сми
TRANSCRIPT
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Mass MediaAND
CHILDREN
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Mass Media
all media technologies, including the Internet, television, newspapers, film and radio, which are used for mass communications
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the early 1800 - the first high-circulation newspapers arose in the eastern United States
the 1840s - the first commercial electrical telegraph was developed,
1894 - cinema began to be a large-scale entertainment industry with the first commercial exhibition of film
the 1920s - the first commercial broadcasts in the United States began
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The print media: newspapers, magazines, books, pamphlets, catalogues, circulars, brochures, etc.
Mass Media
The electronic media: radio, television, films, records, tapes, etc.
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1936 -the first television broadcasts for a mass audience began in Germany and UK
1948 - regular mass TV broadcasts in the United States began with a show hosted by Arturo Toscanini and starring comedian Milton Berle
1983 – the Internet appeared
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The Influence of Mass Media on Children
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Negative Sides shorten attention span distort body image work in conjunction with
other factors to escalate obesity and other health problems
create fear increase aggressive and
anti-social behaviour dull sensitivity to the
pain and suffering of others
lower grades in school help to escape from
reality narrow their mind
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Positive Sides give latest news in a fraction of
a second/ no distance and time barrier
make communication easier provide with educational
programmes reading newspapers increases
reading habit and vocabulary provide with cheap
entertainment increase logical thinking power,
grasping of things involve in social issues, making
and expressing their own opinion
create a learning environment for kids
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Mass Media are Useful for Education
a huge scope of educational materials (programmes, films, articles, etc.) that can be used at the lessons
the information acquired from media resources is emotionally coloured, acute, attractive and comprehensible for children
media texts are multifunctional, integrate different subjects
involve all the kinds of perception
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The World without Mass Media
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