麦肯锡图表汇总
TRANSCRIPT
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GBUTtem
机密
此报告仅供客户内部使用。未经麦肯锡公司的书面许可,其它任何机构不得擅自传阅、引用或复制。
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2
*资料来源:
Unit of measure例子
High
Low
–
Legend
Legend
Legend
Text Text
• Text–Text
• Text
Title
x
–
÷
+x
–
÷
+
Text Text
Text
Text
Text
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3
EXHIBIT TITLE
*资料来源:
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4
*资料来源:
Unit of measure
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GBUTtem
5
Text Text
Text Text
Tex
tT
ext
Text TextTex
tTex
t
2X2 CUBED
*资料来源:
Unit of measure
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6
2X2 TOWER
*资料来源:
Unit of measure
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GBUTtem
7
Place PriceProduct Package Positioning promotion
Product offering
5Ps MARKETING
*资料来源:
Unit of measure
![Page 8: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/8.jpg)
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8
Strategy Skills
SystemsStaff
Shared values
Structure
Style
7S
*资料来源:
Unit of measure
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9
ARROW 3D
*资料来源:
Unit of measure
![Page 10: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/10.jpg)
GBUTtem
10
CUBES1 3D
*资料来源:
Unit of measure
![Page 11: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/11.jpg)
GBUTtem
11
CUBES2 3D
*资料来源:
Unit of measure
![Page 12: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/12.jpg)
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12* Footnote
Source:
CUBES3 3D
*资料来源:
Unit of measure
![Page 13: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/13.jpg)
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13
Text
Text Text
Text
CUTOUT 3D
*资料来源:
Unit of measure
![Page 14: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/14.jpg)
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14
New entrant
SuppliersIndustry
competitors Buyers
Substitutes
FORCES AT WORK
*资料来源:
Unit of measure
![Page 15: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/15.jpg)
GBUTtem
15
Text Text
Text Text
Text Text
Text Text
Text Text
JOINT
*资料来源:
Unit of measure
![Page 16: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/16.jpg)
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Text
Text
Text
Text
LEVEL SEPARATE 4
*资料来源:
Unit of measure
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17
Text
Text
Text
LINEAR A 3D
*资料来源:
Unit of measure
![Page 18: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/18.jpg)
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18
Text
Text
Text
Text
LINEAR B 3D
*资料来源:
Unit of measure
![Page 19: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/19.jpg)
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Text
Text
Text
LINEAR C 3D
*资料来源:
Unit of measure
![Page 20: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/20.jpg)
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20
TextText
Text
LINEAR D 3D
*资料来源:
Unit of measure
![Page 21: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/21.jpg)
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21
Text Text Text Text
LINEAR E 3D
*资料来源:
Unit of measure
![Page 22: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/22.jpg)
GBUTtem
22
TextText Text
LINEAR G 3D
*资料来源:
Unit of measure
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23
Text Text
LINEAR I 3D
*资料来源:
Unit of measure
![Page 24: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/24.jpg)
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24
Text
Text
Text
Text
LINEAR J 3D
*资料来源:
Unit of measure
![Page 25: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/25.jpg)
GBUTtem
25
Text Text Text Text
LINEAR N 3D
*资料来源:
Unit of measure
![Page 26: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/26.jpg)
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26
Text
Text
Text
LINEAR P 3D
*资料来源:
Unit of measure
![Page 27: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/27.jpg)
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27
Text Text
LINEAR Q 3D
*资料来源:
Unit of measure
![Page 28: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/28.jpg)
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28
