54946524 architectural building materials1

7/29/2019 54946524 Architectural Building Materials1

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DO

ANYTHING

The

PrintCulture

Of

Architecture

Architectural Publishing

On Demand

Architect/ Designer/ Writer

Editor/ Publisher/ Distributor


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Architecture

is lower andslower than any

other field; we

are the leasttechnological, but

we talk about it

the most.Mark Wigley

Today there

is such anenormous need

for production

that occasionallywhat architecture

is best at may

be forgotten.Bernard Tschumi


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Architecture

offer many things;ideas, manifestoes,

jokes, gossips,

frustrations,drawings, attitude,

enquiries, beauty,

agendas, knowledge,crap-tech, etc.


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What happens when the

designer/ architectassumes the role of writer,

editor, publisher

and distributor?Zak Kyes

1963 1964 1965 1966


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1967

Publish on Demand

Integrating the production ofprinted materials on generating

content, editing and design

of architectural ideasand such.


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19691968

DIY Ethic = Self Publishing

The publishing of books,micropublishing on-line works

and other media by the authors

rather than by established,third-party publishers.


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1970

DIY Architecture Press

The book as a workof art and skill rather

than simply a vehicle

for imparting informationand communication.


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1971 1972

Traditional Offset Print Machine Lightweight Press Machine


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1973 1974

New modes of production;

print-on-demand tools,laser printers, digital offsets,

In-Design, Adobe Acrobat, etc.

bypass the division of work flowto publishing system.


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1975 1976

Productivity

AA Publication, London


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1977 1978 1979

Architecture = Punk Rock

Bedford Press, London


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Why Self-Publish?


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Avoiding Publishing

Bureaucracies:Author cannot get published by traditional publishers,

author is unknown, topic is obscure, topic is

controversial, topic is only of interest to a small group of

people, writing, style, or genre rejected, etc.

AArchitecture, Students Self Publication


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Full Control and Artistic

Freedom:Author staying non-conform to editorial changes a

publisher would make, complete control over books

outcome, database, sales and customers, overall low

publishing cost, publish content independently, control

of total design and concept, etc.

Jong Arsitek, Collaborative Self Publication


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CODA, Collaborative Self Publication

Total Design:

Self-publishing allow books to be designed andexperimented within the total control of the self-publisher.


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Is There Any Point in

Printed Publications?

Online Publishing and Blogs


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Printed media has

some inherentadvantages -

it is portable,

tactilephotographs

usually look very

good in print.

The web is

great for news,interactive

information, video,

but lacks thesophistication

of prints - its

still early days.Peter Bilak


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Pamphlet Architecture:Small books with BIG ideas

Pamphlet Architecture


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The book is an

old medium. And

it is an old medium

that you can

innovate in. I dont

know how manytimes I said

that I wanted to

make a book

people would readand not just look at.

Greg Lynn


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www.hafizamirrol.blogspot.com

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