Child Development Center, Saroy Sub-district

Administrative Organization, Wangchin District, Phrae

Province

147

Achievement in Quality of Life Development of the

Personnel of Mae Koeng Subdistrict Administrative

Organization, Wangchin District, Phrae Province

148

The Effectiveness of Public Service of the Wang Chin

Police Station, Wang Chin District, Phrae Province

...

149

Effect of the Operation Carried out by the Health

Promoting Hospital in San Klan Sub-District, San

Kamphaeng District, Chiang Mai Province, on the diabetes

Patients by Gender.

- 37 -

2557

150

:

Management of Buddhist Temple: Wat Phrathat Doisaket,

Doi Saket District, Chiang Mai Province.

()

151

Motivation in Tax Payment of People in Bankhor

Subdistrict Administrative Organization, Muangpan


152

A Study of Computer Ethics of Education Personnel:

A Case Study of Nation University in Lampang Province

153

A Study of Technology Ethics of Student:

A Case Study of Nation University in Lampang Province

154

Key Performance Indicator Online System

155

Advisor Online System Case Study of Faculty of

Information Technology Nation University

- 38 -

2557

Network Design for Connecting Anytime Anywhere: An Introduction to Delay Tolerant Network

Assoc. Prof. Akihiro Fujihara Fukui University of Technology

- 39 -

2557

- 40 -

2557

- 41 -

2557

- 42 -

2557

- 43 -

2557



(1)

Land of smile

Short

film Local town Fukui

8 Local town

(2) Distilling the potential charms of local towns by means of Short Films. by Associate Professor Tsuyoshi KIGAWA, Fukui University of Technology, Japan

Abstract:

In Japan, Short Films of Local Towns attract attentions. Nation university locates in

Lampang, FUT in FUKUI, as universities in Local Towns, We would like to propose to

discuss how the films can distill the potential charms of local towns. By discussing, we

can understand our cultures and share the techniques extracting the charms.

(3) Introducing the situation of Thailand.

Subject 20-30

- 44 -

2557

Thai

Short Film

(4) What is the Charms in lampang :

"

"" ""

"" ""

3

(5) What is the Charms in lampang :

()

- 45 -

2557

- 46 -

2557

- 47 -

2557

- 48 -

2557

- 49 -

2557

- 50 -

2557

Work shop

Design and Use of Local Materials

- 51 -

2557

- 52 -

2557

- 53 -

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- 54 -

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- 55 -

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- 56 -

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- 57 -

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Study of Satisfaction on Stop-motion Clip Creating Assignment

in Media and Technology Subject

01

46

(=3.74, =0.78)

(=4.02, =0.76)

:

Abstract The objective of this classroom research is to study the satisfaction on stop-motion video clip

creating assignment in Media and Technology subject in order to develop a teaching technique with the

learner-centeredness. The data sampling of 46 students consisting of accounting, marketing and

communication arts majors is collected. The methodology comprises seven steps objectives

explanation, pre-assigning evaluation, video training, supporting and following with social-media,

presentation, post-learning evaluation, and conclusion. Tools are documents, teaching media, social

media, e-learning system, and questionnaire.

Research finding has shown that the satisfaction of post-learning is at high level (=3.78 and

=0.79), of which marketing group is the high (=4.02 and =0.76). This corresponds to the satisfaction

of marketing group have higher score than other group. It is concluded that the stop-motion video clip

creating assignment results in the high level of satisfaction and high learning achievement.

Keywords: Stop-Motion, Assignment, Classroom Research, Clip Video

1

Burin Rujjanapan, Computer Science, Faculty of Information Technology, Nation University

- 59 -

2557

( , 2549)

2.6

1 5 (., 2554)

( , 2555)

(Identity)

(Communication Skill)

1.

2.

(TECH 101)

1/2557 46 2 1 29

2 17 7 10

46

2557 2557 ( 1 2557)

- 60 -

2557

6 1)

2) 3) 4) 5)

6)

7 1)

2) 3) 4)

5) 6)

7)

2

1.

() () A B C D F

2.00 C

2. (chi-square)

4.215.00

3.414.20 2.613.40 1.812.60

1.001.80 ( , 2543)

42

26 7 9 3

(=3.95, =0.78)

(=4.07, =0.78)

(=3.77, =0.76) (=3.83, =0.76)

3

(=3.74, =0.78)

(=3.65, =0.75)

(=3.78, =0.97) (=4.02, =0.76)

10 7 1 1

- 61 -

2557

1

A 5 10.87 B 2

4.35 C 3 6.52 D 5

10.87 F 31 67.39

1) F 67.39 2)

A 10.87 3) D 10.87 4) C 6.52 5) B 4.35

Pearson Chi-square sig 0.007

0.05 H0 H1

(=3.95, =0.78) (=3.74, =0.78)

D F 40

93.10

(2556)

1

(2553)

3 (=

3.74, =0.78) 8 1)

2)

3) 4)

5) 6) /

7) 8)

2 1)

2)

- 62 -

2557

(2549)

(2544)

(2544)

sig = 0.007

(2546)

1

1

- 63 -

2557

4

(TECH 101)

..

. (2549). 2

. http://goo.gl/ktZymb. 15 2556.

. (2543). Minitab SPSS

SAS. : .

. (2555). . http://goo.gl/cJNVNs. 24 2557.

. (2556).

.1-6.

2556.

. (2544).

. :

. (2555). 2555 57.

http://doc.nation.ac.th/tqa2/Strategy%20Plan.NTU%202555-57.pdf. 15

2556.

. (2546). .

. http://goo.gl/fnoIX6.

15 2556.

- 64 -

2557

. (2553). 1

. BU Academic Review. 9 1

2553. .

.. .. . . (2544).

.

http://goo.gl/XeCndF. 12 2557.