Text Text
LINEAR Q 3D
*资料来源:
Unit of measure
![Page 29: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/29.jpg)
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29
PlanImplemen
tSupport
LINKS 3
*资料来源:
Unit of measure
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GBUTtem
30
PERSPECTIVE 3D
*资料来源:
Unit of measure
![Page 31: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/31.jpg)
GBUTtem
31
Text
Text
Tex
t
PROPELLER 3D
*资料来源:
Unit of measure
![Page 32: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/32.jpg)
GBUTtem
32
RINGS 3D
*资料来源:
Unit of measure
![Page 33: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/33.jpg)
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33
Text
Text
SCALE
*资料来源:
Unit of measure
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34
Text
Text
SCALES
*资料来源:
Unit of measure
![Page 35: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/35.jpg)
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35
Text
Text
Text
Text
Text
Text
SIZES IN
*资料来源:
Unit of measure
![Page 36: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/36.jpg)
GBUTtem
36
SPIRAL1 3D
*资料来源:
Unit of measure
![Page 37: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/37.jpg)
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37
Spiral
Brakes
Tube in tube
SPIRAL2 3D
*资料来源:
Unit of measure
![Page 38: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/38.jpg)
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38
Text Text
Text Text
SPOTLIGHT
*资料来源:
Unit of measure
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39
Text
Text
Text
Text
Text
Text
STAIRCASE
*资料来源:
Unit of measure
![Page 40: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/40.jpg)
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40
Stars 3D
*资料来源:
Unit of measure
![Page 41: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/41.jpg)
GBUTtem
41
Text
Text
WIRE CUBES
*资料来源:
Unit of measure
![Page 42: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/42.jpg)
GBUTtem
42
Text
Text
Text
Text
Text
Text
Text
ARROWS
*资料来源:
Unit of measure
![Page 43: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/43.jpg)
GBUTtem
43
Text
LEVEL 1
*资料来源:
Unit of measure
![Page 44: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/44.jpg)
GBUTtem
44
Text
Text
LEVEL 2
*资料来源:
Unit of measure
![Page 45: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/45.jpg)
GBUTtem
45
Text
Text
Text
LEVEL 3
*资料来源:
Unit of measure
![Page 46: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/46.jpg)
GBUTtem
46
Text
Text
Text
Text
LEVEL 4
*资料来源:
Unit of measure
![Page 47: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/47.jpg)
GBUTtem
47
Text
Text
Text
Text
Text
LEVEL 5
*资料来源:
Unit of measure
![Page 48: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/48.jpg)
GBUTtem
48
Text
Text
Text
Text
Text
Text
LEVEL 6
*资料来源:
Unit of measure
![Page 49: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/49.jpg)
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49
Text
Header Header
Text
FLOW 2
*资料来源:
Unit of measure
![Page 50: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/50.jpg)
GBUTtem
50
Text Text
Header Header
Text
FLOW 2 TITLE
*资料来源:
Unit of measure
![Page 51: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/51.jpg)
GBUTtem
51
Text
Header Header
Text
Header
Text
FLOW 3
*资料来源:
Unit of measure
![Page 52: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/52.jpg)
GBUTtem
52
Text Text
Header Header
Text
Header
Text
FLOW 3 TITLE
*资料来源:
Unit of measure
![Page 53: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/53.jpg)
GBUTtem
53
Text
Header Header
Text
Header Header
Text Text
FLOW 4
*资料来源:
Unit of measure
![Page 54: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/54.jpg)
GBUTtem
54
Text Text
Header Header
Text
Header Header
Text Text
FLOW 4 TITLE
*资料来源:
Unit of measure
![Page 55: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/55.jpg)
GBUTtem
55
Text
Header Header
Text
Header Header Header
Text Text Text
FLOW 5
*资料来源:
Unit of measure
![Page 56: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/56.jpg)
GBUTtem
56
Text Text
Header Header
Text
Header Header Header
