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77 >Toolkit © 2011 The College Board. All rights reserved. Permission granted to copy this for educational purposes. 5.2 Developing Vision and Mission Statements Vision Statements A vision statement tells you what your school will look like when your values and beliefs are translated into outcomes.This vision should directly reflect the values developed in the previous exercise. Vision statements can be short. (All our students will graduate from high school and attend college.)They can, however, also include longer lists of how things should look in the classroom and elsewhere in the school in an ideal situation. Mission Statements Using the shared values developed earlier, create a short mission statement for the school. Effective mission statements have several things in common.They: • Are concise — 1–2 sentences • Are grounded • Are challenging enough to push the boundaries of what the school is currently achieving • Are clear • Do not require explanation • Are relevant for your school’s community and students There are many resources available on creating vision and mission statements, and it is often a long, involved process. Our belief, however, is that once shared values are identified, the vision and mission will quickly fall into place.

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Page 1: 5.2 Developing Vision and Mission Statements - College …media.collegeboard.com/digitalServices/pdf/advocacy/policycenter/... · 5.2 Developing Vision and Mission Statements Vision

77>Toolkit © 2011 The College Board. All rights reserved. Permission granted to copy this for educational purposes.

5.2 Developing Vision and Mission StatementsVision StatementsAvisionstatementtellsyouwhatyourschoolwilllooklikewhenyourvaluesandbeliefsaretranslatedintooutcomes.Thisvisionshoulddirectlyreflectthevaluesdevelopedinthepreviousexercise.Visionstatementscanbeshort.(Allourstudentswillgraduatefromhighschoolandattendcollege.)Theycan,however,alsoincludelongerlistsofhowthingsshouldlookintheclassroomandelsewhereintheschoolinanidealsituation.

Mission StatementsUsingthesharedvaluesdevelopedearlier,createashortmissionstatementfortheschool.Effectivemissionstatementshaveseveralthingsincommon.They:

• Areconcise—1–2sentences

• Aregrounded

• Arechallengingenoughtopushtheboundariesofwhattheschooliscurrentlyachieving

• Areclear

• Donotrequireexplanation

• Arerelevantforyourschool’scommunityandstudents

Therearemanyresourcesavailableoncreatingvisionandmissionstatements,anditisoftenalong,involvedprocess.Ourbelief,however,isthatoncesharedvaluesareidentified,thevisionandmissionwillquicklyfallintoplace.

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Sample Vision StatementsWomen’s CentreWithinthenextfiveyears,theWomen’sCentrewillhavehelpedcreateasafer,moreharmoniouscommunitybyhelpingwomenacquiretheeducation,skillsandresourcesnecessarytobuildself-sufficientprosperouslives.

Metromanage.comWithinthenextfiveyears,Metromanage.comwillbecomealeadingproviderofmanagementsoftwaretoNorthAmericansmallbusinessesbyprovidingcustomizable,user-friendlysoftwarescaledtosmallbusinessneeds.

Wicomico CountyWicomicoCountygovernmentisvaluableandservicedriven.WicomicoCountywillbeknownlocally,regionally,statewideandnationallyasbeinginnovativeandprogressiveinprovidingcosteffectivecountyservices.ThecitizensandtheCountycouncilwillbeproudofthestaffandhaveafirmbeliefinthereliability,truthandstrengthoftheorganization.

Andover Department of Community ServicesTheAndoverDepartmentofCommunityServicesvisionistoprovidehighqualityservicestoallresidentsbycontinuingtoserveasleadersintherecreationfieldwithinnovativeandcreativeprograms.DCSwillservewellasadvocatesforcurrentcommunityinterestsbykeepingpacewithourgrowingcommunityinprovidingamaximumnumberandavarietyofqualityprograms.Apro-activestrategyofcoordination,planningandimplementationwiththeAndoverYouthServices,AndoverPublicSchoolsandothertowndepartmentsandorganizationswillfosterourabilitytorespondeffectively.

The Leisure Services DepartmentTheLeisureServicesDepartmentiscommittedtoimprovingthequalityoflifeofthecitizensof_______________byprovidingavarietyofhighqualityleisureserviceopportunitiesthatarereasonablypriced,inthemostcost-effectivemannertocitizensofallages,inasafe,courteous,clean,comfortableandenjoyablefamilyenvironment.

Microsoft“ApersonalcomputerineveryhomerunningMicrosoftsoftware.”

SYP Mentorship ProgramThepurposeoftheCWRASYPmentoringprogramistopromotethemanagementofCanada’swaterresourcesbystrengtheningtheprofessionalcapacityofstudentsandyoungprofessionalsthroughmeaningfulmentorshipopportunitiesand/orrelationships.Whilemutuallybenefitingstudents,youngprofessionals,andCWRAprofessionals,thisprogramwillfosteralargerprofessionalwatercommunity.

Page 3: 5.2 Developing Vision and Mission Statements - College …media.collegeboard.com/digitalServices/pdf/advocacy/policycenter/... · 5.2 Developing Vision and Mission Statements Vision

79>Toolkit © 2011 The College Board. All rights reserved. Permission granted to copy this for educational purposes.

Sample Mission StatementsIBM“Ourgoalissimplystated.Wewanttobethebestserviceorganizationintheworld.”

Wal-Mart“Togiveordinaryfolkthechancetobuythesamethingasrichpeople.”

Saturn“OurmissionistoearntheloyaltyofSaturnownersandgrowourfamilybydevelopingandmarketingU.S.-manufacturedvehiclesthatareworldleadersinquality,costandcustomerenthusiasmthroughtheintegrationofpeople,technologyandbusinesssystems.”

Westin Hotels and ResortsInordertorealizeourVision,ourMissionmustbetoexceedtheexpectationsofourcustomers,whomwedefineasguests,partnersandfellowemployees.Wewillaccomplishthisbycommittingtooursharedvaluesandbyachievingthehighestlevelsofcustomersatisfaction,withextraordinaryemphasisonthecreationofvalue.Inthiswaywewillensurethatourprofit,qualityandgrowthgoalsaremet.”

FedEx“FedExiscommittedtoprovidingoutstandingcustomerexperience,tobeingagreatplacetowork,athoughtfulstewardoftheenvironmentandacaringcitizeninthecommunitieswhereweliveandwork.AtFedEx,wearepassionateaboutsustainablyconnectingpeopleandplacesandimprovingthequalityoflifearoundtheworld.”

Family Dollar Stores“Forourcustomersweofferacompellingplacetoshopbyprovidingconvenienceandlowprices.Forourassociates…acompellingplacetoworkbyprovidingexceptionalopportunitiesandrewardsforachievement.Forourinvestors…acompellingplacetoinvestbyprovidingoutstandingreturns.

Hewlett-Packard“Toprovideproducts,servicesandsolutionsofthehighestqualityanddelivermorevaluetoourcustomersthatearnstheirrespectandloyalty.”

MBC FarmsMBCFarmsisaproducerofgrains,oilseeds,specialtycropsandmilk.Ourmissionistoberecognizedbyourbusinessassociatesandcompetitorsasoneofthetopproducersinourareaandtomakesurethatproductivitytranslatesintoprosperityandgrowthforeveryoneinvolvedwithourfarm.

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