(.). (2554). .

: .

- 65 -

2557

1

Communication Management in Faculty of Communication Arts in

Private University

(A. Sorasuchat) 2

1) 2)

3)

2

1 4 4

400

2

2

:

1

2 .

[email protected]

mailto:[email protected]

- 66 -

2557

Abstract The objectives of this research were to study 1) Communication Management in Faculty of

Communication Arts in private university 2) Problem or Threat of Communication in Faculty of

Communication in private university 3) The Suggestion to develop communication in Faculty of

Communication Arts in private university affect to efficiency of Instructional Learning Process.

This was a combined qualitative and quantitative research. The population and sample has 2

groups and the first group was the personnel in faculty of communication arts. The second was the

student that male and female year 1-4 in faculty of communication arts in private university that in

Bangkok and Provincial. The sample size is 400 unit that from multi sampling. Tools of research is

depth interview, observation and questionnaire form. The Qualitative data were analyzed using

descriptive analysis and Quantitative data were analyzed using frequency, percentage, mean, standard

deviation and multiple regression.

The result showed that 1) communication in Faculty of Communication Arts in Private

University is 2 way communication. That is horizontal platform and vertical platform. The

Communication Management was set strategies to compatible with strategies in faculty. Manage in the

sender. For the Messages, there are formal messages and informal messages. The informal messages

have 2 types. The first was about information of the student and the second was about information of

personnel in faculty of communication arts. Many applied media were used. Sometimes the local

language was used by the personal media. The receiver management was asked about perception

gratification of the student about information and learning process. The objectives were to study about the

problems in communication process and problems in learning process and used the data to develop

the communication and learning process.

Keyword: Corporate Communication, Communicate applies, Problem of Communication

1. .

2555 20

4 (: http://www.cuas.or.th/index.php)

( , 2545)

( , 2547)

- 67 -

2557

2. (1)

(2)

(3)

(4)

(5)

(2546)

2

3.

1-4 ,

1 4, , 400

0.45 95% 5% P = 0.45, Z = 1.96

95%, e = 0.05 = 380.16

- 68 -

2557

380

400

(Descriptive Analysis)

4. 2

2

2

3 (Share Values)

( =1.45)

( =3.73 )

(r = 0.6)

( = 2.60)

(r = 0.2)

3 Share Values

- 69 -

2557

15

5. 2

(1927 - 1932)

1950

Qurike (2000) Julie Khan (2000: 20) Financial Assurance

Partnership Marketing Group GE Capital

(2540)

(sender)

2

- 70 -

2557

2

(2540) (Message)

(Michael L. Ray, 1982)

(media mixed)

(T. A.

Shimp,1990)

2

(2546)

- 71 -

2557

2

( = 1.45)

( = 3.73)

(r = 0.6)

(r = 0.2)

6.

[1] . (2555). Research-Base Learning (RBL) []

http://www.ssru.ac.th/linkssru/Department/Research/ce1 html

[2] . (2554). :

[3] . (2548). 7

2552

[4] . (2553). :

.

http://www.ssru.ac.th/linkssru/Department/Research/ce1

- 72 -

2557

[5] (2555). [] http://beer31181012-

103.blogspot.com/2012/09/blog-post.html ( : 22 /7/2557)

[6] (2557).

[7] (2546).

.. (). : .

[8] Annemarie Sullivan Palincsar and Ann L. Brown. (1984) Reciprocal Teaching of Comprehension

Fostering and Comprehension Monitoring Activities. Cognition and Instruction, 1984, 1(2) 117-

175 Copy right 1984, Lawrence Erlbaum Associates, Inc

- 73 -

2557

States of Administrators and Teachers Educational Processing Operation

according to the Standards of the Basic Education in Schools under the Local

Administrations in Saraburi Province.

1

256

2555 5

( X = 4.16) .05

:

Abstract

This research were to study and compare the states of administrators and teachers

educational processing operation according to the standards of the basic education in schools under the

local administrations in Saraburi Province. This was a survey research. The sample of 256 people was

selected from administrators and teachers in the academic year 2013 using stratified random sampling

technique. The instrument used was the five-scale questionnaire. The statistics applied consisted of

percentage, mean, standard deviation, t-test, and one-way analysis of variance (ANOVA). The findings

revealed that the overall difference was at a significant level of .05. Administrators and teachers

experience and institution were congruent with the research hypothesis. However, when putting their

gender, education, working position, classes taught, learning strand groups, major fields of study,

1 (Bunchuay Bun-at)

- 74 -

2557

additional responsibility and school size into consideration, it was found that they were not significantly

different. Thus, this finding was not congruent with the research hypothesis.

Keywords: Standards of the Basic Education on educational processing operation

1.

(

, 2549, 78)

..2542

16 (9)

17 (6)

8 1)

2)

3) 4)

5) 6)

7)

8)

- 75 -

2557

2.

(2546, )

5 8

(2549, )

1 10

.05 (2546, ) 12

.05

(2546, )

2

5, 6 12 .05

4

.05

(2547, )

2)

- 76 -

2557

(, 2549, 55)

..2542

4

.05

3.

3.1

20 43 706

749

3.2

749 (

, 2546, 59) 95 .05

260

3.3

1 2

1

2 (rating scale) 5

8

3.4

3.4.1

(percentage)

- 77 -

2557

3.4.2

(mean) (standard deviation)

3.4.3

(t-test)

3.4.4

(one-way ANOVA)

4.

1.

1)

2)

3) 4)

5)

6)

7) 8)

2.

.05

5.

1.

- 78 -

2557

(2545, )

2.

.05

.05

(2545, )

6.

[1] ,

: , 2545.

[2] ________, : , 2546.

[3]

: , 2548.

[4] ,

: , 2549.

[5] ,

: , 2545.