Text Text Text
FLOW 5 TITLE
*资料来源:
Unit of measure
![Page 57: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/57.jpg)
GBUTtem
57
Text Text
Header Header Header Header Header
Text Text Text
Header
Text
FLOW 6
*资料来源:
Unit of measure
![Page 58: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/58.jpg)
GBUTtem
58
Text Text Text
Header Header Header Header Header
Text Text Text
Header
Text
FLOW 6 TITLE
*资料来源:
Unit of measure
![Page 59: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/59.jpg)
GBUTtem
59
Text
TextT
ext
Text
BLADES
*资料来源:
Unit of measure
![Page 60: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/60.jpg)
GBUTtem
60
Text Text
TextText
BOX
*资料来源:
Unit of measure
![Page 61: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/61.jpg)
GBUTtem
61
Text Text
Text Text
BOX
*资料来源:
Unit of measure
![Page 62: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/62.jpg)
GBUTtem
62
Text
Text
Text
CYCLE 1
*资料来源:
Unit of measure
![Page 63: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/63.jpg)
GBUTtem
63
Text Text
CYCLE 2
*资料来源:
Unit of measure
![Page 64: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/64.jpg)
GBUTtem
64
Text
Text
Text
CYCLE 3
*资料来源:
Unit of measure
![Page 65: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/65.jpg)
GBUTtem
65
Text
Text
Text
Text
CYCLE 4
*资料来源:
Unit of measure
![Page 66: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/66.jpg)
GBUTtem
66
Text
TextText
Text
Text
CYCLE 5
*资料来源:
Unit of measure
![Page 67: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/67.jpg)
GBUTtem
67
Text
TextText
Text
TextText
CYCLE 6
*资料来源:
Unit of measure
![Page 68: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/68.jpg)
GBUTtem
68
Text
Text Text
Text
TextText
Text
CYCLE 7
*资料来源:
Unit of measure
![Page 69: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/69.jpg)
GBUTtem
69
Text
Text Text
Text
Text
TextText
Text
CYCLE 8
*资料来源:
Unit of measure
![Page 70: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/70.jpg)
GBUTtem
70
TextText
Text
TextText
Text
INCOMING
*资料来源:
Unit of measure
![Page 71: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/71.jpg)
GBUTtem
71
Text
Text
Text
Text
Text
RIBBON
*资料来源:
Unit of measure
![Page 72: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/72.jpg)
GBUTtem
72
Text Text
Text
TextText
RING
*资料来源:
Unit of measure
![Page 73: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/73.jpg)
GBUTtem
73
Text
Text
UPON 2
*资料来源:
Unit of measure
![Page 74: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/74.jpg)
GBUTtem
74
Text
Text Text
Text Text Text
TextText
CONTINUOUS
*资料来源:
Unit of measure
![Page 75: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/75.jpg)
GBUTtem
75
Text
Text Text
Text
CUTOUT
*资料来源:
Unit of measure
![Page 76: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/76.jpg)
GBUTtem
76
Text
Text
Text
LINEAR A
*资料来源:
Unit of measure
![Page 77: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/77.jpg)
GBUTtem
77
Text
Text
Text
Text
LINEAR B
*资料来源:
Unit of measure
![Page 78: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/78.jpg)
GBUTtem
78
Text
Text
Text
LINEAR C
*资料来源:
Unit of measure
![Page 79: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/79.jpg)
GBUTtem
79
TextText
Text
LINEAR D
*资料来源:
Unit of measure
![Page 80: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/80.jpg)
GBUTtem
80
Text Text Text Text
LINEAR E
*资料来源:
Unit of measure
![Page 81: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/81.jpg)
GBUTtem
81
Text
Text
Text
LINEAR F
*资料来源:
Unit of measure
![Page 82: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/82.jpg)
GBUTtem
82
TextText
Text
LINEAR G
*资料来源:
Unit of measure
![Page 83: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/83.jpg)
GBUTtem
83
Text
Text
Text
Text
LINEAR H
*资料来源:
Unit of measure
![Page 84: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/84.jpg)
GBUTtem
84
Text Text
LINEAR I
*资料来源:
Unit of measure
![Page 85: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/85.jpg)
GBUTtem
85
Text
Text
Text
Text
LINEAR J
*资料来源:
Unit of measure
![Page 86: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/86.jpg)
GBUTtem
86
Text
Text
Text