[6] ,

: , 2546.

[7] , : , 2547.

[8] ,

2 2546.

[9] ,

12 : , 2546.

[10] , : ,

2546.

- 79 -

2557

[11] ,

, 2547.

[12] Likert, Rensis, New Patterns of Management, New York : McGraw-Hill Book Company,1961.

- 80 -

2557

The Needs of the Development of Standard Dataset of Medical and Health of

Health Personnel in the Health Promoting Hospital, Nan Province.

1

2

(..)

43

.. .... 2547

294

(74.37%) 41-50 (36.11%) (66.43%) (26.00%)

21-25 (21.30%) / (67.50%)

5 (x =4.43)

, ,

, ,

(x =4.50, 4.43, 4.42, 4.41 4.41 )

: , 43 ,

,

1

Jaras Sutthaluang , jaras.sutthaluang@gmail. 2

Sanhawat Chaiwong, [email protected]

- 81 -

2557

Abstract Ministry of health sets guidelines for Health Promoting Hospital of storage infrastructure and

services in the form of the individual. Export data sets 43 files according to the standard set of medical

and health. Not only Nan province has brought a computer program used to data store. But also found

the problems, file is not correctly by the structure. The purpose aimed to study the needs of health

personnel in the Health Promoting Hospital on the development of standard dataset. The data was

collected during August-October 2014. The sample of 294 people was randomized by simple sampling,

and data collection with queries that was created by researchers. Data was analyzed by descriptive

statistics including frequency, percentage, mean and standard deviation. The results showed that the

majority were female(74.37%), the age between 41-50 years(36.11%), a bachelor's degree(66.43%), As

the registered nurse (26.00%), work experience of 21-25 years old(21.30%), and as those involved or

worker(67.50%), The average of total score for the need to develop a series was the highest needs

( x =4.43), When the separation of 5 themes including 1).the mechanism supports, 2).the integration and

development, 3).the information development and utility 4).the improvement of data and quality, and

5).the development of information management systems and associated data sets was the highest needs

( x =4.50, 4.43, 4.42, 4.41 and 4.41, respectively.

Keyword: The needs of development, Standard dataset of medical and health, Export data sets 43 files,

Health promoting hospital, Nan Province

1.

2558

(..) 43

(.)

[1] (.)

[2] 43 2557

PERSON, SERVICE PROVIDER

. [3]

..

- 82 -

2557

2.

[4] 5

1

2

3

4

5

3.

.. 855

294

....2557

277 (94.21%)

4.

(74.37%) 41-50 (36.11%)

(66.43%) (26.00%) 21-25 (21.30%) /

(67.50%)

..

, , ,

(x =4.50, 4.43, 4.42, 4.41

4.41 )

//

,

- 83 -

2557

43 ..,

.. 43

43 ,

43 .

.

..

..

5.

.. 5

[1] ,

2558 , 2558

[2] ,

2558, , 2558

[3] , 43

2557, , 2557

[4] , ,

, 2553

- 84 -

2557

Incidence and prevention behavior of Intestinal Helminthiasis among Novices

of Ratbumrungwittaya school, Thung Chang District,Nan

1

2

1 6 2557

76 2557

Kato's thick smear

Chi - square 15.13

2.71 3

(p

- 85 -

2557

for novice,Luo hilltribe nationality, and level 3 of secondary school. The behavior of no handed wash

before consuming , bare food while walking on the area of marshland or we, no handed wash after go to

the bathroom, no handed wash after touching pets was associated with intestinal helminthes infection in

the population.(P

- 86 -

2557

3.

(descriptive stud research)

1 6 2557

76

1. Kato's thick smear 2.

2 1 2

1.

2.

3.

Chi - square test Odds Ratio

4.

= / x 100

X2 Odd P-value OR (95%CI)

1. 2.019 - .338 -

2. 0.229 1.429 .714 0.329-6.199

3. 0.367 - 1.00 -

4. 17.459 - .010* -

5. / 0.958 2.919 .657 0.316-26.891

6. 8.293 0.129 .012* 0.027 - 0.613

7. 8.613 - .105 -

8. 0.117 1.340 1.00 0.250-7.199

9. 0.119 - 1.00 -

10. / 17.459 - .010* -

11. / 0.497 - 1.00 -

12. 0.119 - 1.00 -

13. 6.985 - .053 -

14. 8.613 - .105 -

15. 0.134 1.500 1.00 0.169-13.350

16. 9.844 .045 .030* .003-.593

- 87 -

2557

4.

76 15.13

2.71 3 25

45.3 38.2

(p

- 88 -

2557

Expectation of People towards Health Service in Health Promoting Hospital,

Pua District, Nan Province.

1

2

400

2557

0.05

: ,,,

Abstract The objectives of this research were to study the level of theexpectation of peopletowardshealth

service in health promoting hospital, compare the level of expectation of people towardshealth service as

classified by personal status, and study the guidelines todevelop the health services in Health Promoting

Hospital. The research samples consisted of 400 who guestservices by health promoting hospitalwhich

were selected by systematicalsampling. The tools for collecting data were questionnaires fromOctober to

November 2014The data were analyzed using frequency, percentage, mean, standard deviation. t-test, andone-way analysis of variance.The open-ended questionnaires and the data were analyzed by content

analysis. The research findings revealed as follows: Theexpectation of peopletowardshealth service in

1

Nirun Parungkan , [email protected] 2

Boonlue Chimbanrai , [email protected]

mailto:[email protected]

- 89 -

2557

health promoting hospital both in overall and individual aspects, was at a high level. Considered in each

aspect, it was found that at the high level in 5 aspects from the high level to the lower ones respectively:

health promotion services, disease control and prevention, rehabilitation and providing care for

disability people, treatment, consumer protection. The personal with differences in personal status that

were gender, educational qualification, had not different expectation. The personal with differences ages,

career, income had different expectation towardshealth service at the statistically significant levels of

0.05.

Keyword: Expectation, Health service, Health promoting hospital, Nan province

1.

[1]

[2]

[3]

1.

2.

2.

1.

[4]

2.

Maslow

- 90 -

2557

(Cognitivism)

3.

(Descriptive study) 2557

11 ( 2556- 2557) 58,502

400

(Systematic Sampling)

(Questionnaire) 1

3 1 2

(t-test)

(One-Way ANOVA)

4.

1. 64.0 31- 45

35.5 49.0 67.8

35.3 5,000 58.0

2.

(x =4.13, SD.=0.97)

2.1 (x =4.10,SD.=0.66)

1. (x =4.01 SD.= 0.89)

2.2 (x =4.12,SD.= 0.62)

(x = 4.12 ,SD.= 0.62)

2.3 (x =4.02,SD.=0.67)

(x = 4.08 ,SD.= 0.80)

2.4 (x =

3.97,SD.=0.71) (x =4.08,SD.=0.80)

2.5 (x =3.95, SD.=0.67)

(x =3.99 SD.= 0.82)

3.

3.1

(P >.05)

- 91 -

2557

3.2

(P >.05)

(P .05)

3.4

(P >.05)

(P .05)

(P .05)

5.

[1] ,

,, 2550

[2] ,

(.. 2535-2539), , 2539

[3] , , , 2553

[4] ,

, , 2548

- 92 -

2557

The Concentration of Urinary Fluoride of Health Village Volunteer

in Ma Khuea Chae sub-district , Mueang Lamphun Province.

1

2

21

409

Ion Selective Electrode (ISE)

39.5 60.5 ,

56 60 25.3, 78.5,

10 99.2, 67.9,

5,001 10,000 34.8 ., 98

. 12

( 3.2 /) 51.1

:

Abstract Ma Khuea Chae sub-district , Muang Lamphun province is a place where the amount of

fluoride in water is high in the upper north of Thailand because their mineral fluoride along underground

in the area.. The objective was to study the urinary fluoride (UF) in the of health village volunteers

(HVV) who living in the contaminated areas including 21 villages. The research design was descriptive

research. The investigated instrument of urine fluoride for 409 health village volunteers was analyzed by

using Ion Selective Electrode (ISE). The descriptive statistics was used to analysis including frequency,

percentage, mean and standard deviation. The result showed that the population was; female (60.5%),

the ages between from 56 to 60 years old (25.3%),Resided in Ma khuea Chae, since birth. 78.5 percent,

by the length of time living in an area of more than 10 years 99.2 percent, finished of elementary school

1

Yotthanan Lanak , [email protected] 2

Sanhawat Chaiwong , [email protected]

- 93 -

2557

(67.9%), income during the 5,001 to 10,000 baht (67.9%), The urinary fluoride in the health village volunteers of 12 villages (51.1%) was higher than the fluoride standard in urine (the standard of urinary

fluoride between 0.0 - 3.2 mg / L)

Keywords: urinary fluoride , Health village volunteer, Lamphun province

1.

(CaF2) 0.06 0.09

300 /

[1]

61,344 13.9 0.7 /

11.4

17,129 17 /

[2]

..2550 12

2,702 0.7 12.3

37.4

[3]

.

2.

1.

9 7 19

[4]

- 94 -

2557

0.06 0.09%

2,500

4.2% (4,200 )

(fluorocilicates)

[5]

1 25 ppm.

0.8 1.4 95

3 6

(Rift valley)

(Lake Nakuru)

2800 ppm. 5,600 150

(Fluoridation drinking water)

.. 1945 1 ppm.

28,000,000

(Inhibit demineralization and

enhance remineralization)

3 3 40 93% 20-

81% 5 ppm. (4.5

) 12

40% [6]

- 95 -

2557

2.

2.1.

[7]

2.2.

10-25%

Skeletal fluorosis

[2]

2.3.

(biological apatite)

(calcification) [2]

3. 80%

Hydrofluoric acid

0.5 mg 1-3 mg

(+)

(HF) pKa = 3.45

pH

100% [8]

- 96 -

2557

50 - 70%

pH

2-79%

4.

[9] Lethal

concentration 50 (LC50)

1 ppm. 10

ppm. (Dental fluorosis) (Skeletal fluorosis)

[10] (Wonji Shoa)

263 20 (Skeletal

fluorosis) 70.3% (185 )

(The National

Cancer Institute Toxicologycal)

16% 5% 6.9%

[11]

80 240 120 220 18F (water) : 18F (plasma

water) 80 120

79 38%

[12] (AIF3) (NaF)

1.0 ppm. (

) 1 (AIF3)

(NaF) [13]

(hypersensitive) [14] Chromosomal

aberration(CA) Micronuclei(MN) Peripheral 40

(HF) (SiF4)

Chromosomal aberration(CA) Micronuclei(MN)

- 97 -

2557

3.

(Survey research)

409

Ion Selective Electrode(ISE)

(Descriptive statistic)

4.