Text
Text
Text
LINEAR K
*资料来源:
Unit of measure
![Page 87: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/87.jpg)
GBUTtem
87
Text Text Text Text
LINEAR N
*资料来源:
Unit of measure
![Page 88: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/88.jpg)
GBUTtem
88
Text
Text
Text
LINEAR P
*资料来源:
Unit of measure
![Page 89: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/89.jpg)
GBUTtem
89
Text Text
LINEAR Q
*资料来源:
Unit of measure
![Page 90: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/90.jpg)
GBUTtem
90
Text
Text
Tex
t
PROPELLER
*资料来源:
Unit of measure
![Page 91: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/91.jpg)
GBUTtem
91
Text
Text
Text
Tex
tText
STEP 5
*资料来源:
Unit of measure
![Page 92: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/92.jpg)
GBUTtem
92
Text
Text
Text
Text
2 ON 1
*资料来源:
Unit of measure
![Page 93: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/93.jpg)
GBUTtem
93
Text
Text
Text
Text
Text
Text
AGAINST
*资料来源:
Unit of measure
![Page 94: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/94.jpg)
GBUTtem
94
Text
Text Text Text
Text
AT WORK
*资料来源:
Unit of measure
![Page 95: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/95.jpg)
GBUTtem
95
Text Text
COUPLED HORIZ
*资料来源:
Unit of measure
![Page 96: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/96.jpg)
GBUTtem
96
Text
Text
COUPLED VERT
*资料来源:
Unit of measure
![Page 97: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/97.jpg)
GBUTtem
97
Text Text
Text Text
FOCUSED
*资料来源:
Unit of measure
![Page 98: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/98.jpg)
GBUTtem
98
New entrant
SuppliersIndustry competitors Buyers
Substitutes
FORCES AT WORK
*资料来源:
Unit of measure
![Page 99: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/99.jpg)
GBUTtem
99
Text
Text
Text
PARALLEL
*资料来源:
Unit of measure
![Page 100: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/100.jpg)
GBUTtem
100
Text
Text
Text
Text
SPLIT
*资料来源:
Unit of measure
![Page 101: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/101.jpg)
GBUTtem
101
Text
SURROUND
*资料来源:
Unit of measure
![Page 102: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/102.jpg)
GBUTtem
102
Text
Text
TWISTED
*资料来源:
Unit of measure
![Page 103: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/103.jpg)
GBUTtem
103
Text Text
UP & AWAY
*资料来源:
Unit of measure
![Page 104: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/104.jpg)
GBUTtem
104
Text
Text
UP & DOWN
*资料来源:
Unit of measure
![Page 105: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/105.jpg)
GBUTtem
105
Customer
Clients
Distributors
Competitors
Suppliers
3Cs TRIANGLE
*资料来源:
Unit of measure
![Page 106: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/106.jpg)
GBUTtem
106
Skills
Sharedvalues
Strategy
Staff
Structure
Systems
Style
A coherent set ofactions aimed at gaining a sustainable advantageover competition
The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated
The people in the organization,considered interms of corporatedemographics, notindividual personalities
The way managers collectively behave with respect to use of time, attention and symbolic actions
The processes and proceduresthrough which things get donefrom day-to-day
Those ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members
Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people
3S-4S
*资料来源:
Unit of measure
![Page 107: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/107.jpg)
GBUTtem
107
The way managerscollectively behave with respect to useof time, attention,and symbolic actions
The people in the organization, consideredin terms of corporate demographics, not individual personalities
The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated
Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members
The processes and procedures through which things get donefrom day to day A coherent set
of actions aimedat gaining asustainableadvantage over competition Capabilities
possessed bythe organizationas a whole asdistinct from theindividuals. Some companies perform extraordinaryfeats withordinary people
Staff
Systems Style
SharedValues
Structure
SkillsStrategy
2S-5S
*资料来源:
Unit of measure