1 . 21

1 1.81 10.00 5.79 2.20 3.2 mg/l

2 0.94 8.20 3.44 2.08 3.2 mg/l

3 0.85 7.17 2.65 1.32 3.2 mg/l

4 1.15 9.87 3.13 1.66 3.2 mg/l

5 0.94 5.03 2.85 1.00 3.2 mg/l

6 1.43 11.50 4.25 2.26 3.2 mg/l

7 0.90 6.14 2.69 1.30 3.2 mg/l

8 0.71 7.04 2.11 1.79 3.2 mg/l

9 1.02 10.80 4.61 2.41 3.2 mg/l

10 0.93 3.35 1.64 0.66 3.2 mg/l

11 1.30 7.98 3.65 1.99 3.2 mg/l

12 2.29 8.50 3.79 1.64 3.2 mg/l

13 1.04 5.27 2.74 1.16 3.2 mg/l

14 1.30 4.80 2.59 1.10 3.2 mg/l

15 1.64 13.60 4.61 3.50 3.2 mg/l

16 4.05 9.81 6.56 2.12 3.2 mg/l

17 1.45 5.40 3.21 1.25 3.2 mg/l

18 1.89 12.50 4.04 3.08 3.2 mg/l

19 1.70 5.20 3.03 1.06 3.2 mg/l

20 1.20 10.00 5.63 3.24 3.2 mg/l

21 2 1.38 11.20 5.59 2.94 3.2 mg/l

(0.2 - 3.2 mg/l)

- 98 -

2557

5.

. 12

( 3.2 /) 51.1

.

[1] . .:

.2546.

[2] .

. 2 .:

.2550.

[3] ().(11-122545).. Appropriate

Use of Fluoride in Thailand.(139-154)

.

[4] Banks R.E. and H. Goldwhite. Fluoride Chemistry Handbook of Experimental Pharmacology. New York : Springer Verlag. Vol. 20.1993.

[5] . .

, .2543.

[6] . .:

.2541.

[7] .

..,

,. : .2553.

[8] Committee on Fluoride in Drinking Water, N.R.C. Fluoride in Drinking Water : A Scientific Review of EPA Standards National Academy of Sciences.2006.

[9] Agency for Toxic Substance and Disease Registry (ATSDR). Toxicicological profile for fluoride. Atlanta GA: U.S. Department of health and Human Services, Public Health Service. 1993.

- 99 -

2557

[10] Shifera et al.Skeletal. Fluorosis Among Retiring Employee. Qual.(11). Sugar Factory. 2nd International woekshop on Fluorosis and Defluoridation of Water. Nazreth, Ethiopia November. 1997.

[11] Armstrong W.D. and L. Singer. Fluoride Tissue Distribution Intracellular. Fluoride Concentration.1980.

[12] Isaacson, R.A., J.A. Varner and K.F.Jensen. Toxin-Induced Blood Vessel Inclusions Cause by Chronic Administration of Aluminum and Sodiumfluoride and Their Implication for Dementia. Fluoride.31(2).1998.

[13] Mullenix P.J. et al. Neurotoxicity of SodiumFluoride in Rats. Neurotoxicol Teratol(7).1998.

[14] Meng I.J. and B. Zhang. Chromosomal Abrerations and Micronuclei in Lymphocytes of Workers at a Phosphate Fertilizer Factory Fluoride.(31)1.1998.

- 100 -

2557

TheFood Sanitation and Coliform Bacteria Contamination of Restaurantin

Thung Chang District , Nan

1

2

34

15

1 2557 31 2557

55.88

60 .

34 ( 100.00)

: ,,,,

Abstract

Restaurant in Thung Chang district operate to evaluate before license keeping. The

objectives were to evaluate the standard of restaurant by using of food sanitationcriteria, and

evaluate to coliform bacteria contamination. The population was 34 restaurants in Thung

Chang municipality of responsibility. The instrument was used into 2 paths; 1). 15 items of

questionnairebased on ministry of health and 2).coliformbacteria test on hand and container.

The data collection was collected from1 October 2014to 31 October 2014. The statistical analysis was frequency, mean, percentage, standard deviation. The illustration foundthat the 55.88% (19 restaurants)

of restaurant was passed to food sanitation criteria, and 100% of restaurant was contaminated coliform

bacteria. Thus, the organization, especially the ministry of health, should bemonitor and follow up to

evaluate the food sanitation in those areas.

Keywords: restaurant, food sanitation of criteria ,ministry of health, Nan

1

Dares Sinsakulwiwat , E- mail = [email protected], 2

Sanhawat Chaiwong , E- mail = [email protected]

- 101 -

2557

1.

80 [1]

34

2.

[2]

3.

34

1). 15 2).

- 102 -

2557

4.

1

1.

33 97.1 1 2.9

2.

60 .

34 100.0 - -

3.

(.)

(.)

34 100.0 - -

4.

7.2

32 94.1 2 5.9

5.

60 .

34 100.0 - -

6.

60 .

30 88.2 4 11.8

7.

2

60 .

33 97.1 1 2.9

8.

30 88.2 4 11.8

9.

60 .

25 73.5 9 26.5

10.

34 100.0 - -

11.

31 91.2 3 8.8

- 103 -

2557

12.

33 97.1 1 2.9

13.

33 97.1 1 2.9

14.

34 100.0 - -

15.

34 100.0

- -

2

(n = 34)

34 100.0

34 100.0

5.

(Environment)

(Host)

(Agent)

6.

7.

[1] .. 5 2

2557 2557

[2] ,..

- 104 -

2557

Risk factors for lung cancer in the male Thoen, Lampang Province.

1

2

..2546-2550 5 (30.0 )

35 80 %

15 100

51.48 / 5,001 8,000

/ (Mean =1.24)

(Mean =1.18) (Mean =1.27)

: , ,

Abstract Lung cancer is a major public health problem in Lampang province, especially in Thoen

because incidence of lung cancer from 2003-2007 was the highest epidemiological data estimated

30.0/100000 population. The aim was to identify the risk for lung cancer. The sample size was 100 male

with a confidence level of 80% (+ 15 of error). The characteristic of sample was aged higher than 35

years old and living in Thoen. The research design was survey research collected from Aug 1st Oct 31st,

2014 by using constructed questionnaires of rating scale. The statistical analysis was descriptive

statistics such as mean, standard deviation, percentage, and frequency. The result showed that the

majority was 51.48 years of average mean, 5001- 8000 baht/months, and agriculture of careers. The risk

factor was not to; change clothes / shoes before leaving the workplace (Mean = 1.24 of 5), shower before

leaving for workplace (Mean = 1.18 of 5), masks wearing for protection during working to asbestos

exposure (Mean = 1.27 of 5). Thus, it may lead to a higher risk of developing lung cancer.

Keyword: Lung Cancer, Risk factors, lung cancer, Lampang.

1

Piyanush Wannaprawesh Master of Public Health School of Medicine University of Phayao.,

[email protected] 2

Sanhawat Chaiwong Environmeatal Health Department School of Medicine University of Phayao.,

[email protected]

- 105 -

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1.

Cancer in Thailand vol. IV, 1998-2000

Cancer

in Northern Thailand, 2003-2007

(80-90%)

90%

1-2

( 30.0 ) 3

( 16.7 )

( 53.0 27.6 )

..2546-2550 5

35 [1]

2.

3 (host)

(agent) (environment)

1. (host factors)

1.1 (sex)

- 106 -

2557

1.2 (age)

1.3

1.3.1

1.3.2

1.3.3

1.4

(metabolism) (detoxification)

(DNA damage) (DNA repair)

1.5

(pulmonary tuberculosis) (pulmonary fibrosis) (silicosis)

(chronic bronchitis) emphysema

1.6 1 4,800

60 (Carcinogens)

2. (agent)

3. (environmental factors)

2

- 107 -

2557

(Radon)

(rock)

(Asbestos)

(Pollution)

(PAH)

[2]

(Indicator of Air Pollution)

(Outdoor Air Pollution) (Indoor Air Pollution)

()

- 108 -

2557

1. 1

8 24 (Carbon monoxide: CO)

(Carbondioxide: CO2) (NOx) ( (Nitrogenoxide: NO2))

(Methane) (Sulphur dioxide: SO2) (Ozone: O3) (CFC)

2. 1 8

24 (Total Suspended Particulate: TSP) 10

(PM 10) 2.5

3. (Net Rad)

4.

5.

6.

7. [3]

3.

(Survey research)

35 80 %

15 100 (Questionnaire) 1

2

1

2

5

1

5 6 1

3 - 4 1

/ 1 - 2 1

5

4

3

/ 2

1

- 109 -

2557

2

1- 20

1 5

5 6 1 4

3 - 4 1 3

/ 1 - 2 1 2

1

2

21-24

1 1

5 6 1 2

3 - 4 1 3

/ 1 - 2 1 4

5

5

4.21 5.00

3.41 4.20

2.61 3.40

1.81 2.60

1.00 1.80

4.

1

60 60.0

5,001-8,000 40 40.0

47 47.0

51.48

- 110 -

2557

2

Mean SD.

4.05 1.38

4.69 .63

4.72 .71

4.72 .51

4.88 .38

4.98 .14

4.95 .21

3.92 1.09

4.84 .42

4.12 1.16

4.24 1.18

3.23 1.24

4.95 .41

4.16 .77

4.95 .35

4.31 1.15

4.83 .42

4.86 .40

3.49 1.33

4.62 .67

/ 1.24 .78

1.18 .71

/ 4.71 .85

1.27 .90

- 111 -

2557

5.

51.48 / 5,001 8,000

/ (Mean =1.24)

(Mean =1.18)

(Mean =1.27)

[1] . (2551). 2550

7 :

[2] . (2553) .

. , .

[3] .

2553 , 2551

- 112 -

2557

Marketing mix and Integrated Marketing Communication that influenced toward

decision-making on choosing to study in higher education of high school students,

Lampang province.

*

15 312

One-way ANOVA Chi square

5

- 2.51 - 3.00 10,001-

20,000

:

Abstract The research aimed to identify marketing mix and Integrated Marketing Communication that

influenced toward decision-making on choosing to study in higher education of high school students,

Lampang province. The sample was the student who was studying in 15 high schools, Lampang province,

for 312 samples. A questionnaire was used as a tool for data collection. A data was analyzed by using

percent, mean, standard deviation, One-way ANOVA, and Chi-square.

The findings were found that most respondents were female, studying in grade 11 of Art-Math

curriculum, GPA between 2.51-3.00, average income of the family between 10,001-20,000 Baht, and most

parent were government officer. In addition, most respondents were more interested to study in Chiang

Mai province. Moreover, marketing mix that influenced toward decision-making on choosing to study in

*

- 113 -

2557

higher education of high school students, Lampang province, was descending as follow, firstly, physical

evidence, expenses, ability of teachers and staffs, and courses respectively. Finally, Integrated Marketing

Communication that influenced toward decision-making on choosing to study in higher education of high

school students, Lampang province, was found that public relations and press release were only factors

that influenced the decision, but the other factors were not.

Keywords: Marketing Mix, Integrated Marketing Communication

/

31

11,415 ( 35,

2557) 9

(Education Marketing)

1.

2.

1.

2.

- 114 -

2557

7ps

1. (Programme) Frumkin (2007); Clubillo (2006) ; Hesketh & Knight (1999)

Al-Fattal, Anas (2010)

2. (Price)

Joyner (1996) Al-Fattal, Anas (2010)

1% 28.7%

3. (Place)

Ivy, Naude (2004) & Maringe (2006)

Al-Fattal, Anas (2010)

4. (Processes)

5. (Physical Facilities) Gibbs & Knapp (2002) Al-

Fattal, Anas (2010)

6. (People)

Wright (1999, p23) Al-Fattal, Anas. (2010)

- 115 -

2557

(2540) (2554)

1. (Advertising)

Kotler (2003, p. 15) (2554)

2. (Personal Selling)

Kotler (1997, p. 604) (2554)

3. (Sales Promotions)

(2546, .346) (2554)

/

4. (Public Relations)

Belch & Belch (2004, p.15) (2554)