![Page 108: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/108.jpg)
GBUTtem
108
Com
petit
ive
posi
tion
Low
Med
ium
Hig
h
Product/market attractiveness
Low Medium High
BUSS PORTFOLIO
*资料来源:
Unit of measure
![Page 109: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/109.jpg)
GBUTtem
109
Change vision
Chief Executive
Leadership groups
Down the line
External constitution
Commitment
Conviction Courage
Capability
Individual activity
Enabling devices
CHANGE BOARD
*资料来源:
Unit of measure
![Page 110: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/110.jpg)
GBUTtem
110
Delta P Delta P
Vision andLeadership
OrganizationalInfrastructure
PerformanceMeasurement
PeopleDevelopment
Communications
Problem SolvingProcess • Client managers
(particularly middle management) haveskill to lead programimplementation
• Change in actual behavior
• Action plans sufficient to achieve goals
• Agreement on objectives by line management
• Management of high-involvement process
• Implementation ornear implementationof required structureand systems
• Flow of 2-way communications• People’s understanding, belief
and contribution to act on vision and action plans
• Accurate measurementof action and results
• Clear accountabilities• Early wins
Visible demonstrationof new vision andvalues by clientleadership
DELTA P
*资料来源:
Unit of measure
![Page 111: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/111.jpg)
GBUTtem
111
Nat
ural
ow
ner
Rel
ativ
e ab
ility
to e
xtra
ct v
alue
Low Medium
Value-creation potential in business unit
High
• Corporatecenter skills
• Business unit linkages
• Taxation/valuationdifferences
• Industry attractiveness• Competitive position• Restructuring/rationalization opportunities
“One
of t
he
pack
” Retain andgive toppriority
Retain andgive priority
Retain andmanage forcode orliquidate
Probablydivest
Divest Divest orliquidate
MACS
*资料来源:
Unit of measure
![Page 112: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/112.jpg)
GBUTtem
112
Business Strategy
Manufacturing Strategy
ConfigurationSystems
ResearchFocus
LaborPolicy
ProductDesign
Makevs.Buy
Organization
ProcessDesign
MANUFACTURING STRATEGY
*资料来源:
Unit of measure
![Page 113: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/113.jpg)
GBUTtem
113
Restructuring framework
1
5
4 3
2
PENTAGON
*资料来源:
Unit of measure
![Page 114: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/114.jpg)
GBUTtem
114
Benefit
Price
Competitivedisadvantage
Competitiveadvantage
PRICE BENEFIT
*资料来源:
Unit of measure
![Page 115: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/115.jpg)
GBUTtem
115
Appraise performanceand prospects
Developstrategy
Redesignpivotal jobs
Design the skillbuilding process
Assess changereadiness
Top downaction programs
Bottom up action programs
1
2
4
5
6
7
8
3
SMILE CHART
*资料来源:
Unit of measure
![Page 116: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/116.jpg)
GBUTtem
116
3.
Create andpursue a unique
advantage 2.
Resegment the market to create a
niche
4.
Exploit uniqueadvantage
industrywide
1.Do more andbetter of the
same
When tocompete
STRAT GAMEBOARD
*资料来源:
Unit of measure
![Page 117: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/117.jpg)
GBUTtem
117
Stage 1 Stage 2
Stage 3
Stage 4
Value system
Strategic manage-ment
Externally orientated planning
Forecast based planning
Budget planning
Meet budget and schedule
Predict the future
Think strategically
Create the future
STRAT MANAGE
*资料来源:
Unit of measure
![Page 118: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/118.jpg)
GBUTtem
118
Selling margin
Contribution
Sales
Selling rateSalesAvailable selling time
Effectiveness
Contribution
Available selling time
Productivity
Contribution
Total selling costs
EfficiencyAvailable selling timeTotal selling costs
Utilization
Available selling time
Total sales time
Support intensity
Support costs
Total selling costs
Support leverage
Total sales time
Support costs
TREE PRODUCTIVITY
*资料来源:
Unit of measure
![Page 119: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/119.jpg)
GBUTtem
119
Maximizeshareholder
value
Growthroughculturalinitiative
Redeployassets
Improve corebusiness
performance
Grow throughacquisition
and/or merger
Adopt soundfinancingapproach
VALUE CREATION
*资料来源:
Unit of measure
![Page 120: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/120.jpg)
GBUTtem
120
Real
Perceived
Client’s relative ability to extract value
Corporate center skills
Linkages between business units
Financial ownership fit
Industry restructure
Internal controller
Shared resources
Transfer of capability
Vertical integration
Differences in tax position
Existence of non-cases objectivesInefficiencies in financial markets
Difference in valuation technique
VALUE SOURCES
*资料来源:
Unit of measure
![Page 121: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/121.jpg)
GBUTtem
121
<##>
<##> <##> <##> <##> <##> <##> <##> <##> <##> <##>Header
Text
GANTT10
*资料来源:
Unit of measure
![Page 122: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/122.jpg)
GBUTtem
122
Header
Text
## ## ## ## ########################
GANTT15
*资料来源:
Unit of measure
![Page 123: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/123.jpg)
GBUTtem
123
Text
Text
Text
Text
LEFT TO RIGHT
*资料来源:
Unit of measure
![Page 124: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/124.jpg)
GBUTtem
124
Text
Text Text Text Text
Process objectives
Text
Sub-objectives
STUDY OBJECTIVE
*资料来源:
Unit of measure
![Page 125: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/125.jpg)
GBUTtem
125
Text
Text
Text Text Text Text Text
TOP DOWN
*资料来源:
Unit of measure
![Page 126: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/126.jpg)
GBUTtem
126
Text Text
Text Text
Text Text
Text
Tex
tT
ext
Tex
t
2X2
*资料来源:
Unit of measure
![Page 127: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/127.jpg)
GBUTtem
127
Tex
tT
ext
Text Text Text Text
Text Text
Text Text
2X2 CUBED
*资料来源:
Unit of measure
![Page 128: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/128.jpg)
GBUTtem
128
Text Text
Text Text
Text
TextTex
tT
ext
Tex
t
Text
Text Text
2X2 EXTENDED
*资料来源:
Unit of measure
![Page 129: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/129.jpg)
GBUTtem
129
Text TextTextText
Text
Text
2X2 TOWER
*资料来源:
Unit of measure
![Page 130: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/130.jpg)
GBUTtem
130
Text Text Text
Text Text Text
Text Text Text
Text Text Text
Text
Tex
tT
ext
Tex
t
Tex
t
3X3
*资料来源:
Unit of measure
![Page 131: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/131.jpg)
GBUTtem
131
Text Text Text
Text Text Text
Text Text Text
Text Text Text
Text
Text
Text
Text
Tex
tT
ext
Tex
t
Tex
t3X3 EXTENDED
*资料来源:
Unit of measure
![Page 132: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/132.jpg)
GBUTtem
132
Text
Text
DIFFRACTION
*资料来源:
Unit of measure
![Page 133: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/133.jpg)
GBUTtem
133
Text
Text
Text
FLOW DOWN
*资料来源:
Unit of measure
![Page 134: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/134.jpg)
GBUTtem
134
Text Text
PASS THROUGH
*资料来源:
Unit of measure
![Page 135: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/135.jpg)
GBUTtem
135
0
50
100
150
200
250
300
350
1996 1997 1998 1999 2000 2001
Label 1
Label 2
Label 3
AREA
*资料来源:
Unit of measure
![Page 136: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/136.jpg)
GBUTtem
136
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
BAR
*资料来源:
Unit of measure
![Page 137: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/137.jpg)
GBUTtem
137
50
40
30
20
10
50
40
30
20
10
Label 1
Label 2
Label 3
Label 4
Label 5
Label 1
Label 2
Label 3
Label 4
Label 5
TitleUnit of measure
TitleUnit of measure
BAR 2
*资料来源:
Unit of measure
![Page 138: 麦肯锡图表汇总](https://reader033.vdocuments.mx/reader033/viewer/2022061603/5555c679d8b42aaf158b480e/html5/thumbnails/138.jpg)
GBUTtem
138
40
30
20
10
5
50
40
30
25
15
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This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company.
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This report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful.
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This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
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ILLUSTRATIVE
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