5. (Direct Marketing)

Kotler (1997, p. 718) (2554) (Direct

Marketing Direct Response Marketing)

(AIDA Model)

(Attention) (Interest)

(Desire) (Action)

(Etzel, Walker & Stanton, 2001, G-1)

1. (Attention: A)

2. (Interest: I)

3. (Desire: D)

4. (Action: A)

- 116 -

2557

35 15 10,060 (

35, 2557)

1

Taro Yamane ( , 2553, .46) 95

5 385

400

2 (Random Sampling)

(Quota Sampling) 400

3 (Purposive

Sampling)

4

1

(Close-Ended Response

Question) (Multiple Choice)

(Ranking Question)

2

(Likert scale)

5 1) 2) 3) 4)

/ 5) 6)

3

(Likert scale) 5 1) 2) 3) 4)

5)

4

- 117 -

2557

One-way

ANOVA Chi square

5

- 2.51 - 3.00 10,001-20,000

/

-

/

/

-

/

-

-

/

-

- 118 -

2557

-

-

-

/

Gibbs & Knapp (2002) Al-Fattal, Anas (2010) Joyner (1996)

Al-Fattal, Anas (2010) 1% 28.7%

Wright (1999, p.23) Al-Fattal, Anas (2010)

(2548)

:

/

(2546,

.341) (2554)

(2544, .170) (2554)

- 119 -

2557

(2552)

312 81.03

1.

2.

.

. .

. (2554).

...: .

. (2554).

. ...:

. (2554).

(). . ...: .

- 120 -

2557

. (2548). :

. . ...:

.

35 . (2557).

2557. : 35.

. (2552).

. ...: ...

. (2547). . : .

Al-Fattal, Anas. (2010). Understanding student choice of university and marketing strategies in

Syrian private higher education. (N.P.): University of Leeds.

- 121 -

2557

(Factors that Influence Customers Loyalty to Nations Media)

5

411 Link

30-34

20.00-24.00

(Multiple Regression Analysis)

(Net Promoter Score; NPS)

4

(Srtivers) NPS

:

Abstract

The intention of this study is to investigate the relationship of the marketing mix. Factors and

lifestyle patterns of the media to win over the media's Nation Channel on television, newspapers, radio,

online media and social networks. The dimensions of the attitude of loyalty. And behavioral dimensions

Using a questionnaire to collect information from individuals by means of Link Submission linked to a

query. And the followers of the Nation media via online social networks, from 411 sampling in the

proportion of male and female similar. Mostly between the ages of 30-34 years of undergraduate study.

Between the hours of 20.00-24.00 by watching TV viewing through mobile phones, most also have

analyzed the relationship between variables with multiple regression analysis (Multiple Regression

Analysis) and analyzed loyalty. Using the indicators of customer loyalty (Net Promoter Score; NPS).

In this study it was found that both the marketing mix. And the form factor of the consumer lifestyle.

Affect the loyalty of the media nationwide. In terms of attitude and behavior The marketing mix, the four

- 122 -

2557

factors correlated significantly with overall loyalty. This product factors Correlated significantly with the

highest loyalty attitude. The price factor Correlated significantly with high behavioral loyalty. The

relationship of lifestyle factors, patterns that affect loyalty attitude. And the behavior is the highest form

of living. Group efforts (Srtivers) The results overall NPS score indicates that the sample is not a group

with Paa was well and truly ready to shift to other media

Keyword: Loyalty, Media, Marketing Mix, Lifestyle

95

VLAS

- 123 -

2557

1.

2.

1.

2.

5

411 Link

Link

2557

(Harvard Business Review)

(Victor Ho, 2012)

( , 2549:27 , 2553.)

(Hayes E. Bob, 2014)

2 (Susan E. Wyse, 2013)

- 124 -

2557

(Oliver, 1999)

(Susan E.

Wyse, 2013)

(Lamb, Hair and McDanial 2000: 44, , 2545: 42)

(Demand) (Competitive advantage) (Wheelen L. Thomas and

Hunger J David, 2012: 199)

Boden 12

4 (Product) (Price) (Place)

(Promotion) 4Ps (McCathy, 1964 Goi Lee Chai, 2009)

(4Cs) (7PS)

Goi Lee Chai A Review of Marketing Mix: 4P or

More? 4Ps

4Ps A

Comparative Study on Marketing Mix Models for Digital Products

4P, 4C, 4S

4P (WnagKanLiang, Wang Yuan and Yao JingTao,

2005) 4Ps

(Product)

(Armstrong and Kotler. 2009

(Utility)

(Value)

(Price) /

/ (Armstrong and Kotler. 2009)

P Product (Cost)

(Value) (Price)

- 125 -

2557

(PLace)

(Remind)

(Etzel, walker and Stanton. 2007 : 677)

(Place)

(Armstrong and Kotler. 2009)

(Gunter &Furnham , 2545: 23)

(The Values and Lifestyles VALS

SRI (Standford Research Institute) 2

(Primary Motivations)

(Resources)

8 (Survivors), (Makers),

(Strivers), (Believers), (Experiencers),

(Achievers), (Thinkers), (Innovators)

- 126 -

2557

1

(Marketing Mix)

(Product)

(Price)

(Channel)

(Promotion)

(Chai Lee Goi, 2009)

(VALS)

(Innovators)

(Thinkers)

(Achievers)

(Experiencers)

(Believers)

(Strivers)

(Makers)

(Survivors)

(SRI, 2006

(Customer Loyalty)

(Attitude)

(Behaviour)

( , 2555)

- 127 -

2557

2557

W.G. Cochran (, 2553)

95 400

588

3 5

411

30

(, 2543) 5

11 3 57 0.909

411

(Multiple Regression Analysis) Stepwise

0.05

411 47.2

52.80 30 34 23.64

55.72

54.01 10,001 30,000 32.60

3 4

3

25.78

24.59 3

20.57 70.94

- 128 -

2557

95

(R)

0.723 0.298 (R-Square) 52.3 8.9

(R) 0.716 51.3

(B) 1.133, 0.672 0.373

(R) 0.682 46.5

(B) 0.965, 0.583, 0.337

0.368

(R) 0.256 6.6 ,

(B)

0.314, 0.207, 0.191 0.174

(R) 0.277 7.7

(B) 0.351, 0.255,

0.235 0.222

- 129 -

2557

(NPS)

1

(Media Convergence)

1

Detracto

rs (0-6)

Passive

(7-8)

Promote

rs (9-10) NPS

25.06% 44.77% 30.17% 5.11%

25.55% 41.12% 33.33% 7.79%

"" 36.98% 36.98% 26.03% -10.95%

30.66% 45.50% 23.84% -6.81%

27.74% 40.63% 31.63% 3.89%

55.23% 34.55% 10.22% -45.01%

- 130 -

2557

NPS

DTV (, 2553)

(,

2554) (

, 2557) 3 /

(, 2555)

(Goi Lee Chai, 2009)

6 8

2

2

- 131 -

2557

, 2555.

. . . 2.

( - ): 236-252.

, 2553. DTV

..

, 2557..

.

, 2553.

..

, 2552..

.

, 2554.

..

13. ( ): 59-66.

, 2555..

.8. ( 2555 - 2556).

, 2556.

.. 3. (

): 715-731.

, 2555.

. . . 2.

( - ): 125-143.

, 2555.Net Promoter Score (NPS) .

. 35. ( - ): 4-7.

, 2553.

(iPhone) . .

, 2546.. : .

2013 2014.2557. [].: 12

http://www.marketingoops.com/feature-2/mast-media-update-2014/

, 2551. () .. 2551. :

.

, 2555.. :.

, 2553, ..

http://www.marketingoops.com/feature-2/mast-media-update-2014/

- 132 -

2557

, 2554. Net Promoter Score

:

. .

, 2553.:

. .

, 2556., Siam Intelligent Unit.

- 133 -

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2

Performance of Internal Quality Assurance in the Schools of Sri Wiang Chai

Network under Lamphun Primary Educational Service Area Office 2

*

2

2 135

12 123

.98

(t -test) (One-way ANOVA)

2

2

.05

:

2

Abstract

This research aimed to study and compare performance, as well as recommendations for the

quality assurance of education (QA) in the schools of Sri Wiang Chai network. Population and the

samples in the study were school administrators and teachers in the schools of the network. A total of 135

people were broken down into 12 administrators selected by a purposive sampling method, and 123

teachers determined by using Krejcie and Morgan table. The instrument was rating scale questionnaire

* ( )

- 134 -

2557

with a value of reliability co-efficient at .98. The statistics in data analysis were frequency, percentage,

mean, standard deviation, t-test (two-mean comparison) and one-way analysis of variance (One-way

ANOVA) with the method of Scheff (different pair comparison). The results indicated that the

performance of internal QA in the schools was shown at the moderate level, both overall and in all

aspects. The comparison of the performance between by sex, overall and in each aspect was not different,

but when compared among work experience, the performance, both overall and in all aspects was

different at a statistically significant level at .05. Recommendations on the QA performance in the schools

were raised such a guideline as a preparatory QA workshop provided for personnels readiness, a funding

supported for the QA performance, IT provided for effective operation, and self-assessment (SAR)

reports or annual reports declared to the public and informed to the heading affiliation.

Keywords: Internal Quality Assurance, Performance, Sri Wiang Chai Network, Lumphun Primary


..2542

( 2) .. 2545 (2545)

6

47

.. 2542 ( 2) .. 2545

5

..2553

- 135 -

2557

(2552 - 2561) 2561

2

2

1.

2

2.

2

3.

2

2 2557 187

12 175 11 (

26 2557)

- 136 -

2557

Krjcie and Morgan

(1970:608) 2

2557 123

2

(Check List)

(2553) 34 3

5

(IOC) 0.92 0.98

2

135 135 100

( X ) (S.D)

(t -test)

(One - way ANOVA)

3 12

(Content Analysis)

1.

2

1.1

2

3

2.

2

- 137 -

2557

2.1

2

2.2

2

.05

3.

2

2

2

2

- 138 -

2557

2

(2556)

9

9

2

.05

(2556 ) 9

(2554)

1.

2.

2

1.

2

2.

2

3.

1 2

4.

2

- 139 -

2557

.

.

2

.(2545). 2542 ( 2)

2545. .

.(2554).

.

.(2556).

9

.. 2556

.(2553).

..2553. : .

Krejcie, R.V. and Morgan, D.W. (1970). Determining Sample Size for Research Activities.

Educational and Psychological Measurement. 30(3),608.

- 140 -

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Community Expectations towards Early Childhood Education

in Ban Patan Child Development Center, Ban Thi Sub-district,

Ban Thi District, Lamphun Province

*

3 310

0.76

(One Way ANOVA)

.05

:

Abstract

The research objectives focused on studying and comparing community expectations towards

early childhood education, as well as finding ways to develop administrations of early childhood

education in Ban Patan child development center, Lamphun province. A number of 310 samples of in

the study were selected from three villages in Patan, Patan Hong Hae, and Tao Poon villages by using

Krejcie and Morgan table. The instrument was a rating-scale questionnaire with a value of reliability co-

efficient at 0.76. The statistics in data analysis were percentage, mean, standard deviation, and One-way

analysis of variance (One - Way ANOVA). The results were found that the community expectations

towards early childhood education in the child development center were at high level, overall and in all

aspects. The comparison of the community expectations among villages was differe

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